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3 Areas of Customer Experience Where Human Expertise Is Absolutely Vital

InMoment XI

In my role at InMoment, I work with brands to generate and evaluate ideas to attract new customers, delight existing customers and identify strategic initiatives. 3 Areas Where Human Expertise Makes a Valuable Contribution to Customer Experience. Customer Journey Mapping. Let’s dive in!

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Attention Marketers: Introducing Our New 3-Part Virtual Journey Mapping Bootcamp

Kerry Bodine

I’m thrilled to announce our new three-part open-enrollment virtual journey mapping bootcamp. Pair Part 1 with Part 2 to learn how to identify the root causes of your customer experience pain points — and prioritize solutions that will benefit your customers and your business. Part 1: Introduction to Journey Mapping.

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B2B Customer Experience: The Complete Guide

InMoment XI

Given these various interpretations, we can define the B2B customer experience as the cumulative impact of all interactions and experiences between your business and your business customers, at every touch point across the entire customer journey. Loyal customers are also more likely to recommend the business to others.

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Happy CX Day 2021! How to be a Change Agent at Your Organization

Experience Investigators by 360Connext

Customer experience professionals have many different titles and many different job descriptions. There are CX leaders who focus primarily on customer insights, like Voice of the Customer programs. And there are CX teams dedicated to customer journey design and improvements. The post Happy CX Day 2021!

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Customer Journey Optimization: 2021 Beginner’s Guide

Totango

Customer journey optimization lets you map a path to consistently satisfying experiences throughout client lifecycles. This delivers better service for your customers and better results for your company, promoting higher retention rates and greater motivation for customers to become brand advocates.

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Customer Journey Optimization: 2021 Beginner’s Guide

Totango

Customer journey optimization lets you map a path to consistently satisfying experiences throughout client lifecycles. This delivers better service for your customers and better results for your company, promoting higher retention rates and greater motivation for customers to become brand advocates.

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How to Build a Customer Experience Persona

Experience Investigators by 360Connext

Developing CX Personas: The Step Before Journey Mapping. In my work consulting, training, and running workshops , one consistent theme I find is teams are super eager to begin the Customer Journey Mapping process. CX Personas: Go beyond demographics to paint a more complete picture of your customer’s life.