BlueOcean

MARCH 24, 2022

When it comes to complex B2C customer care, the customer is anything but a faceless number in a sea of consumers. B2C brands had their worlds turned upside down by the pandemic, but what does complex customer care look like now things are leveling out? Shifting Customer Expectations. We’re in this together.

B2C 156

B2C Customer Care Contact Center First Call Resolution 156

Experience Investigators by 360Connext

NOVEMBER 2, 2021

Creating customer personas is an important part of any customer journey mapping exercise or really any customer experience management program. What is a Customer Persona? What is a Customer Persona? A customer persona is a visualization of a representation of your customer.

Customer Journeys 375

Customer Journeys Culture B2B B2C 375

Retently

AUGUST 23, 2023

We argue the opposite — Net Promoter Score® is just as valuable for a B2B company as it is for a B2C brand. The scale of NPS, in terms of the ability to reach thousands or tens of thousands of customers, just isn’t as applicable or relevant for an average B2B company.

Net Promoter Score 148

Net Promoter Score B2B Company B2C 148

ShepHyken

APRIL 22, 2024

Each week, I read many customer service and customer experience articles from various resources. 4 Ways to Scale up Convenient CX for Modern Customers by NICE (NICE) The easier things are for your customers, the better they are for your organization. It’s time to start driving better customer experiences today.

Customer Service 78

Customer Service Self Service Tips Contact Center 78

Comm100

JANUARY 21, 2020

Whether you’re new to digital omnichannel or your company is already deep into digital transformation for customer service, it’s always important to check the health of your digital customer journey. So, what should you look at when planning or evaluating your customers’ digital journey? Remember: Mind your response time.

Customer Journeys 209

Customer Journeys Social Media B2C Omni-Channel 209

Lumoa

MAY 5, 2022

Most people understand the importance of creating great customer experiences —nevertheless, many struggle with the complexity of working holistically and long-term with a Customer Experience strategy. Customer Experience (CX) is far more than traditional customer service and marketing.

Strategy 277

Strategy Customer Experience How To Analysis 277

Experience Investigators by 360Connext

DECEMBER 17, 2019

And while I’m all about looking forward more than I look back, it’s worth remembering that a lot of the articles written on Experience Investigators in 2019 are just as relevant in 2020… some even more so! 10: Improving B2B Customer Experience: Is It More Personal Than B2C? So what can we do?

Customer Journeys 178

Customer Journeys B2C Touchpoint B2B 178

Optimove

DECEMBER 21, 2023

Re-engage your churned customers with this guide Download Now Why it Matters: Marketing fatigue happens when consumers feel overwhelmed by generic and irrelevant messages. It can cause customer alienation, diminished loyalty, and reduced trust and lead to negative brand perception, wasted resources, and lower return on investment.

Consumers 64

Consumers Survey Brands Marketing 64

C3Centricity

JULY 27, 2021

I have been fortunate to have managed over 250 voice of the customer projects in B2B over the last four decades, with over 50 engagements on customer satisfaction and loyalty. During this time, I have seen some great successes and some tragic failures in trying to make customers Raving Fans. First, let’s define a Raving Fan.

B2C 179

B2C B2B Customer Satisfaction Industry 179

Lumoa

MARCH 12, 2023

How important is customer experience, really? Ask most business leaders and they’ll tell you customer experience (CX) is essential. Everyone and their mother knows that keeping your customers happy and investing in the relationship they have with your business will help you grow. A CX platform combines all of that.

Customer Experience 208

Customer Experience Customer Journeys NPS Analytics 208

Lumoa

MARCH 20, 2018

Customer experience has been on the rise during the last couple of years. From the traditional product-oriented businesses we’re moving towards customer understanding and customer-centric approaches. Whether you’re new to customer experience or coming for little inspiration, this is the right place.

Net Promoter Score 286

Net Promoter Score Customer Journeys Omni-Channel Customer Experience 286

SurveyGizmo

NOVEMBER 11, 2021

We were living B2C lives where purchases were only a click away. We access wonky vendor portals or employee intranets to find solutions. The bar has been raised for customer experience teams and how they develop relationships with consumers. Self-serve options, common in B2C e-commerce, have grown for business buyers too.

B2C 98

B2C B2B Self Service e-support 98

Customer Bliss

AUGUST 31, 2016

Johnson: Robert is co-founder and CEO of TeamSupport.com , a cloud-based, B2B software application built to help customer-facing support teams serve clients better through stronger collaboration, superior teamwork, and faster issue resolution. Cut through the clutter with a customer support hub.

