Currency Alliance

MARCH 28, 2023

The term ‘pay with points’ implies that a customer can burn loyalty points or miles at a point of sale as the method of payment. Pay with points is trending upward in loyalty marketing for three main reasons. In the first section, I will set out why pay with points is a valuable marketing tactic for businesses.

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Airlines 52

Currency Alliance

OCTOBER 12, 2021

Loyalty partnerships with complementary brands are the best way to create additional value, for customers and for your business. Depending on the maturity of your loyalty program, you may already have some program partners, or be a partner in somebody else’s program. How loyalty partners co-create value.

Loyalty 59

Loyalty Loyalty Programs Airlines Travel 59

Currency Alliance

JANUARY 18, 2021

It’s time for hotel operators to re-evaluate how well their ace in the hole – their loyalty program – is enabling every function of their business to deliver more value. Here are three predictions of how loyalty programs must evolve in hospitality. The hotel is a dispensary of experiences. A bed is not just a bed.

Hospitality 52

Hospitality Loyalty Industry Hotels 52

C3Centricity

FEBRUARY 20, 2018

A recent post by John Ollila on Loyalty Lobby about customer journey maps and touchpoints in the leisure industry prompted me to share with you, an experience I had recently with the Hilton Group. After all, why pay a booking site when I know the hotel I want to stay in, right? On this occasion I was proven seriously wrong!

Customer Journeys 195

Customer Journeys Hotels Touchpoint CRM 195

Steve DiGioia

OCTOBER 8, 2018

It’s not the ROI, the seamless journey between touchpoints, or even the capacity to personalize the product or service we offer. I was standing outside our hotel restaurant one evening and noticed a middle-aged couple walking out of the restaurant. Many service providers have lost sight of what really matters. Case in point….

Hospitality 222

Hospitality Hotels ROI Touchpoint 222

InMoment XI

MARCH 27, 2024

A well-crafted automotive reputation management strategy is essential for any auto brand looking to build trust, foster customer loyalty, and thrive in a competitive market environment. Positive perceptions lead to increased sales and customer loyalty, while negative perceptions can harm sales and brand value.

Automotive 260

Automotive Management Social Media Feedback 260

C3Centricity

MAY 20, 2019

It is true that without satisfaction, customers will not return to a hotel or restaurant. Brands that have a high following and loyalty have found a way to consistently engage their fans and keep them coming back. The Rosewood Mayakoba resort, already mentioned above, is one good example of this; the Art Series Hotels are another.

Industry 218

Industry Strategy Hospitality Hotels 218

Bill Quiseng

JUNE 14, 2023

Once every week throughout June, I offer each one of the Three Principles to Build Customer Loyalty. To earn customer loyalty, Be the Customer and Create Their Experience. In order to earn customer loyalty, you need to create an experience for each customer. For hotels, offer bottled water at arrival or departure.

Hotels 109

Hotels Loyalty Wait Times Touchpoint 109

GetFeedback

JANUARY 19, 2020

To prepare for a recent business trip, I booked a roundtrip flight, hotel, and rental car. For example, a few hours after checking into my hotel, I got an email with this message. If I just wanted to give feedback to Expedia or the hotel, I’d probably drop out at this point. . This is the right time to use NPS. .

Customer Journeys 365

Customer Journeys Touchpoint Survey Measurement 365

SurveySparrow

DECEMBER 24, 2023

Businesses often rely on specialized survey metrics when gauging customer satisfaction and loyalty. Here are some customer experience surveys you can send out: Restaurant survey Hotel Guest Satisfaction Survey 2. Customer journey surveys can incorporate NPS, CSAT, and CES at various touchpoints to assess the overall experience.

Examples 52

Examples Survey Customer Experience Net Promoter Score 52

Experience Investigators by 360Connext

NOVEMBER 12, 2014

A gentleman who travels extensively and is a top-tier member of a hotel loyalty program was telling me he just wished they’d ask him a few questions. He is often greeted in his hotel room with a bottle of wine and chocolates. A great experience, but for whom? He’s diabetic and doesn’t drink or eat sugar.

Brands 259

Brands Hotels Consulting Loyalty Programs 259

ShepHyken

JANUARY 2, 2023

Customer Loyalty Is Your Holy Grail for Success. Entrepreneur) Customer loyalty is an essential source of revenue for any business. Use these four tips to create a customer loyalty program that will give you the highest return on your investment. My Comment: How do we create customer loyalty? by Matt Bertram.

