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How To Adapt Your Brand To Be Socially Responsible In Times Of Crisis

Storyminers

Even though companies are usually taking a step back in times of crisis (for example, during the global economic recession of 2007-2009), this case is totally different. A small introduction, with a short bullet list of your actions, simple colors, and a subject line giving them clearly what you want to communicate is enough.

Brands 147
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As Consumers Tighten Wallets, Marketers Can Tighten Customer Relationships

Optimove

Information can be gathered via surveys, chats, focus groups and other methods. Measure the sections of your website that customers engage with most, the content they spend the most time on, information they respond to, product material and other information they request. As you roll out strategies you can learn more about customers.

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Redefining Convenience for the People of Africa: an Exclusive Interview with Mr. Joseph Kuvor, Customer Experience and Marketing Group Head, Zoona Transactions International

Customer Guru

Mr. Kuvor is the Group Head of Customer Experience and Marketing at Zoona Transactions International, a financial services organization based in Africa. When Zoona was first launched in Zambia in 2009, there was a post office and money transfer service called Swift Cash, but it used to have very long queues and high charges.

Groups 112
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What Every Marketer Needs to Know about Brand Image, Equity, Personality & Archetypes

C3Centricity

They need to be clear and consistently represented in all your communications. According to Wikipedia , a brand is: “a set of marketing and communications methods that help to distinguish a company from competition and create a lasting impression in the minds of customers.” ” Measuring Brand Image.

Brands 159
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Marketing Operations Defined for Wikipedia, Part I

ClearAction

Typically, Marketing Operations is the function responsible for marketing performance measurement, strategic planning guidance and execution, budgeting, process development, professional development, and marketing systems and data. By 2009, other marketing studies began to incorporate questions about MO.

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Why I Put a Decade Old Brand to Rest

Russel Lolacher

” I’ve been explaining “The UPsell” brand with these responses since 2009. Not a big one, just one that helps me communicate with you better. to Measure UP to your own set values. JOIN my FB Group for personal stories and examples from you and from me, and discussion around them.

Brands 45
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Service Untitled» Blog Archive » Gratitude – A True Measure of.

Service Untitled

Home About Service Untitled Subscribe for Free Consulting Contact Archives Gratitude – A True Measure of Your Service Warmth Chip and John September 10, 2009 Customer Service Experience , Etiquette , Little Things, Big Differences , Specific Companies No Comments “Thank you” are the two most important words in the English language.