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The Science of Habits and Creating a Successful Loyalty Program

PK

There are many theories as to why some loyalty programs succeed while others either fail or exist on autopilot without generating ongoing customer engagement. The science behind habitual consumer behavior offers insights that loyalty marketers should leverage when designing and implementing loyalty programs.

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Where Is Gamification Going? Some ‘New Rules’; Or, Stated Another Way….

Beyond Philosophy

Several years ago, one executive of a game design firm defined gamification as “a loyalty program on steroids, functional software that looks and plays like a game and a real world activity with feedback and challenges.” This example is consistent with some overall gamification trends.

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Top 5 Customer Service & CX Articles for Week of February 19, 2024

ShepHyken

My Comment: Lately, I seem to be attracted to articles on loyalty programs. Perhaps that’s why you’ll find at least two articles about loyalty in this week’s roundup. Our CX research finds that 76% of customers are more likely to return to a company with a rewards or loyalty program. Seriously, there are good tips.

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9 Strategies to Improve Customer Retention Rate in 2023

SurveySensum

In contrast, Company B chose to focus on retaining its existing customer base by introducing loyalty programs. A good CRR varies across industries but generally falls between 35%-84%. But it totally depends on your industry score. For instance, if your industry score is 68% and your score is 65% then you’re doing superb.

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Euro 2024: 5 Tips for A 5-Star Marketing Plan 

Optimove

Use Euro loyalty programs and gamification: Establish special loyalty programs and gamified campaigns specifically designed for the mega-event. Introduce incentives, rewards, or exclusive offers for tournament-related activities, fostering increased participation and loyalty.

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Retail Customer Experience: Strategies for Keeping Shoppers Engaged and Loyal

Retently

This is rooted in the advanced capabilities of AI-powered tools with many acknowledging its potential to foster lasting loyalty via improved interactions. Let’s explore how AI is stirring up interest across the retail industry. By offering a variety of incentives, these programs encourage customers to deepen their engagement.

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10 Customer Engagement Ideas to Boost Your Business

CSM Magazine

Imagine a scenario where a coffee shop actively engages with its customers through personalized loyalty programs, social media interactions, and timely promotions. Create a Loyalty Program Creating a loyalty program is a great way to reward your most loyal customers for their continued support of your business.