Remove 2010 Remove Customer Centricity Remove Loyalty Remove Loyalty Programs
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McKinsey Thinks Bland, Generic Loyalty Programs Are Killing Business – And They May Be Right!

Beyond Philosophy

Are, beyond customers who would be loyal anyway, are they driving more purchase activity and narrowed consideration sets? And, what is the impact of loyalty programs on enterprise profitability? Key among these are: Integrate Loyalty Into the Full Experience. Michael Lowenstein, Ph.D., Use the Data.

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Building Loyalty Doesn’t Need a Card

Beyond Philosophy

Keeping Customers is cheaper than getting new ones. Customer loyalty and retention are goals for most organizations as a result. In the past, some companies’ modus operandi to build their loyalty involved a loyalty card with additional benefits. So now what do we do to build Customer Loyalty?

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Connecting Your Brand with the New Generation

Second to None

Gen Zers, those born roughly from 1995-2010, are beginning to trickle into the workforce and become routine contributors in the economy. Second To None empowers customer-centric brands to deliver consistent, intentional and authentic consumer experiences. But Millennials are being overtaken by the new cohort in town.

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Connecting Your Brand with the New Generation

Second to None

Gen Zers, those born roughly from 1995-2010, are beginning to trickle into the workforce and become routine contributors in the economy. Second To None empowers customer-centric brands to deliver consistent, intentional and authentic consumer experiences. But Millennials are being overtaken by the new cohort in town.

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Evolution of Customer Success: Past, Present, and Future

SmartKarrot

Fasten your seat belts as we begin the journey of customer success right away. Here is what we will be delving into today: Customer Success: Past. Customer Success: Present. The Customer Success Funnel SaaS and Mobile Apps Cloud and its Phenomenal Impacts. Customer Success – Past. Read on and enjoy!

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Why headless loyalty is better for customer engagement

Currency Alliance

Headless loyalty systems are API-first loyalty platforms that enable any customer-facing platform to integrate loyalty marketing functionality into their Customer Experience (CX) via API. The transformation has started, but will soon accelerate rapidly. What does ‘headless’ mean?

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