Omni-Channel 268

Omni-Channel B2B Customer Engagement Engagement 268

Esteban Kolsky

MARCH 17, 2022

you see, CRM was never about the customer (although it had that in the name) but about how the company managed the customers. further, because Siebel came from the B2B (business-to-business) world, the solution his company introduced was aimed at that world: how to relate businesses to businesses. tsk-tsk-tsk. tsk-tsk-tsk.

Omni-Channel 158

Omni-Channel CEM CRM B2C 158

ECXO

SEPTEMBER 30, 2023

09(13) Celebrating CX Day Everyday: In the ECXO, Where Passion Meets Experience! Dear ECXO and Global CX Community, Every day is a chance to embrace and enhance the customer experience and the lifes of your employees. Discover the power of a customer-centric culture for sustainable business success.

Meeting 98

Meeting Customer Centricity B2C Culture 98

Bold360

NOVEMBER 6, 2018

Comparing customer acquisition to dating isn’t a huge leap – you bring someone in with attractive offers and witty repertoire, but are you thinking about how you keep them? Are you putting in the same level of effort after prospects become customers? They way your customers see it, you stopped trying.

B2C 209

B2C Customer Retention ROI Customer Journeys 209

PeopleMetrics

JUNE 4, 2019

Who are your customers? Are they businesses ( B2B ) or consumers ( B2C )? B2B companies usually have a smaller number of customers (typically called “clients”) who often pay a significant amount for products or services, while B2C companies usually have many customers with a lower comparative price point.

B2C 122

B2C B2B CEM Airlines 122

ShepHyken

APRIL 14, 2024

Each week, I read many customer service and customer experience articles from various resources. Customers want the attention on them—and they’re willing to walk if they don’t get it. My Comment: This week’s TOP FIVE roundup has a theme: Customer Loyalty. My Comment: As costs go up, we must charge customers.

Net Promoter Score 71

Net Promoter Score Loyalty Programs Customer Service Ecommerce 71

Lumoa

NOVEMBER 30, 2022

Not only are online retailers enjoying massive revenue from their customers (expected to be over $6 trillion in 2022 ), but the platforms themselves are also becoming increasingly sophisticated. Now, technologies such as AI and machine learning are driving highly personalized customer experiences.

Retail 208

Retail Customer Experience Chatbots Ecommerce 208

Magellan Solutions

SEPTEMBER 23, 2021

While it is true that online digital marketing is a great strategy to get leads, to ditch your B2B or B2C telecalling marketing strategies is not smart either. In fact, for B2B or B2C telecalling marketing strategies , 79% of affluent clients still prefer to talk to someone over the phone. And the pandemic?

Marketing 98

Marketing B2C B2B Sales 98

Experience Investigators by 360Connext

JUNE 13, 2023

Do you have a Chief Customer Officer? Where this vital function should sit in their organizational structures is the lingering question of customer experience management. Like many things, there is no one perfect solution. A few years ago, Gartner reported that nearly 90% of organizations did.

Customer Experience 162

Customer Experience Chief Customer Officer Culture Customer Centricity 162

GetFeedback

DECEMBER 4, 2018

For us customer service folks it’s the time of the year that we call: the not-so-jolly holiday rush. For B2C companies, the holiday rush means a significant increase in support requests from customers trying to finish their holiday shopping. Set yourself up for success by preparing the front lines of your support experience.

Self Service 259

Self Service Customer Service How To B2C 259

PeopleMetrics

DECEMBER 1, 2021

In case you did not hear, I launched my second book called Pharma Customer Experience ( CLICK TO VIEW ON AMAZON ) on Tuesday (11/30). I wrote this book because pharma and biotech companies have an amazing opportunity to improve the customer experience (patients, HCPs, caregivers) and emotionally connect with these customers.

Telecommunications 118

Telecommunications B2C B2B Hotels 118

Optimove

OCTOBER 26, 2023

Why it matters: Without the harmonious operation of a Customer Data Platform (CDP) and a Multichannel Marketing Hub (MMH), B2C marketers looking to employ Customer-Led Marketing strategies risk alienating customers with mistimed, irrelevant, and impersonal messages.

