Currency Alliance

JUNE 21, 2018

In brief: what we’d fully expected (and set out in our ‘ Top Loyalty Trends ’ blog several months ago) was large scale proliferation and diversification of loyalty marketing, as brands beyond established loyalty sectors discovered how better customer experience could deliver bigger ROI. Technological Innovation.

Loyalty 45

Loyalty Multi-Channel Gamification Loyalty Programs 45

ShepHyken

FEBRUARY 18, 2019

Top Technology Trends That Will Reshape The Customer Experience In 2019 by Puru Govind. According to the author of this article, three big technologies will impact CX; conversational bots, the Internet of Things (IoT) and analytics through machine learning (AI). Pioneers: Who’s really going to drive a new retail perspective?

Customer Service 62

Customer Service Retail Ecommerce Trends 62

Oracle

MARCH 18, 2019

Consumer loyalty is more difficult than ever for retailers to attain. While many retailers compete for shoppers from all generations, millennials are particularly difficult to entice. Successful programs pave the way to increased sales and can drive market share. Here are 3 ways to improve loyalty in 2019.

Loyalty 60

Loyalty Consumers Loyalty Programs Retail 60

Currency Alliance

DECEMBER 20, 2022

During 2023, brands will make it easier for more customers to realize value from loyalty program participation. This will help them engage many more customers – particularly in the mid-to-long tail: previously not seen as a valuable target for loyalty marketing, but now recognized as a leading source of incremental revenue.

Loyalty 52

Loyalty Trends Innovation Loyalty Programs 52

Customer Bliss

NOVEMBER 23, 2018

Today, I’m replaying one of our most popular episodes from 2018 about the employee experience and building customer loyalty at Hertz with Eric Smuda , VP of Customer Experience and Loyalty. You can refer to the original show notes to see some other specific tactics that Eric addressed in our interview.

Employee Experience 143

Employee Experience Loyalty Programs Chief Customer Officer Loyalty 143

ProProfs Chat

DECEMBER 12, 2019

In 2018, the top priorities for brand marketers were customer experience or journey (25%), complete brand awareness (18%), customer acquisition (18%), customer loyalty or retention (17%), and customer engagement (15%). 70% of customers recommend a brand to their friends or family more often if it offers a quality loyalty program.

Customer Retention 88

Customer Retention Loyalty Programs Social Media Loyalty 88

Currency Alliance

DECEMBER 13, 2018

The Economist, November 2018. Escalating competition across sectors – not a purported “death of loyalty” – is making loyalty harder earned. As a result, major loyalty trends for 2019 will see a wave of innovation as established brands trial new ways to retain share of mind. The evolution of loyalty marketplaces.

Loyalty 45

Loyalty Trends Loyalty Programs Rewards Programs 45

Currency Alliance

JUNE 19, 2019

The casual observer at last night’s ceremony (and the professional one alike) would have been struck by the many extraordinary, showpiece technological achievements which were made in the past year. Gamification and personalization have come on leaps and bounds in loyalty to supplement points and rewards.

Loyalty 49

Loyalty Loyalty Programs Gamification Airlines 49

Currency Alliance

FEBRUARY 26, 2019

In December 2018, we published what we consider will be the Top 10 Trends in loyalty marketing during 2019. Businesses, their markets, and customer behavior have evolved dramatically in the past 10 years, yet most loyalty programs have only made incremental changes (in some cases to the detriment of customers).

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

Currency Alliance

OCTOBER 12, 2021

Loyalty partnerships with complementary brands are the best way to create additional value, for customers and for your business. Depending on the maturity of your loyalty program, you may already have some program partners, or be a partner in somebody else’s program. I’m a case in point.

Loyalty 59

Loyalty Loyalty Programs Airlines Travel 59

Currency Alliance

NOVEMBER 17, 2020

2021 will be another year in the long-term journey to become customer-centric, balance the economics of loyalty programs to deliver more value to customers, and ensure the right systems are in place to reduce dependencies on the IT department or vendors. Rebalancing loyalty program economics.

Loyalty 52

Loyalty Trends Loyalty Programs Travel 52

Currency Alliance

NOVEMBER 14, 2019

If that sounds like loyalty is late to the party, that’s not necessarily a bad thing. In ‘Why so many digital transformations fail’, Harvard Business Review cites : inordinate wastage on proprietary technology. 2020, however, seems likely to be the year in which stars align for a more profitable, productive and open future for loyalty.

Loyalty 40

Loyalty Trends Loyalty Programs Hotels 40

Currency Alliance

JUNE 11, 2019

A 2018 Collinson study reported that 66% of financial services professionals say their bank “does not understand why customers are loyal or have a strategy to strengthen customer relationships”[i]. Rewards value rose 15% in Q3 2018 alone[vi]. Card attrition rates rose to 15% in 2018 from 10.5% Actually, they do. in 2017[vii].

