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And the Customers Tweeted Happily Ever After

Storyminers

Apple understands this, and its 30-second media ads ( [link] ) reflect Apple’s view of itself as a David up against Microsoft’s Goliath. At number 71 on the 2009 Fortune 500 list compared to Microsoft’s number 35, Apple is hardly a David, but its ads are entertaining because almost everyone wants to throw a virtual punch at Microsoft.

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Reputational Risk Explained: Effective Strategies to Build Trust and Credibility

BirdEye

Inappropriate or damaging social media use Social media marketing is an art. Inappropriate social media content will damage your brand and your social media reputation. Dissatisfied customers frequently take to online review sites and social media.

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Mastering the Public Apology: The Most Epic Apology Letters of Our Time, and What Your Business Can Learn from Them

Comm100

That’s what one of two rogue Domino’s employees said giggling back in 2009, on a YouTube video that described their tampering with food products. The incident made Domino’s one of the first companies to take a major hit thanks to social media. Have a social media response team. Takeaways: Clarify, don’t excuse.

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The Role of E-Discovery in the Legal Industry

Magellan Solutions

This means that they can safely handle ESI, electronic documents, and electronic records. Meanwhile, in traditional research, you need to read heaps of books and documents. The basic e-discovery steps: Type the subject or keywords in a search engine or social media site. They can coexist, but one is more efficient.

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11 Contact Center Technologies to Boost Customer Satisfaction

TechSee

Contact Centers appreciate: “We got our customer support sorted the day we started using Casengo to manage emails and social media posts.” Lithium is a privately held company headquartered in San Francisco, and was named a Leader in The Forrester Wave: Social Media Management Solutions, Q2 2017.

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John Oechsle: How Do You Spell CRM Evolution? With 4 C’s

Bill Quiseng

Social media accounts might be inaccurate or outdated. Completeness is not just about knowing a customer’s address and birthday; it’s an across-the-board collection of customer information aimed at documenting every individual customer interaction. Remember, customer information is constantly changing. Completeness.

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What is SPSS? Definition, Features, Types, and Use Cases

SurveySparrow

and IBM acquired it in 2009. SPSS is popular because of its simplicity, easy-to-follow command language, and well-documented user manual. SPSS offers data documentation too, it enables researchers to store a metadata directory. The data obtained from it is used for surveys, data mining, market research, etc.