Customer Experience 69

Customer Experience B2C Social Media Touchpoint 69

West Monroe

JULY 24, 2023

Peterson Chief Economist, The Conference Board How have innovators like Amazon changed customer expectations in all industries? Customers no longer differentiate by industry, so businesses also cannot. We work hard to keep up with customer expectations. What are other industries doing? What is the pain point? Why is it there?

B2C 98

B2C Innovation Healthcare Industry 98

Optimove

FEBRUARY 22, 2024

Discover the latest email strategies to grab the attention of your customers Download Now Why It Matters: Learn how Terminal X improved overall average order value and increased profitability based on strategic initiatives that included increased pricing and minimum shipping requirements. So, it turned to Optimove.

Sales 69

Sales Multi-Channel Fashion eBook 69

TechSee

JULY 31, 2018

In today’s customer-centric marketplace, B2C field service (FS) organizations face growing expectations for quicker resolutions, shorter arrival times and a better overall customer experience. B2B vs. B2C – Differing expectations. Risk of churn due to bad experience. Level of technician expertise.

B2C 104

B2C Consumers Meeting Technology 104

Experience Investigators by 360Connext

SEPTEMBER 29, 2020

“I Know Customer Experience is Important, But…” When I speak to groups or host our webinar series, the Weekly Win , I hear one thing over and over again. Customer experience is important. Our customers aren’t individual people in the traditional sense. They expect B2C-like conveniences.

Healthcare 143

Healthcare B2B Industry B2C 143

SurveySparrow

MARCH 21, 2023

The relationship between customers and businesses is greatly influenced by the kind of experience you offer them. This is especially true of the B2B customer experience. B2B customers don’t just want you to meet their expectations; they want you to exceed them – every single time. The room for error is low.

B2B 52

B2B Customer Journeys Customer Experience B2C 52

ProProfs Chat

DECEMBER 26, 2019

For every organization, customer support should be a top priority as it has the potential to make or break any business. When you respond to the queries of your customers on time and resolve their issues promptly, it yields a gratifying experience. Every support team has to deal with two distinct types of customers B2B and B2C.

B2C 75

B2C B2B Self Service Customer Relationship Management 75

BirdEye

MARCH 10, 2022

Table of contents Chapter 1 Referral marketing explained Why word of mouth is so important What is a customer referral program? Word of mouth marketing is effective because it helps businesses: gain customer trust establish social proof remain at the top of customers’ minds. What is a customer referral program?

Marketing 98

Marketing B2C How To Rewards Programs 98

Comm100

SEPTEMBER 28, 2021

Welcome to part three in our series exploring digital transformation in customer service. In this series, we’ve been looking at how digital transformation is helping organizations transition to a digital customer service offering that benefit both them and their customers.

Customer Service 215

Customer Service Chatbots Banking Engagement 215

Comm100

JANUARY 21, 2020

Whether you’re new to digital omnichannel or your company is already deep into digital transformation for customer service, it’s always important to check the health of your digital customer journey. So, what should you look at when planning or evaluating your customers’ digital journey? Social media vs. SEO reach.

Customer Journeys 100

Customer Journeys Social Media B2C Omni-Channel 100

ShepHyken

FEBRUARY 20, 2023

Top Takeaways: Customers have different levels of tolerance when sharing their information with brands. Some customers are willing to share everything with a brand, some refuse to share anything at all, and there are those that fall in between. Customer trust is important. ” About: Bill Bruno is the CEO of D4t4 Solutions.

Customer Experience 64

Customer Experience B2C How To B2B 64

Kayako

SEPTEMBER 28, 2022

In today’s world, many companies are focusing on improving customer relationship management, and rightly so. Getting customer service right isn’t easy. New truth: You are competing with the last best experience your customer had.” The challenge for company management is they don’t just have external customers.

Technology 156

Technology Self Service Tips Customer Service 156

ShepHyken

MARCH 12, 2021

The impact extends from B2C (business-to-customer) markets to B2B (business-to-business) sales as well. Before we process to discuss the realignment, let us first understand what buyer strategy is all about, specifically with respect to B2B customers. There are three basic elements to it––goals, solutions, and interactions.

Strategy 145

Strategy Self Service Customer Journeys B2B 145

Customer Bliss

MARCH 8, 2019

How must we examine the complete customer journey to understand the underlying drive of customers? How can we use that customer journey to develop digital products that better meet their needs? He shares tactics that have been helpful as he rebuilds FPX from a customer-first perspective, to be a B2B value-driven engine. .

B2B 137

B2B Software Customer Journeys Company 137