West Monroe

NOVEMBER 18, 2021

All of this speaks to an ever-expanding and changing market landscape for consumer subscription services. Given that context, we see three main lessons from our consumer subscription services research that are immediately applicable to B2B SaaS providers looking to engage and grow their customer base.

B2B 40

B2B Marketing B2C Software 40

West Monroe

NOVEMBER 18, 2021

All of this speaks to an ever-expanding and changing market landscape for consumer subscription services. Given that context, we see three main lessons from our consumer subscription services research that are immediately applicable to B2B SaaS providers looking to engage and grow their customer base.

B2B 40

B2B Marketing B2C Software 40

Oracle

SEPTEMBER 12, 2018

Oracle OpenWorld 2018 will take place October 22-25 in San Francisco, with over 1,000 planned sessions on topics including transformational technologies, growth acceleration, intelligent cloud applications, and more. Here are 5 of the upcoming, can’t-miss marketing-focused sessions. Data 101: What All Marketers Need to Know.

Marketing 66

Marketing Omni-Channel B2B Strategy 66

Oracle

MARCH 15, 2018

Oracle Modern Customer Experience 2018 will take place April 10 – 12 in Chicago, with 250+ planned sessions focusing on the hottest topics in customer experience. Over 150 of these sessions will focus specifically on marketing trends and technologies. Ready to register now for Modern Customer Experience 2018?

Marketing 47

Marketing Customer Experience B2C B2B 47

Confirmit

DECEMBER 17, 2018

Global, full-service Market Research firm B2B International has grown in size every year since its inception in 1998. Its success lies in its decision to specialise in the business-to-business market and its proven ability to conduct strategic yet practical B2B research that delivers genuine results and actions for its clients.

B2B 40

B2B Marketing Video Innovation 40

Forrester's Customer Insights

NOVEMBER 8, 2018

Many attendees of our B2B Marketing 2018 Forum remarked how the energy was high and the focus was driven — the marketing and sales leaders who joined us in Austin were on a mission to overdeliver on business expectations for their practice and figure out how to manage the conflicting priorities that 31% of respondents to […].

B2B 46

B2B Sales Marketing Customer Journeys 46

Ann Michaels and Associates

DECEMBER 27, 2018

92% of B2B buyers are more likely to purchase after reading a trusted review (G2 Crowd and Heinz Marketing, 2017). 67% of B2B buyers want to see a mix of positive and negative reviews (G2 Crowd and Heinz Marketing, 2017). • So make sure those reviews reflect you and your brand in the best possible light.??The

B2B 73

B2B Hotels Consumers Brands 73

Oracle

JANUARY 17, 2018

In an interesting dichotomy of content marketing trends, popular content formats in 2018 will be a mix of interactive assets and long-form print pieces. Following is a brief summary of content formats that will be paramount in 2018. Following is a brief summary of content formats that will be paramount in 2018.

Trends 52

Trends Marketing Chatbots Video 52

Answer Dash

OCTOBER 15, 2018

Our team at BrightTALK recently had a chance to interview a number of marketing professionals and get their thoughts and predictions about some of the key trends in B2B marketing. Now more than ever, marketers have a variety of new and traditional options in their toolboxes.

B2B 76

B2B Marketing Customer Experience Touchpoint 76

Oracle

APRIL 19, 2018

Looking for customer experience conference and events information for 2018 and 2019? April 2018 CX Events and Conferences. April 8 – 11, 2018. April 10 – 12, 2018. April 10 – 11, 2018. April 16 – 18, 2018. April 18, 2018. April 19, 2018. April 19 – 20, 2018. April 23 – 25, 2018.

Conference 60

Conference Customer Experience Chief Customer Officer Contact Center 60

Oracle

MAY 29, 2018

At the Gartner Digital Marketing Conference 2018 in San Diego, I got a good look at all the ways that marketing will change over the next 5 to 10 years. Here are 3 takeaways from the conference that every marketer should consider when looking ahead. Marketing and CX are better together. How about Alexa?

Conference 49

Conference Marketing Virtual Agent B2C 49

ChurnZero

SEPTEMBER 14, 2018

INBOUND is an industry event designed to gather Marketing, Sales, and Customer Success professionals all in one place to learn and get inspired together. Check out our top ten Customer Success takeaways from INBOUND 2018. Jonathan Hsu (@jhsu98) September 5, 2018. Sarah Goodall (@SarahGoodall) September 5, 2018.

Customer Success 66

Customer Success Customer Retention Conference B2B 66

Confirmit

SEPTEMBER 19, 2018

A survey by B2B Marketing in June 2018 exposed the lack of understanding and focus on Customer Experience that exists in many B2B organizations, with most reporting it as siloed, or even non-existent. B2B marketers are left with a stark choice. Why is there a Focus on Customer Experience in B2B now?

