Currency Alliance

DECEMBER 4, 2023

Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. This year, a continuing key theme in loyalty will be the ability to drive even greater customer value at lower direct cost.

Loyalty 59

Loyalty Trends Data Marketing 59

Currency Alliance

AUGUST 22, 2022

The Points Bank in a loyalty program is the module of software that keeps track of all transactions related to issuing, redeeming, or exchanging points among loyalty program members, partners and other stakeholders. Core functionality of the loyalty points bank.

Banking 52

Banking Loyalty Loyalty Programs Airlines 52

Currency Alliance

NOVEMBER 15, 2021

Commercetools partners with Currency Alliance to enable loyalty marketing in the age of composable commerce. Every company strives to build loyalty among its customers, but the methods to achieve the never-ending pursuit of loyal customers can vary widely. Furthermore, 91% of consumers want to be recognized.

Loyalty 52

Loyalty Loyalty Programs Multi-Channel Banking 52

Comm100

OCTOBER 8, 2016

Your customer retention is super important to your bottom line—after all, customer loyalty is well-known for being more valuable than customer acquisition. With stakes this high, it’s essential that you build a solid customer retention plan that can lead to long-term customer loyalty. Loyalty Programs. White Papers.

Customer Retention 151

Customer Retention Loyalty Strategy Loyalty Programs 151

Currency Alliance

MAY 9, 2022

Such ‘digital washing’ (like greenwashing in the context of environmental protection) is also taking place in loyalty, where various vendors claim to be true SaaS platforms or API-centric. This means that a system can be added, replaced, or modified without creating a massive project. . Features of an API-first loyalty platform.

Loyalty 52

Loyalty Technology Loyalty Programs Multi-Channel 52

ProProfs Chat

MAY 28, 2020

People think of loyalty as a customer for a lifetime, but it is really much simpler than that. However, brand loyalty has become just another ‘buzz-phrase’. What Is Brand Loyalty. What is brand loyalty? How to build brand loyalty? There is an out and out need to rethink what brand loyalty really means.

Loyalty 93

Loyalty Brands Customer Experience Loyalty Programs 93

Currency Alliance

DECEMBER 20, 2022

Some brands will do this in 2023, but actually, the loyalty & marketing industries have learned from recent experience that this costs you money in the long run. So, while the major loyalty trends for 2023 will be oriented around cost control, this will be accompanied by refocusing investment where it’s most profitable.

Loyalty 52

Loyalty Trends Innovation Loyalty Programs 52

Currency Alliance

NOVEMBER 17, 2020

2021 will be another year in the long-term journey to become customer-centric, balance the economics of loyalty programs to deliver more value to customers, and ensure the right systems are in place to reduce dependencies on the IT department or vendors. The functionality in loyalty systems is being broken up.

Loyalty 52

Loyalty Trends Loyalty Programs Travel 52

SurveySparrow

FEBRUARY 22, 2024

Moreover, responsive customer support ensures that customers have a positive experience whenever they need assistance, further cementing their loyalty. Eventually, it can foster loyalty and encourage repeat business. As a result, the satisfaction levels tend to increase, fostering loyalty as well.

Customer Retention 52

Customer Retention Software Gamification e-support 52

BirdEye

NOVEMBER 20, 2023

Benefits of doing referral marketing A whopping 83% of individuals trust referrals or recommendations from friends and family more than any other marketing channel. Birdeye’s automated referral program makes it simple to encourage and reward word-of-mouth marketing, while integrations with CRM systems ensure a seamless customer journey.

Software 64

Software Marketing Multi-Channel e-support 64

Currency Alliance

MAY 19, 2021

Modifying legacy loyalty technology, to enable consistent and relevant engagement across the expanding number of customer-facing platforms, is becoming cost-prohibitive. The only efficient path forward is to put headless technology in front of your legacy systems – or, to migrate altogether. This article has three sections.

Loyalty 52

Loyalty Touchpoint Loyalty Programs Social Media 52

Currency Alliance

APRIL 10, 2021

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? As CEO, the time you can dedicate to your loyalty program is probably close to zero. It’s not unusual for the very best programs to comprise 15%-30% of a business’s enterprise value.

Loyalty 52

Loyalty Marketing Loyalty Programs Touchpoint 52

BirdEye

OCTOBER 19, 2023

Develop a loyalty program 10. Digital marketing for restaurants improves your bottom line significantly by using evergreen digital marketing trends like email or website compared to traditional channels. Read more insightful findings in our guide about the Impact of online reviews on multi-location businesses in 2023.

