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What a Customer Touchpoint Is (and Why Customer Experience Leaders Should Care)

Experience Investigators by 360Connext

Touchpoints’ have been a hot topic for marketing, sales, and customer experience teams for decades. Each customer touchpoint is an opportunity to reinforce your brand value and engage customers in meaningful ways. But, what exactly is a touchpoint? What is a Touchpoint? Channels are Not Touchpoints.

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What a Customer Touchpoint Is (and Why Customer Experience Leaders Should Care)

Experience Investigators by 360Connext

Touchpoints’ have been a hot topic for marketing, sales, and customer experience teams for decades. Each customer touchpoint is an opportunity to reinforce your brand value and engage customers in meaningful ways. But, what exactly is a touchpoint? What is a Touchpoint? Channels are Not Touchpoints.

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Three CX Strategy Webinars to Ramp Up Your Program

InMoment XI

It’s fair to say that we all learned a few crucial lessons within the past year(s) about the shift in customer expectations and needs—and we’ve strived to put our learnings into a few CX strategy webinars. Goldilocks and the CX Paradigm: Too Little, Too Much, Just Right.

Strategy 493
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How to Upgrade to an Advanced Customer Experience Strategy

Lumoa

It is no wonder, then, that businesses have started paying much closer attention to their customer experience (CX) strategy. A multi-dimensional CX strategy can be much more beneficial for your brand than one-dimensional customer service. Reviewing your existing CX strategy is a good place to start.

Strategy 208
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The Verint Experience Index: Retail

Access the full report today.

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Revolutionizing Customer Experience: Crafting an Effective Customer Experience Strategy

InMoment XI

In the modern digital world, it’s by creating a seamless customer experience strategy. A well-designed CX strategy can be the main aspect that helps you attract and retain your customer base, so you don’t want to leave anything up to change. You need to understand the most important touchpoints and interactions.

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5 Customer Journey Touchpoints to Measure

Lumoa

In reality, there are several customer touchpoints along the customer journey where you can (and should!) Different surveys help you measure the experience appropriately at all customer journey touchpoints, and there is no one-size-fits-all. Each of these customer touchpoints are important for the company to get right.

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Your Expert Guide to CX Orchestration & Enhancing Customer Journeys

Speaker: Keith Kmett, Principal CX Advisor at Medallia

This includes the key concepts, strategies, and best practices involved in CX orchestration. You will gain insights into how to use journey maps to identify pain points, opportunities, and touchpoints where orchestration can make the most impact. 📈 Don't miss out on this exclusive event! Register today to save your seat!

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Optimizing Your Customer Journey In 2022

Customer interactions across multiple touchpoints mean it can be tricky to isolate a specific part that’s going to deliver the best results for you - and your customers. Time to take a customer first approach & start looking at strategies you can implement to optimize your customer journey. Don’t be left behind.

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How woom bikes Takes an Employee-First Approach to Grow Its Customer Base

That strategy is precisely what woom bikes, a children's bike company, employs. Understands the voice of the customer across every touchpoint. By gathering their feedback, companies can capture the biggest picture of employee and customer needs. Leverages CX insights to drive growth and guide new product development.

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The SaaS Guide to Customer Engagement, Retention, and Advocacy

16 static touchpoints and ongoing campaigns to use in your customer journey to drive customer success and satisfaction. Tips on finding technology to scale your customer engagement and advocacy strategy. The eBook will walk you through: The three-part framework for creating meaningful customer relationships that last.