B2B 40

B2B Measurement Marketing Customer Experience 40

Forrester's Customer Insights

MARCH 14, 2018

The deadline for compliance with the GDPR is May 25, 2018, but the preparations of many B2B marketers range from nonchalant to indifferent.

B2B 40

B2B Marketing 40

Lithium

OCTOBER 11, 2018

We’re still buzzing from a memorable party featuring our awesome customers and partners at the 2018 Lithy Awards Party on October 3 at the Belmont in Austin. Here are the 2018 Lithy Award finalists and winners: B2C Community Innovator Winner: TalkTalk. B2B Community Innovator Winner: Cisco- JX. A few of our favorite moments?

B2C 45

B2C B2B Innovation Marketing 45

Grade.us

DECEMBER 20, 2018

If you were to pull me aside on the street and ask me what the big marketing buzz term has been this year my answer would be instant: influencer marketing. The Best Influencer Marketing Blogs of 2018. Visit this blog to find in-depth posts on everything influencer marketing. The Grin Blog.

Resources 47

Resources Tools Marketing Case Study 47

Lithium

AUGUST 8, 2018

Social Marketing Champion. NEW IN 2018: B2B Community Innovator. Recognizes a B2C or B2B brand that is on the bleeding edge of offering rich, immersive, and inventive community experiences. NEW IN 2018: Industry MVP. All submissions must be submitted on the community by August 17, 2018 at 5:00 pm PT to be eligible.

B2C 40

B2C Social Media B2B Brands 40

Lithium

AUGUST 8, 2018

Social Marketing Champion. NEW IN 2018: B2B Community Innovator. Recognizes a B2C or B2B brand that is on the bleeding edge of offering rich, immersive, and inventive community experiences. NEW IN 2018: Industry MVP. All submissions must be submitted on the community by August 17, 2018 at 5:00 pm PT to be eligible.

B2C 40

B2C Social Media B2B Brands 40

Lithium

AUGUST 8, 2018

Social Marketing Champion. NEW IN 2018: B2B Community Innovator. Recognizes a B2C or B2B brand that is on the bleeding edge of offering rich, immersive, and inventive community experiences. NEW IN 2018: Industry MVP. All submissions must be submitted on the community by August 17, 2018 at 5:00 pm PT to be eligible.

B2C 40

B2C Social Media B2B Brands 40

Oracle

NOVEMBER 8, 2019

According to Content Marketing Institute’s (CMI) 2018 Benchmarks, Budgets, and Trends—North America report , 31% of respondents rated their organization as doing a fair or poor job of aligning metrics with content goals. Goal #1: Site structure and performance. Goal #4: Conversions. Goal #5: Team performance.

Brands 104

Brands Marketing Metrics B2C 104

Lithium

OCTOBER 11, 2018

We’re still buzzing from a memorable party featuring our awesome customers and partners at the 2018 Lithy Awards Party on October 3 at the Belmont in Austin. Here are the 2018 Lithy Award finalists and winners: B2C Community Innovator Winner: TalkTalk. B2B Community Innovator Winner: Cisco- JX. A few of our favorite moments?

B2C 40

B2C B2B Innovation Marketing 40

Lithium

OCTOBER 11, 2018

We’re still buzzing from a memorable party featuring our awesome customers and partners at the 2018 Lithy Awards Party on October 3 at the Belmont in Austin. Here are the 2018 Lithy Award finalists and winners: B2C Community Innovator Winner: TalkTalk. B2B Community Innovator Winner: Cisco- JX. A few of our favorite moments?

B2C 40

B2C B2B Innovation Marketing 40

Lithium

OCTOBER 11, 2018

We’re still buzzing from a memorable party featuring our awesome customers and partners at the 2018 Lithy Awards Party on October 3 at the Belmont in Austin. Here are the 2018 Lithy Award finalists and winners: B2C Community Innovator Winner: TalkTalk. B2B Community Innovator Winner: Cisco- JX. A few of our favorite moments?

B2C 40

B2C B2B Innovation Marketing 40

Influitive

OCTOBER 4, 2018

On October 3, 2018, campers joined us from far and wide to celebrate customer love at Advocamp Field Day, the biggest customer engagement, experience, and advocacy event of the year.

Customer Engagement 66

Customer Engagement Engagement Customer Experience How To 66

Confirmit

FEBRUARY 20, 2018

It’s that time of year again – the 2018 ACE Awards are open for business. This year, we’ve made some changes to the program, adding two new categories; B2B and Multi-Channel Success. Voice of the Customer Voice of the Employee Market Research Company.

