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How to Triumph Over Budget Cuts and Prove Your Marketing ROI

C3Centricity

Chief Marketing Officers (CMOs) face the dual challenges of managing budget constraints while also demonstrating the return on investment (ROI) of their marketing initiatives. However, according to a recent Data & Marketing Association (DMA) study, the average ROI for digital (email) marketing in 2022 was $36 for every $1 spent.

ROI 226
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2022 Manufacturing Outlook

West Monroe

Entering 2022, 87% of manufacturers remain optimistic. 2022 will be the year that the structural changes coming out of the COVID economy become the new normal. Organic growth: Investing in digital to drive revenue and inspire innovation. The big question for 2022? Tim Vadney. The problem?

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Medallia vs. Qualtrics vs. Lumoa: A Buyer’s Guide

Lumoa

Implementation When we talk about return on investment, one additional factor is the implementation time or “time to money”. Medallia expanded its capabilities with its acquisition of Mindful , the global leader in contact center callback technology in 2022. How fast can you use the tool that you just bought?

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Strategies for realizing technology ROI in manufacturing

West Monroe

” What’s more, 20% expect investments in artificial intelligence (AI) to increase by at least 50%. Expectations for return on investments are high. This doesn’t always create a return on investment—and in some cases works against it. A good example is master data management.

ROI 52
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InMoment and inQuba Partnership Offers Journey-First Approach to Experience Improvement

inQuba

Published by InMoment on 20 April 2022. South Jordan, Utah, April, 20, 2022 — InMoment®, the leading provider of Experience Improvement (XI)™ solutions, and inQuba, the leader in customer journey management, announced today a partnership to offer a journey-first approach to customer experience improvement.

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This is Digital, Episode 22: The 5 Trends Shaping the Future of Tech

West Monroe

A company is at the top until another company innovates something new, and that’s why companies can never stop experimenting with new ways of reaching customers, new products and services and new digital technologies. The first trend is a rapidly changing and increasingly distributed innovation landscape.

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2022 Energy & Utilities Outlook

West Monroe

This report focuses on five major themes underpinning this ecosystem—DERs, alternative transportation fuels, broadband, analytics, and cybersecurity—and outlines key actions that utilities are taking or considering can take to ensure they stay ahead of the curve in 2022 and beyond. Chapter 1: Distributed energy resources.