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Is it Time to Do Away with Market Research Departments?

C3Centricity

A more recent study by BCG and GRBN resulted in an Invest in Insights Handbook to help organisations report on the ROI of the insights function. They found that those who measure their ROI have found a seat at the decision table, increased budgets, and more control. Lack of alignment on important metrics.

Marketing 175
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How To Measure Product Adoption Using Product Analytics

Gainsight

However, what many product leaders and managers don’t realize is that there’s a set of tools that can both inform and fast-track your product adoption plan: product analytics. Unfortunately, securing better product adoption can seem like an impossible task for product leaders and managers. How the Product Adoption Process Works.

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4 Easy Steps for Building an Internal Knowledge Base

Comm100

Sort, format, and manage your content. Free up internal resources – When your agents don’t know the answer to a problem, they may turn to their colleagues or managers for help. You can also perform this audit on your external knowledge base using metrics such as total visits and time spent on page. Gather your content.

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An AMA With Ashvin Vaidyanathan And Ruben Rabago

Gainsight

As the authors of The Customer Success Professional’s Handbook , Ashvin and Ruben are two of the world’s foremost experts on the emerging customer success movement, its role in modern business, and best practices in both strategy and tactics. Be it driving better product adoption, managing risk, reaching out to executives, etc.,

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The 10 Most Important Customer Service Books to Kick Start Your Career

Kayako

In The Nordstrom Way to Customer Service Excellence: The Handbook For Becoming the “Nordstrom” of Your Industry, Robert Spector breaks down all of the ways that Nordstrom sets itself apart, and provides guidance for how to tailor it to your own industry. What is the ROI on having a customer-driven company?

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Friday Tracks and Takeaways When Lightning Strikes

Gainsight

Manager, Customer Success at Slack and CEO of Customer Success Network at Slack. How To Hire A Customer Success Manager The Right Way with the amazingly talented Irit Eizips, Chief Customer Officer at CSM Practice. The results are increased engagement, increased productivity, and better solutions.

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Product Led Success: The Professional’s Handbook – An Introduction Blog

Gainsight

If you’re a product manager or leader, it’s up to you to embrace change and dive into the most effective product growth strategy for the era. Read on for an introductory taste of product-led success and a preview of our in-depth guide, “Product-Led Success: The Professional’s Handbook.”. What is product-led success?