Multi-Channel 40

Multi-Channel Contact Center B2B Customer Voice 40

Second to None

MARCH 21, 2018

Brands that operate in the B2B space have just as much of a responsibility to provide a great Customer Experience to their users than traditional B2C organizations. Too often, brands in this space rely on archaic methods, instead of reading the changing tides of the B2B industry. What’s changed among B2B buyers?

B2B 59

B2B B2C Transportation Voice of Customer 59

ShepHyken

AUGUST 20, 2018

Forbes) As companies pour money into generating the seemingly elusive “word-of-mouth marketing,” it’s not just about celebrities and other influencers. This article looks at three areas that, while applicable to all companies/brands, are especially applicable to the B2B companies. My Comment: How much digital is too much digital?

Customer Service 69

Customer Service B2B B2C Innovation 69

Lithium

SEPTEMBER 20, 2018

It’s time to party and celebrate our 2018 Lithy finalists! Our 2018 Lithy finalists are: Digital All-Star. Social Marketing Champion. B2B Community Innovator. Recognizes a B2B brand that is on the bleeding edge of offering rich, immersive, and inventive community experiences. See you soon at the CX Live 2018!

Social Media 40

Social Media B2C B2B Metrics 40

Lithium

SEPTEMBER 20, 2018

It’s time to party and celebrate our 2018 Lithy finalists! Our 2018 Lithy finalists are: Digital All-Star. Social Marketing Champion. B2B Community Innovator. Recognizes a B2B brand that is on the bleeding edge of offering rich, immersive, and inventive community experiences. See you soon at the CX Live 2018!

Social Media 40

Social Media B2C B2B Metrics 40

Lithium

SEPTEMBER 20, 2018

It’s time to party and celebrate our 2018 Lithy finalists! Our 2018 Lithy finalists are: Digital All-Star. Social Marketing Champion. B2B Community Innovator. Recognizes a B2B brand that is on the bleeding edge of offering rich, immersive, and inventive community experiences. See you soon at the CX Live 2018!

Social Media 40

Social Media B2C B2B Metrics 40

Lithium

SEPTEMBER 20, 2018

It’s time to party and celebrate our 2018 Lithy finalists! Our 2018 Lithy finalists are: Digital All-Star. Social Marketing Champion. B2B Community Innovator. Recognizes a B2B brand that is on the bleeding edge of offering rich, immersive, and inventive community experiences. See you soon at the CX Live 2018!

Social Media 40

Social Media B2C B2B Metrics 40

Team Support

SEPTEMBER 1, 2020

North Texas' TeamSupport, which helps businesses better manage their B2B customers, is trying to encourage others to invest in technology tools that can improve their customer relationships. The company landed an investment from Level Equity in 2018. And it's a wide open market for us to go attack. That was exciting to me.

Marketing 95

Marketing B2B Software Innovation 95

Prophet

DECEMBER 21, 2018

Prophet’s Top 15 Blog Posts of 2018 In case you missed any of these the first time around, […]. The post Prophet’s Top Blog Posts of 2018 appeared first on Brand and Marketing Consultancy | Prophet. Throughout the year we share insights, ideas and inspiration on our blog: Prophet Thinking.

Consulting 45

Consulting Brands Consumers Strategy 45

Oracle

NOVEMBER 5, 2018

Modern Customer Experience 2018 is heading to Europe and will take place in Amsterdam (November 6), Frankfurt (November 13), London (November 14), and Stockholm (November 15) with planned sessions on topics including keeping up with customer demands, expanding your network, the future of customer loyalty, and more. View more details.

Customer Experience 40

Customer Experience Hotels B2B Innovation 40

PK

MARCH 15, 2018

This year I’m really interested in how B2B companies are successfully leveraging the Adobe Experience into their existing CRM stack,” says Kirk Johnson, a Partner at Lenati. We’ve seen more and more of our B2B clients investing in improving the prospect experience and I believe Adobe can play a strong role here.”.

Connections 40

Connections B2B Roadmap Conference 40

Oracle

SEPTEMBER 18, 2018

When it comes to customer experience, we tend to hear and read a lot about the ever-changing needs of the customer, shifts in both B2B and B2C buying habits , and the rise of the digitally-native consumer. Gartner, Magic Quadrant for Sales Force Automation, Tad Travis, Ilona Hansen, Julian Poulter, Melissa Hilbert, 9 July 2018.

Sales 40

Sales B2C B2B Report 40

CloudCherry

FEBRUARY 3, 2019

So, you put your Marketing hat on and realize that it’s going to take 3-4 smart lists, a quick data cleanse, a new field with picklist values, and a nested smartlist with complex and/or criteria. Marketers, are more responsible for customer data than ever before. Or Marketers wondering, “Why is that email not performing well?”

NPS 150

NPS Survey Marketing Customer Journeys 150