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And the Customers Tweeted Happily Ever After

Storyminers

More importantly, how do you turn your brand into a story? Americans are said to love underdogs—in the form of horses with long odds, sports franchises that upset favorites, and nimble brands that unseat lumbering giants. If your brand comes across as a David, you will be cheered in the marketplace. But there’s a problem.

Retail 264
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CTV in the time of COVID-19: More avails and branding opportunities

Hero Digital

This trend has been augmented by the dearth of live sports. Users who are typically heavy sports-viewers are not turning to linear TV, but instead to CTV/OTT streaming. Sports-viewers’ streaming times have doubled the rate of the average Roku viewer; without live sports, linear television packages lose a bit of their allure.

Brands 54
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Brand Move Roundup – June 26, 2020

C Space

The Brand Move Roundup – June 26, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Three months ago, when the gravity of the situation became clear, we started daily reporting on how brands were dealing with the COVID-19 crisis.

Brands 52
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Bundesliga Match Facts Shot Speed – Who fires the hardest shots in the Bundesliga?

AWS Machine Learning

His 2009 strike against Leverkusen at a speed of 125 km/h is one that is vividly remembered because the sheer velocity of Hitzlsperger’s free-kick was enough to leave Germany’s number one goalkeeper, René Adler, seemingly petrified. He follows his passion for a broad range of sports, music, and AI in his spare time.

Sports 89
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5 Top Customer Service Articles of the Week 6-13-2022

ShepHyken

(CustomerThink) Some of us are old enough to remember when subscriptions were limited to just sports clubs, newspapers, and magazines. In 2009 only 18% of the value of the top 100 brands was in subscriptions. In fact, the subscription-based business model has been around since the 1770s. This grew to 29% by 2018.

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Brand Move Roundup – May 4, 2020

C Space

The Brand Move Roundup – May 4, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Keep checking back here for the latest updates on how brands are dealing with coronavirus. In March, its global sales plummeted 43% from the previous year.

Brands 52
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Great Examples of Word-of-Mouth Marketing

ReviewTrackers

Data from Hubspot shows that consumers talk about brands 90 times a week and 90 percent of customers will also trust brand recommendations from friends. Many people did it to simply satisfy one man’s quest for free nuggets, but it also brought plenty of brand awareness to Wendy’s. Word-of-Mouth Marketing for Apps.

Examples 123