Customer Service 64

Customer Service Loyalty Programs e-support Loyalty 64

InMoment XI

JANUARY 17, 2024

Guest experience refers to the overall impression and satisfaction that a guest has during their interactions with a hospitality brand or establishment, such as hotels, restaurants, resorts, and attractions. A memorable and positive guest experience drives customer satisfaction and fosters customer loyalty. What is Guest Experience?

Guest Experience 260

Guest Experience Trends Hospitality Customer Journeys 260

GetFeedback

DECEMBER 2, 2019

Focusing on your customers will result in increased loyalty, more positive word-of-mouth referrals, and higher spend from your best customers. Understanding this important segment of customers means creating experiences that continue to earn their loyalty and, in return, their money. First things first.

ROI 195

ROI Customer Satisfaction How To Effort Score 195

SurveySparrow

JUNE 28, 2023

Understanding what customer experience optimization entails and implementing effective strategies can significantly impact customer satisfaction, loyalty, and ultimately, business growth. It encompasses every touchpoint, from the first point of contact to post-purchase support.

Customer Experience 52

Customer Experience Customer Journeys Net Promoter Score Customer Centricity 52

Currency Alliance

JUNE 16, 2020

For most of the last decade, loyalty marketing seemed to be on autopilot for many brands – but the tide is turning. Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. Brilliantly, Voxi has spun this very feature into a loyalty driver.

Loyalty 52

Loyalty Innovation Travel Loyalty Programs 52

Currency Alliance

JUNE 11, 2017

Loyalty program announcements so far this year indicate a major sea change. To get customers re-engaged, brands are making it easier to participate in their loyalty programs and are offering enhanced ways to redeem – so customers can make use of even small amounts of points/miles.

Loyalty 52

Loyalty Loyalty Programs Multi-Channel Rewards Programs 52

Currency Alliance

JUNE 11, 2019

“Extra” was a 4% interest rate which earned the average working family £100-200 a year – the kind of value you can earn from a supermarket loyalty card. In legacy banking loyalty models, these customers are instead prone to disloyalty in exchange for tiny rewards, and likely to be of very poor lifetime value (LTV) to your business.

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

SurveySparrow

JUNE 21, 2023

Hence, each time you interact with a consumer, you have the chance to establish a long-lasting bond with them and win their loyalty. Example: A hotel chain identified recurring complaints about slow check-in processes. Hence, each touchpoint contributes to customer loyalty and the likelihood of future engagement.

Customer Experience 52

Customer Experience e-support Touchpoint Loyalty 52

Kustomer

AUGUST 28, 2023

In the digital age, customer service has evolved from a mere necessity to a powerful tool that can shape a brand’s reputation and customer loyalty. Every now and then, some extraordinary customer service interactions capture the hearts of people online, sparking a chain reaction of shares, likes, and retweets.

Customer Service 52

Customer Service Airlines Hotels CRM 52

Currency Alliance

DECEMBER 18, 2017

There are of course many trends taking shape, but we thought we would take a look at what we consider to be the three top loyalty trends for 2018, and the implications of these for both brands and customers. Everyone knows that trust is key in brand loyalty. Top loyalty trends for 2018: No.1

Loyalty 49

Loyalty Trends Brands Loyalty Programs 49

SurveySparrow

JUNE 30, 2023

It involves aligning every touchpoint, from initial awareness to post-purchase support, to ensure a seamless and memorable journey for customers. Customers expect seamless experiences across different channels and touchpoints. Maintaining a consistent brand voice fosters trust and loyalty. #3

Customer Experience Design 52

Customer Experience Design Customer Experience Effort Score Customer Journeys 52

SurveySensum

JULY 3, 2019

Especially, for restaurants, it’s become pivotal to get more guests and earn customers loyalty. Despite the ongoing efforts hoteliers or restaurant owners have executed over the years, hotels or restaurants are still failing to deliver consistency in listening to guests. Experience is the influencer in the hospitality industry.

Guest Experience 74

Guest Experience Net Promoter Score Management Hotels 74

Qualtrics

FEBRUARY 16, 2021

In the case of a hotel for example, guests are involved from the booking stage, right through to check out, before (hopefully) re-booking for next time. Businesses that have designed new experiences for customers inside of the current trends have a better chance at adapting to customer need and increasing customer loyalty in the long-run.

Guest Experience 49

Guest Experience Trends Tips Hotels 49

InMoment XI

APRIL 3, 2024

But where customer experience takes every interaction into account, the digital experience focuses more specifically on those interactions that occur with digital touchpoints. In other words, these touchpoints include a broad range of interactions and are constantly growing to encompass an ever-greater portion of the customer journey.

