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Brand Management: What’s Customer Experience Got to Do with it?

ImprintCX Articles

The lack of processes is usually because of a misconception that brand management is a “marketing” thing and that marketing is considered a profit center, while CX is perceived as a tactical function and treated as a cost center. In fact, brand management and CX are two sides of the same coin.

Brands 52
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Is it Time to Do Away with Market Research Departments?

C3Centricity

A more recent study by BCG and GRBN resulted in an Invest in Insights Handbook to help organisations report on the ROI of the insights function. They found that those who measure their ROI have found a seat at the decision table, increased budgets, and more control. It also allows the measurement of its ROI.

Marketing 175
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The Agency’s Customer Support Review Management Training Handbook for Clients

Grade.us

The vast majority of review management clients aren't using their secret weapon. Somebody (whether that’s the business owner, the support manager, or operations) needs to bring them into the fold and educate them, set expectations, and provide the tools to earn positive reviews that will boost morale and grow the business.

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How To Measure Product Adoption Using Product Analytics

Gainsight

However, what many product leaders and managers don’t realize is that there’s a set of tools that can both inform and fast-track your product adoption plan: product analytics. Unfortunately, securing better product adoption can seem like an impossible task for product leaders and managers. How the Product Adoption Process Works.

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The 10 Most Important Customer Service Books to Kick Start Your Career

Kayako

In The Nordstrom Way to Customer Service Excellence: The Handbook For Becoming the “Nordstrom” of Your Industry, Robert Spector breaks down all of the ways that Nordstrom sets itself apart, and provides guidance for how to tailor it to your own industry. What is the ROI on having a customer-driven company?

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Are We Doing Employee Onboarding All Wrong?

Michel Falcon Experience

Better yet, say yes or nod your head if you operate a business or manage people and feel that your employees are lost during their first week. 8,000 for a manager earning $40,000/year. Have you set aside their welcome package and employee handbook? I’d imagine that many of you said yes or nodded your head.

Handbook 123
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4 Easy Steps for Building an Internal Knowledge Base

Comm100

Sort, format, and manage your content. Free up internal resources – When your agents don’t know the answer to a problem, they may turn to their colleagues or managers for help. Step 3: Sort, format, and manage your content. Once you have gathered your content, take the time to organize it into manageable sections.