Marketing 64

Marketing Strategy Social Media Multi-Channel 64

CSM Magazine

OCTOBER 18, 2023

In essence, the modern customer support landscape in the casino industry is more expansive than ever, encompassing various communication channels like social media , web chat, WhatsApp, and more. The evolution of loyalty programs signifies a shift in how businesses perceive and value their regular customers.

Customer Service 52

Customer Service Multi-Channel Loyalty Programs Social Media 52

Currency Alliance

JUNE 16, 2020

For most of the last decade, loyalty marketing seemed to be on autopilot for many brands – but the tide is turning. Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. Brilliantly, Voxi has spun this very feature into a loyalty driver.

Loyalty 52

Loyalty Innovation Travel Loyalty Programs 52

Currency Alliance

JUNE 11, 2017

Loyalty program announcements so far this year indicate a major sea change. To get customers re-engaged, brands are making it easier to participate in their loyalty programs and are offering enhanced ways to redeem – so customers can make use of even small amounts of points/miles.

Loyalty 52

Loyalty Loyalty Programs Multi-Channel Rewards Programs 52

ShepHyken

OCTOBER 9, 2020

Consider this: a recent Harvard Business Review survey of 46,000 shoppers found that only 7% shopped exclusively online, 20% were store-only shoppers, while 73% moved across multiple channels. Now more than ever, with online grocery shopping finally taking off, retailers need to turn their multi-channel strategy into an omnichannel one.

Retail 135

Retail Customer Experience Multi-Channel Omni-Channel 135

Currency Alliance

JUNE 21, 2018

That’s been my feeling as I mull over this year’s Loyalty Magazine Awards, where Currency Alliance was proud to be Prime Sponsor. So in the context of the gongs now having been handed down, here’s a look out over loyalty marketing landscape: what makes a winning program now, and what new surprises might be in store for 2019.

Loyalty 45

Loyalty Multi-Channel Gamification Loyalty Programs 45

Michelli Experience

MARCH 11, 2016

Two: Mobile Loyalty Programs Work. An astounding 90 percent of smartphone users enrolled in mobile loyalty clubs have found them beneficial. Buyers love feeling like “part of the program.” Check out Cafe Rouge Express running a mobile loyalty campaign: Image credit: rippll.co.

Technology 100

Technology Company Marketing Loyalty Programs 100

BirdEye

NOVEMBER 16, 2022

Reviews initially started as a way for customers to share their experiences, but they’re now a full-fledged marketing channel. Review management, by definition, means monitoring a business’ online reviews across various channels. Reviews are great to have, and they deserve as much attention as any other marketing channel.

Software 98

Software Management Multi-Channel System 98

NobelBiz

JULY 25, 2023

Customer Interaction Analytics also serves as a tool used by supervisors to analyze what interactions the team is having and to determine the most successful communication channels for a given campaign. For instance, different date formats across systems are standardized.

Interaction 98

Interaction Analytics Call Center Contact Center 98

BirdEye

SEPTEMBER 11, 2023

This is especially true for multi-location businesses catering to local customers. Apple) High-quality customer experience helps businesses grow loyalty programs and referral campaigns, lowering customer acquisition and retention spending. And that is where Artificial Intelligence solutions (AI) can help.

Customer Experience 114

Customer Experience Self Service Social Media How To 114

Currency Alliance

NOVEMBER 14, 2019

The overarching loyalty trend of 2020 will continue to be brands getting to grips with digital transformation. If that sounds like loyalty is late to the party, that’s not necessarily a bad thing. 2020, however, seems likely to be the year in which stars align for a more profitable, productive and open future for loyalty.

Loyalty 40

Loyalty Trends Loyalty Programs Hotels 40

Currency Alliance

JANUARY 22, 2020

The top loyalty jobs are tough. Every CEO waxes lyrical about the importance of loyalty. And yet, many loyalty programs are run like barnacles on the side of a business: battling for budget, rather than being nurtured as the core way to engage customers via every channel and touchpoint.

Loyalty 40

Loyalty Brands Loyalty Programs Rewards Programs 40

SurveySparrow

AUGUST 14, 2023

Bad customer experiences can have far-reaching consequences, impacting customer loyalty, brand reputation, and ultimately your bottom line. Consistency Good CX ensures that customers have a consistent experience across all touchpoints and channels. Communication In good CX, customers receive prompt and clear responses from the brand.