Customer Expectations 260

Customer Expectations Meeting Customer Experience Touchpoint 260

NetBase

MAY 23, 2019

Hertz is one brand we’ve seen taking this idea of maximizing customer touchpoints to heart – with great success. You can’t hit the touchpoints mentioned above – or achieve any brand goals – without a thorough understanding of your services. You Must Understand Your Service Inside and Out. Why the inconsistency?

Travel 56

Travel Customer Care Hotels Touchpoint 56

Beyond Philosophy

APRIL 26, 2017

Every customer’s journey has emotional touchpoints that influence the customer’s emotions, for better or worse. When companies create positive emotions, value and long-term loyalty increase. Hotels Keep on Charging! But negative emotions destroy value. Outrageous! 5 Things You Can’t Forget About CX During the Vacation Season.

Technology 113

Technology Case Study Hotels Consulting 113

ProProfs Chat

JANUARY 18, 2022

The rating scale can help you quantify subjective sentiments such as satisfaction , experience, perception , loyalty, etc. This data can prove to be quite helpful for marketing experts who wish to understand customer interactions, touchpoints, and product developers who wish to decode product usage patterns. Monitor Brand Loyalty.

Examples 95

Examples Net Promoter Score NPS Survey 95

Hallmark Business Connections

NOVEMBER 16, 2020

With just a few tweaks of your customer experience processes, you can make a difference in people’s lives while simultaneously building brand reputation and loyalty. They’re a way to help your team members figure out how to become part of the customer journey and individualize every customer service touchpoint. Not at all.

Tools 62

Tools Company Customer Experience Banking 62

ENGAGE.cx

OCTOBER 13, 2016

It starts with you jumping online to check out the availability with your favorite hotel company at your targeted destination. The staff greets you by name, assures you your corner room is ready, and offers to make you VIP reservations at the hotel restaurant, complete with two complimentary drink vouchers. Sound too good to be true?

Engagement 40

Engagement Guest Experience Hotels Hospitality 40

transcosmos Information Systems

AUGUST 17, 2017

A true omni-channel experience means seamless and consistent integration of multiple devices and touchpoints such as your brick-and-mortar store, website, e-commerce page, social media accounts, telephone, email, and other communication channels. You can collect information at every touchpoint and create a 360-degree view of this user.

Omni-Channel 75

Omni-Channel Engagement Customer Experience Social Media 75

Currency Alliance

DECEMBER 19, 2022

It has the potential to address a lot of business challenges, and enable many forms of elusive innovation in loyalty marketing. The biggest opportunities for loyalty programs relate to operating more efficiently to reduce cost, and improving personalization. Using AI to improve profitability of pricing and promotions.

Loyalty 52

Loyalty Marketing Airlines Loyalty Programs 52

Experience Investigators by 360Connext

FEBRUARY 12, 2015

I plug in my flight, hotel and other trip information, and TripIt helps me by sending me reminders and alerting me to issues. Schedule a Touchpoint Discovery Workshop or let our Customer Experience Investigation™ team micromap the journey. Off the top of my head, here are just a few SaaS products I use on a regular basis. Let us know!

Customer Journeys 110

Customer Journeys Software Consulting Hotels 110

Currency Alliance

DECEMBER 4, 2023

Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. This year, a continuing key theme in loyalty will be the ability to drive even greater customer value at lower direct cost.

Loyalty 59

Loyalty Trends Data Marketing 59

Call Experts

JULY 27, 2023

In fact, 97% of customers report that customer service is a significant factor in their choice of loyalty and brand advocacy. With the growing popularity of online shopping, call centers help businesses deliver personalized assistance, enhance the customer experience, and foster customer loyalty, according to HubSpot.

Call Center 52

Call Center Customer Service e-support Contact Center 52

Currency Alliance

NOVEMBER 16, 2021

Flexibility around loyalty redemptions is crucial to creating meaningful value for every customer. This is really important, because the lifetime value of a customer that reaches a reward soon after joining a loyalty program, or if one sees they are making good progress towards something aspirational, is typically dozens of times higher.

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52

Currency Alliance

NOVEMBER 16, 2021

Flexibility around loyalty redemptions is crucial to creating meaningful value for every customer. This is really important, because the lifetime value of a customer that reaches a reward soon after joining a loyalty program, or if one sees they are making good progress towards something aspirational, is typically dozens of times higher.

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52