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Thinking Ahead: 14 Strategic Imperatives to Thrive: 2025 Marketing Predictions 

Optimove

While 2024 has just begun, now’s the time to look ahead if you want to thrive in 2025. The Big Picture: In this post, we explore 14 strategic imperatives for success in 2025, based on the trends we’re currently seeing in 2024. This is a checklist to make sure you stay ahead of the curve. All marketing should start with the customer. 

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4 Innovations Enabling Truck Roll Optimization

TechSee

But new innovations in technology have shown that the time is right to explore alternate options to the ubiquitous truck roll. . The technology has been thoroughly proven to greatly reduce – and even eliminate – the need for a truck roll. By 2025, the IDC predicts that the number will rise to 41.6 of data by 2025. .

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Characteristics of a Winning Loyalty Program in 2025

Currency Alliance

If companies keep operating their loyalty programs like they did in 2000, then by 2025 it’s likely they’ll be investing a lot of money in programs that their customers use only once, and quickly recognize it could be a decade before they reach interesting rewards. Winning loyalty programs in 2025. according to the study.

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11 Cutting-Edge Methods to Revolutionize Customer Experience Technology

SurveySparrow

It’s time to harness the power of customer experience technology, enhance customer experience and embrace the customer experience digital transformation. Get ready; we’re about to revolutionize the world of CX technology. What is Customer Experience Technology? Advanced technologies are their best friends in this journey.

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A to Z Guide to Customer Experience Definitions and Terms (Updated)

Lumoa

According to Finance Digest , 95% of customer interactions will be managed with AI by 2025. The most important AI technologies, that are relevant for analyzing customer feedback, fall in the area of natural language processing (NLP) and machine learning. Both groups of technologies can be utilized to make analytics more actionable.

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Customer Self-Service: Pros, Cons, Examples

TechSee

The role of technology is more important than ever in improving customer service and operational efficiencies. Download our eBook: What Self Service Will Look Like in 2025 . By 2025, 50.7% of companies are expected to incorporate customer self service technology. By 2025, 50.7% What is Customer Self Service?

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Optimove Connect 2024: Highlights in Pictures

Optimove

Download Now Andrew Stewart, DAZN’s Senior CRM Manager , Technology, presented on the streaming giant’s evolutionary journey towards smart targeting. Closing Keynote by Tan Bashmashnikov, Senior Director, Marketing Technology & Operations – FanDuel: Goes deep on the iGaming leader’s Journey to the Center of MarTech: Speed & Scale.