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What Do Companies With Low Net Promoter Score Have in Common?

Retently

Study the hacks used by brands like Apple , Amazon , and Netflix, and you’ll discover actionable tactics that can apply to your business. In industries with a low overall NPS, we’ve looked at consumer complaint data to learn which brands are the least likely to retain customers and earn positive feedback. Ready to start?

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7 Books You Need to Read to Ace Any Marketing Assignment

CSM Magazine

They must learn proven advertising techniques used by the world’s largest businesses. These works examine advertising strategies more thoroughly than most online articles. How Brands Become Icons – Douglas B. Holt This book is a must-read for those interested in the history of popular American brands.

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Brand Move Roundup – May 4, 2020

C Space

The Brand Move Roundup – May 4, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Keep checking back here for the latest updates on how brands are dealing with coronavirus. In March, its global sales plummeted 43% from the previous year.

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Brand Move Roundup – July 7, 2020

C Space

The Brand Move Roundup – July 7, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Three months ago, when the gravity of the situation became clear, we started daily reporting on how brands were dealing with the COVID-19 crisis.

Brands 52
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How Covid has Exacerbated the Customer Service Issue

Interactions

A recent study by the UK Institute of Customer Service found that complaints about poor customer service are at their highest levels since 2009. Organizations need to ensure they have technologies in place to enable their customer support staff to supply the high level of service they’re expected to provide. The research is clear.

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25 brand experience (BX) thought leaders to follow on Twitter

Qualtrics

The best brands don’t just sell a product or service, they connect with their audience and create experiences that keep customers coming back for more. Brand experience (BX) is what drives target customers’ perceptions, emotions, and preferences, which influence their purchase and usage behavior.

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Opentalk 2017: Five Trends That Will Make You Rethink the Contact Center Experience

Talkdesk

Technology has made it such that with the click of a button, we can order a car. 75% of US customers have a more favorable view of brands that offer proactive customer service.”. This philosophy served Zappos so well they sold the company to Amazon for $928 million in 2009. This is because expectations are rising.