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

Currency Alliance

MAY 9, 2019

Last December, a McKinsey report said that 2018 represented… “…a tipping point from thinking, talking about, and planning for future mobility to implementing it.…when Building such habits is precisely what loyalty programs do. . The massive potential of loyalty marketing in mobility. With growth, comes competition.

Loyalty 56

Loyalty Strategy Loyalty Programs Airlines 56

ProProfs Chat

JUNE 21, 2019

Building customer loyalty implies you can sell multiple products and services to the same customer over a period of time. eMarketer states In a November 2018 – Retail TouchPoints survey, retailers’ spending on acquisition and retention weren’t radically different on the surface.

Customer Retention 63

Customer Retention Strategy How To Case Study 63

ProProfs Chat

JULY 30, 2021

in the Q4 of 2018. Former CEO of McDonalds, Steve Easterbook confirms that brand perception is one factor that helped the company grow in the last quarter of 2018. Amazon is one of the first names that comes to our mind when we think of ecommerce and retail selling. McDonalds saw an increase in sales of 5.5% Marital status.

Brands 111

Brands Net Promoter Score Social Media e-support 111

John Paul

JULY 17, 2018

Premier worldwide leader in loyalty solutions and brand hospitality to serve Asia Pacific clients across banking, luxury, technology, automotive, FMCG and hospitality sectors. John Paul is the #1 worldwide service providing brands with customized loyalty solutions through cutting-edge digital technology. ABOUT JOHN PAUL.

Omni-Channel 40

Omni-Channel Leadership Self Service Automotive 40

Currency Alliance

AUGUST 16, 2019

Loyalty programs once enabled relatively personalized marketing. Partners enable two things, in your loyalty program: capturing data to identify the highly personal ‘something extra’ which incentivizes customers to shop your brand, rather than a competitor’s. The partner mix, therefore, must be revisited.

Loyalty 40

Loyalty Brands Loyalty Programs Airlines 40

Strativity

APRIL 27, 2023

The Post article was on the heels of articles from Restaurant Business (2018) and The New York Times (2017)—both asserting that there may be too many restaurants. Rigorous truth-seeking for breakthrough insights All too often restaurant brands stumble because they believe customer relationships can be solved primarily through technology.

Strategy 52

Strategy e-support Roadmap Customer relationships 52

Strativity

APRIL 27, 2023

The Post article was on the heels of articles from Restaurant Business (2018) and The New York Times (2017)—both asserting that there may be too many restaurants. Rigorous truth-seeking for breakthrough insights All too often restaurant brands stumble because they believe customer relationships can be solved primarily through technology.

Roadmap 52

Roadmap Customer relationships Brands e-support 52

Currency Alliance

OCTOBER 27, 2017

As technologies mature and customer behavior changes, markets must evolve to remain relevant. We have seen tremendous change across many industries during the past 40-50 years, and these changes can help predict the next evolution in the loyalty sector. Unfortunately, the customer loyalty sector has not kept pace.

Loyalty 45

Loyalty Customer Engagement Engagement Loyalty Programs 45

C Space

JULY 21, 2020

PayPal processed all of eBay’s payments until 2018, when eBay started testing a small portion of its payments in-house, with processing partner Adyen. The deal orders daily testing for the league’s thousands of players, coaches and staffers at the start of camp, and technologically advanced contact tracing when the virus is detected.

Brands 52

Brands Transportation Sales Innovation 52

Currency Alliance

MAY 31, 2018

At a technology company, that innovation is likely to be home-grown. The UK’s Marks & Spencer retail group looks like it could be about to suffer a similar fate. Retail, travel and FMCG brands – the kinds of brands I work with as a loyalty industry supplier – are notoriously less eager for change. Digital disruption.

Innovation 40

Innovation Company Loyalty Policies 40

Currency Alliance

MAY 31, 2018

At a technology company, that innovation is likely to be home-grown. The UK’s Marks & Spencer retail group looks like it could be about to suffer a similar fate. Retail, travel and FMCG brands – the kinds of brands I work with as a loyalty industry supplier – are notoriously less eager for change. Digital disruption.

Innovation 40

Innovation Company Loyalty Policies 40

ProProfs Chat

MAY 6, 2020

Retail Customer Experience Statistics. 50% of the brands say they are planning to increase CX-related technology spending in 2019. (Source: Adobe Digital Trends Report ) Tweet this. Retail Customer Experience Statistics. In 2018, 51% of e-commerce brands offered same-day delivery, up from 16% in 2017.

Customer Experience 66

Customer Experience Social Media e-support Comparison 66

Qualtrics

DECEMBER 3, 2019

For retailers there’s more than 700 billion dollars up for grabs. However, this shift back toward in-store experiences is evidence of the increasing value customers place on great retail experiences , as well as the critical importance of being able to understand and delight customers at every stage of the customer journey.

Retail 26

Retail Multi-Channel Loyalty Programs Brands 26