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Building a Better Loyalty Program (and the Reward for Getting It Right)

BlueOcean

loyalty programs on average. If, for example, you’re a member of Nordstrom’s loyalty program, Nordy Club, you’re among a group of customers who are likely to spend three to five times more than non-members, and are consequently driving two-thirds of Nordstrom’s sales. The Downlow on Loyalty: Reciprocity is Key.

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Customer Experience in Retail Guide: Explanations, Strategies, & the Future of CX

Lumoa

We’ll cover its importance, provide strategies for improving it, and look at what the future holds for customer experience in retail. There are now multiple touchpoints for your customers–websites, apps, and newsletters in addition to your physical space (and they may never even set foot in your store!). Let’s get started.

Retail 236
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Loyalty programs: should you issue your own points or miles?

Currency Alliance

Many people assume that operating a loyalty program necessarily implies issuing your own loyalty points or miles. Points and miles are a dominant and popular form of loyalty value. The golden benchmark is about $25 USD per year in loyalty value. This actually is not true.

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5 Simple Steps Retailers Can Take to Build Stronger Relationships with Customers

InMoment XI

Once you’ve fine-tuned your brand experience and product pricing, you can begin to promote customer loyalty through marketing campaigns. As you plan your marketing strategy, prioritize brand voice and consistency across all of your channels (e.g. Step #5: Loyalty Programs.

Retail 493
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Retail Customer Experience: Strategies for Keeping Shoppers Engaged and Loyal

Retently

It’s an environment where shoppers feel understood and valued at every touchpoint. Now, let’s cut to the chaise to uncover practical strategies that create such engaging retail experiences that foster loyalty and repeat business. What sets an exceptional retail customer experience apart? Why does this matter so much?

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Pay with points: unlocking loyalty program value

Currency Alliance

Pay with points is trending upward in loyalty marketing for three main reasons. Over the past 3-4 years, brands with loyalty programs have been more focused on offering members new ways to redeem points and obtain interesting rewards.

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4 Loyalty Program Types – Which One Is Right for You?

Oracle

If a one-size-fits-all formula of a successful marketing strategy existed, then a loyalty program would be one of the most important variables in it. Customers want to feel special, and loyalty programs give them the sought-after sense of exclusive treatment and engagement. Common types of loyalty programs.