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Actioning Customer Feedback: The Secret to Turning Difficult Customers into Loyal Advocates

C3Centricity

Research shows that for every customer who complains, there are 20 or more who don’t complain and just switch to your competitor! Wouldn’t you prefer to have the chance to retain their loyalty? This is a great example of exceeding the customer’s expectations, creating even greater delight.

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Reshaping The Future Of Digital Customer Service: 22 Influential Leaders to Watch in 2022

TechSee

His YouTube channel is a fantastic source of inspiration about customer experience and customer centricity in a digital world. His YouTube channel is a fantastic source of inspiration about customer experience and customer centricity in a digital world. Follow on LinkedIn. Follow on LinkedIn.

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Building Loyalty Doesn’t Need a Card

Beyond Philosophy

Keeping Customers is cheaper than getting new ones. Customer loyalty and retention are goals for most organizations as a result. In the past, some companies’ modus operandi to build their loyalty involved a loyalty card with additional benefits. So now what do we do to build Customer Loyalty?

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McKinsey Thinks Bland, Generic Loyalty Programs Are Killing Business – And They May Be Right!

Beyond Philosophy

Are, beyond customers who would be loyal anyway, are they driving more purchase activity and narrowed consideration sets? And, what is the impact of loyalty programs on enterprise profitability? Key among these are: Integrate Loyalty Into the Full Experience. Michael Lowenstein, Ph.D., Use the Data.

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Why most companies miss the biggest financial benefits of customer feedback – by Guy Letts

ijgolding

Note the shocking contrast between the traditional approach to feedback and the customer-centric approach. One approach loses a customer who drags your reputation down. The other keeps a customer who marvels about your remarkable service. My book, ‘Customer What? Which approach would you rather experience?

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How to Track Customer Effort for Every Transaction

Kayako

By asking customers to self report their “level of effort” at each transaction, we’re able to paint a picture of higher and lower effort experiences. Sending a Customer Effort Survey. In 2010, the CEB surveyed thousands of customers and service leaders to determine the best way to predict customer loyalty.

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The Impact of the Chief Customer Officer, Part I

CCO Council

So multi-channel accessibility and consistency of experience across those channels have become essential components to winning the competition for customers. More and more, companies are recognizing the financial benefits of customer satisfaction and its proportionate relationships with loyalty and profitability.