Omni-Channel 52

Omni-Channel Examples Customer Experience Self Service 52

Currency Alliance

OCTOBER 27, 2017

We have seen tremendous change across many industries during the past 40-50 years, and these changes can help predict the next evolution in the loyalty sector. Unfortunately, the customer loyalty sector has not kept pace. Most loyalty programs still retain largely the same design as 20 years ago.

Loyalty 45

Loyalty Customer Engagement Engagement Loyalty Programs 45

Interactions

SEPTEMBER 8, 2023

Getting stuck in a loop or being misunderstood by an automated customer care system brings out the worst in humanity. This infrastructure powers all communication channels and drives 97% intent recognition accuracy – a notable result compared to competitors who use “bolt-on” third-party AI services that don’t deliver the same accuracy.

Interaction 62

Interaction Self Service Customer Service Contact Center 62

BirdEye

OCTOBER 27, 2023

Customer acquisition metrics 7 popular customer acquisition channels for businesses Case study: Customer acquisition strategy example of Complete Care FAQs about customer acquisition Boost customer acquisition rates with Birdeye What is customer acquisition? For example, you may choose content to attract leads on your social media channels.

Strategy 59

Strategy Social Media Multi-Channel Advertising 59

Talkdesk

MARCH 24, 2021

With insurtech getting a head start and Amazon-like experiences setting policyholder expectations and brand loyalty, customer service can make or break carriers and brokers. . Agents frequently report complex administrative processes and systems, hindering their ability to provide quick and effective policyholder service. .

Insurance 53

Insurance Tips Contact Center Multi-Channel 53

Circular Edge

DECEMBER 13, 2022

As your company grows, data may be trapped in legacy systems accessible only by authorized employees, to ensure its security. Analytics systems help confirm the known and uncover what was not known, with multidimensional reporting that drills through current and historical transaction detail. Who benefits?

Data 52

Data Competitive Advantage Multi-Channel Analytics 52

Magellan Solutions

JULY 12, 2021

Integration – Making an eCommerce website work with an ERP or other third-party systems can often cost thousands. A PIM system is essential for business ventures in this modern age. With a PIM system, all product data can be securely recorded on one platform, making it highly effective.

Ecommerce 52

Ecommerce e-support Call Center Multi-Channel 52

TechSee

FEBRUARY 12, 2018

Verto Analytics offers market research and cross-platform measurement services that give brands, publishers, and researchers a multi-dimensional view of the digital consumer. Braze (formerly Appboy) is a lifecycle engagement platform that delivers personalized messaging experiences that span across channels, platforms, and devices.

Trends 84

Trends Customer Service Multi-Channel Self Service 84

TechSee

FEBRUARY 12, 2018

Verto Analytics offers market research and cross-platform measurement services that give brands, publishers, and researchers a multi-dimensional view of the digital consumer. Braze (formerly Appboy) is a lifecycle engagement platform that delivers personalized messaging experiences that span across channels, platforms, and devices.

Trends 84

Trends Customer Service Multi-Channel Self Service 84

OpinionLab

MARCH 12, 2015

A guest blog post by Bill Bruno, CEO of Stratigent , a market leader in multi-channel analytics. A/B or Multi-Variate testing (MVT) segmentation. As I mentioned earlier, you have a unique opportunity to respond right away to the feedback someone is leaving you on your digital channel. Immediate Action. Personalization.

Voice of Customer 68

Voice of Customer Multi-Channel Feedback Hotels 68

Pointillist

MAY 23, 2018

Journey discovery is the best approach to reveal the numerous paths your customers actually take, as they engage with your company across channels and over time. This data helps you to visualize specific behaviors like drop-offs, skipped steps, repeat steps, duration, pain points, and channel switches. Journey Orchestration.

Customer Journeys 90

Customer Journeys Analytics How To Touchpoint 90

BirdEye

APRIL 7, 2023

If that is the case for your business, make sure to use a tool that can measure multi-touchpoint revenue attribution. Work with the team to understand how a lead moves through the system to include all the steps in your process and get an accurate estimate. Cost per lead Cost per lead is an important marketing KPI to monitor in 2023.

Marketing 52

Marketing Social Media Return on Investment Touchpoint 52

ProProfs Chat

DECEMBER 17, 2021

Whereas embedding an in-app feedback system reveals your notion of being responsible and caring. Hence, having an in-app feedback system could make the difference between whether your existing app users will switch to other brands or not. So, a good feedback system will let you know the bugs and issues in your software.

Tools 52

Tools Feedback Roadmap Survey 52