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Pay with points: unlocking loyalty program value

Currency Alliance

The term ‘pay with points’ implies that a customer can burn loyalty points or miles at a point of sale as the method of payment. It also implies that the customer can do this quite easily and freely, across a large proportion of a brand’s inventory, in its primary commerce channels.

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Build brand loyalty by recommending actions to your users with Amazon Personalize Next Best Action

AWS Machine Learning

Amazon Personalize is excited to announce the new Next Best Action ( aws-next-best-action ) recipe to help you determine the best actions to suggest to your individual users that will enable you to increase brand loyalty and conversion.

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McKinsey Thinks Bland, Generic Loyalty Programs Are Killing Business – And They May Be Right!

Beyond Philosophy

And, what is the impact of loyalty programs on enterprise profitability? Overall, companies with loyalty programs have grown at about the same rate as companies without them; but there is variance in performance value among industries. Key among these are: Integrate Loyalty Into the Full Experience. Use the Data.

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Why Companies Need to Bring Mobile Technology to the Marketing Table {Guest Post}

Michelli Experience

Mobile technology has reached unprecedented levels on innovation. Everyday mobile users have come to expect higher forms of engagement, and they’re pushing the smartphone’s technological progress in an interesting direction. Two: Mobile Loyalty Programs Work. Buyers love feeling like “part of the program.”

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Referral marketing software for the win: Our top 20 picks

BirdEye

Benefits of doing referral marketing A whopping 83% of individuals trust referrals or recommendations from friends and family more than any other marketing channel. Ambassador Ambassador is a versatile platform that manages referral, affiliate, and influencer marketing programs all in one place.

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Innovators break the mould, at the 2020 Loyalty Magazine Awards

Currency Alliance

For most of the last decade, loyalty marketing seemed to be on autopilot for many brands – but the tide is turning. Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. Brilliantly, Voxi has spun this very feature into a loyalty driver.

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Guest Post: What Will Customer Experience Post COVID-19 Look Like in Grocery Retail?

ShepHyken

This Pandemic only put a bigger pressure on retailers to move faster and stop postponing the adoption of technology for “when we’ll have budgets and time to explore innovation”. What used to be a nice-to-have asset that created a simplified customer experience, now it’s becoming a must-have technology and a top priority for retailers.

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