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Mapping Customer Journeys Through a Systems Lens

Horizon CX

This is enabled by having a “big-picture” orientation which is called systems thinking. Systems thinking is a mindset that everything is interrelated and interdependent. The concept of Systems thinking originated in 1956 by Professor Jay W. Forrester at the Sloan School of Management at MIT.

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Why You Should Build an Omnichannel Customer Experience

InMoment XI

Omnichannel customer experience refers to providing a seamless and integrated experience for customers across multiple channels or touchpoints. Omnichannel strategies prioritize seamless integration and consistency across all customer touchpoints. What is Omnichannel Customer Experience?

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Do You Need a Customer Experience (CX) Manager?

InMoment XI

CX operations, or customer experience operations, are all about the systems, automation, and lines of communication that make possible a unified, cross-functional approach to improving customer experience. Determine how, technically, to monitor sentiment at critical touchpoints. Let’s find out. Facilitate close-the-loop action.

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B2B Customer Experience: The Complete Guide

InMoment XI

Customers can visit these centers to see GE’s manufacturing systems in action and discuss a personalized plan with the company’s CX representatives. Decision-making: B2B transactions are often characterized by a more complex decision-making process involving a group of decision-makers within the business, and the sales cycle may be longer.

B2B 551
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6 Killer Applications for Artificial Intelligence in the Customer Engagement Contact Center

If Artificial Intelligence for businesses is a red-hot topic in C-suites, AI for customer engagement and contact center customer service is white hot. This white paper covers specific areas in this domain that offer potential for transformational ROI, and a fast, zero-risk way to innovate with AI.

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15 Customer Touchpoints That Will Optimize Your Customer Journey

CSM Magazine

Each one is a chance for you to nurture their interactions towards a sale, referred to as customer touchpoints. Optimizing your customer touchpoints can lead to stronger brand loyalty, more revenue, and improved sales. Your customer journey is composed of a set of touchpoints. Imagine this.

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Is Your Salesforce CRM Stuck in a Rut? It’s Time to Move Beyond Routine Marketing and Sales Admin

CSM Magazine

These days, many organisations find themselves grappling with a common dilemma: is their Salesforce CRM still focused on routine marketing activities and sales administration, or is it truly driving transformative change across the entire customer journey? This disconnect can lead to customer frustration and a disjointed experience.

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