Currency Alliance

OCTOBER 12, 2021

Loyalty partnerships with complementary brands are the best way to create additional value, for customers and for your business. Depending on the maturity of your loyalty program, you may already have some program partners, or be a partner in somebody else’s program. I’m a case in point.

Loyalty 59

Loyalty Loyalty Programs Airlines Travel 59

PK

JULY 15, 2019

We’re excited to announce today that Lenati, the strategy and design division of ProKarma, has been named a leader by Forrester Research Inc. in The Forrester Wave : Loyalty Service Providers, Q3 2019 report. 2 Loyalty = Outcome; Member Experience > “Loyalty Program”.

Loyalty 45

Loyalty Loyalty Programs Roadmap Rewards Programs 45

Currency Alliance

JUNE 11, 2017

Loyalty program announcements so far this year indicate a major sea change. To get customers re-engaged, brands are making it easier to participate in their loyalty programs and are offering enhanced ways to redeem – so customers can make use of even small amounts of points/miles.

Loyalty 52

Loyalty Loyalty Programs Multi-Channel Rewards Programs 52

SurveySensum

JULY 19, 2023

Create Engaging Reward Programs Leverage the Power of Virtual Reality (VR) Surprise Them With Pop-up Shops Be Socially Responsible Surprise and Delight! Create Engaging Reward Programs Starbucks has successfully implemented gamification in its retail experience through its Starbucks Rewards program.

Retail 40

Retail Examples Customer Experience Social Media 40

SurveySensum

JANUARY 29, 2024

Sprinkle Some Loyalty Love: Rewards and Perks We’re all a sucker for that “next one’s on us” punch card from your favorite coffee spot, right? That’s exactly the vibe to channel with a kickin’ loyalty program. It’s like telling your customers, “Stick with me, kid. We’re going places.”

Sales 52

Sales Customer Experience Social Media Tips 52

Currency Alliance

JANUARY 22, 2020

And yet, many loyalty programs are run like barnacles on the side of a business: battling for budget, rather than being nurtured as the core way to engage customers via every channel and touchpoint. Rewards programs have not, historically, earned consistent loyalty across all customer segments.

Loyalty 40

Loyalty Brands Loyalty Programs Rewards Programs 40

delighted

JUNE 1, 2022

Using the CLV formula correctly can help you develop strategies to get new customers and improve your average customer value. This figure can also show you which products and services are responsible for the most revenue, which can help you improve your customer retention strategy. Start a rewards program.

Net Promoter Score 70

Net Promoter Score Customer Retention Self Service Loyalty 70

Currency Alliance

JUNE 16, 2020

While travel and retail brands have made a lot of progress in the last 24 months, the bulk of innovation has come from other consumer sectors – including media businesses, entertainment, and telecoms providers, which in recent years appeared to regard loyalty as a lost cause. Hybrid points programs. A disloyal generation?

Loyalty 52

Loyalty Innovation Travel Loyalty Programs 52

Currency Alliance

JUNE 11, 2019

A 2018 Collinson study reported that 66% of financial services professionals say their bank “does not understand why customers are loyal or have a strategy to strengthen customer relationships”[i]. Indeed, banks are mostly not pursuing this strategy. Actually, they do. For starters, it isn’t financially sustainable.

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

SmartKarrot

NOVEMBER 2, 2020

The existing customer retention strategies may not work best in these testing times. Business owners like Reuben Yonatan, Paige Arnof-Fenn, Jayson DeMers, and 70+ others have shared their working, tried-and-tested strategies to retain customers during the pandemic. On customer retention strategies, his response was as follows.

Customer Retention 21

Customer Retention Strategy e-support Social Media 21

Currency Alliance

FEBRUARY 26, 2019

Having benchmarked and talked to hundreds of loyalty programs in the past few months, what we think program leaders ought to be doing during the next 3-6 months is preparing a plan to realign their loyalty program design with the broader business strategy and core value propositions.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

ProProfs Chat

MAY 28, 2020

Top 10 Strategies for Building Brand Loyalty That Lasts. Strategy 1: Give a Personal Touch to Every Email Communication. Strategy 2: Connect With Your Customers using ‘Emotional Branding’. Strategy 3: Leverage Social Media for Constant Engagement . Strategy 4: Bring the Focus Back to In-Store Experience.

Loyalty 93

Loyalty Brands Customer Experience Loyalty Programs 93

Currency Alliance

DECEMBER 13, 2018

Escalating competition across sectors – not a purported “death of loyalty” – is making loyalty harder earned. As a result, major loyalty trends for 2019 will see a wave of innovation as established brands trial new ways to retain share of mind. Big brands mimicking strategies pioneered by upstart challengers. in 2017[ii].

Loyalty 45

Loyalty Trends Loyalty Programs Rewards Programs 45

SurveySparrow

MARCH 29, 2023

Each of the stages they cross is referred to as a customer touchpoint and can be used to create a delightful experience for your prospective customers. Having an effective SEO (search engine optimization) strategy plays a huge importance in this stage. are touchpoints in this stage.

Customer Journeys 52

Customer Journeys Ecommerce Touchpoint Social Media 52

ECXO

JANUARY 30, 2024

By understanding these biological and physiological aspects of the brain, businesses can better tailor their strategies to evoke positive emotions in their customers. This can lead to a more engaging and memorable customer experience, fostering loyalty, and encouraging repeat purchases.

Rewards Programs 52

Rewards Programs Loyalty Brands Connections 52

Currency Alliance

JUNE 19, 2019

Independent of individual program achievements, the most important development across the industry has not been in individual technological triumphs, but a hastening structural shift in how brands understand and approach the purpose of their loyalty programs. Collecting data at more touchpoints is very useful.

Loyalty 49

Loyalty Loyalty Programs Gamification Airlines 49

Currency Alliance

NOVEMBER 14, 2019

and a kind of digital ‘goldrush’ without proper strategy. …as Loyalty marketing, however, has been restrained (or, arguably, sheltered) by monolithic tech, and probably a lack of interest, as other, sexier marketing innovations stole center-stage. Brands reward more touchpoints to grow emotional loyalty.

Loyalty 40

Loyalty Trends Loyalty Programs Hotels 40

Currency Alliance

OCTOBER 29, 2019

The following quote baffles my mind: According to IRI Worldwide, 74% of consumers globally choose a store based on its effective loyalty programme.[i]. If 74% of consumers choose a store based on their loyalty program, then why do few loyalty programs have more than 25% of their customers participating?

Loyalty 40

Loyalty Loyalty Programs How To Hotels 40

Currency Alliance

MARCH 21, 2019

The sea-change in marketing technology is evident in the Gartner CMO survey, which tracked spending across all marketing disciplines: …most of which are rooted in martech solutions, younger than loyalty program management technologies, but all united by the common need to share customer data and use it to drive results.

Loyalty 58

Loyalty Banking Loyalty Programs CRM 58