Currency Alliance

FEBRUARY 20, 2023

This article on the loyalty rules engine is probably the second-most important article I will ever write on loyalty marketing*. It is the most powerful, yet under appreciated module (or tool) in a loyalty marketing stack of software. This would not require much of a rules engine – since your program has no variation.

Loyalty 52

Loyalty Loyalty Programs Social Media ROI 52

ProProfs Chat

FEBRUARY 13, 2020

But trust me, factors like: Product quality, Awesome support, Marketing reach, Efforts to engage customers, . Efforts to retain customers, help you formulate effective loyalty programs that your customers enjoy being a part of. Customer Loyalty Statistics 2020 You Shouldn’t Miss. Benefits of Improving Customer Loyalty.

Loyalty 109

Loyalty Loyalty Programs Social Media Retail 109

ProProfs Chat

JANUARY 30, 2020

Well, that’s exactly why you need to focus on engaging with your customers regularly. With consistent engagement, you’ll get to figure out: Customer pain points. Impacts of consistent engagement. Customer loyalty. Customer Engagement Statistics 2020 Explained. Successful Customer Engagement.

Customer Engagement 136

Customer Engagement Engagement Social Media Customers 136

C3Centricity

MAY 20, 2019

It is true that without satisfaction, customers will not return to a hotel or restaurant. Whilst I agree with the importance of relationships, I believe that what we should be talking about is engagement. Brands that have a high following and loyalty have found a way to consistently engage their fans and keep them coming back.

Industry 218

Industry Strategy Hospitality Hotels 218

InMoment XI

JANUARY 16, 2024

These agents can engage in text-based or voice-based conversations that provide assistance, answer queries, and guide users through processes. Improved customer satisfaction not only fosters loyalty but can also lead to positive word-of-mouth, attracting new customers to the brand. Will Contact Center AI Replace Call Center Agents?

Contact Center 260

Contact Center Virtual Agent e-support Chatbots 260

BlueOcean

JUNE 26, 2018

With that in mind, we reached out to Paul Jones, an award-winning hotel manager within the Best Western organization. Paul has earned acclaim for his exceptional management skills in the hospitality field – particularly his ability to generate loyalty with both staff and guests. Are they listening? Does it excite them?

Customer Service 353

Customer Service Hospitality Contact Center Hotels 353

Beyond Philosophy

NOVEMBER 2, 2016

Have you ever spent a night at a hotel, on business, and been charged a “resort fee” even though you never had time to take advantage of the pool, the spa or any of the other “amenities?”. hotels are expected to add on $2.55 People complained on social media and even started a change.org petition.

Hotels 60

Hotels Tourism Hospitality Social Media 60

Customer Bliss

OCTOBER 30, 2018

Social media feedback from every type of customer group cites how much the person understood who they were or if they got them. These are increasingly deciding factors for engaging deeper with a company or leaning away from it. After an early run one morning, she got back to her hotel, dying for a cup of coffee.

Case Study 256

Case Study Study Hotels Chief Customer Officer 256

Currency Alliance

OCTOBER 12, 2021

Loyalty partnerships with complementary brands are the best way to create additional value, for customers and for your business. Depending on the maturity of your loyalty program, you may already have some program partners, or be a partner in somebody else’s program. How loyalty partners co-create value.

Loyalty 59

Loyalty Loyalty Programs Airlines Travel 59

Experience Investigators by 360Connext

JANUARY 12, 2015

How can we increase loyalty? You like being loyal to these businesses because they earn your loyalty. They earn your loyalty because of how they make you feel. All loyalty and authentic word-of-mouth marketing results are based on emotion. As an example, I stayed at a hotel monthly in Birmingham, Alabama, for a while.

Loyalty 110

Loyalty Hotels Hospitality Loyalty Programs 110

Alida

JANUARY 29, 2018

That’s why it’s important to keep your cool when concerned customers reach out to your brand, especially in the age of social media, where a misstep can go viral quickly. A study from Applied Marketing Science in collaboration with the social media company highlights the importance of acknowledging negative tweets.

Social Media 133

Social Media Wireless Airlines Loyalty 133

Retently

JUNE 28, 2022

It’s a valuable metric – for most companies and it’s the most valuable metric available for measuring customer loyalty and satisfaction. Ask customers to spread their love on social media. Engage them and provide an instrument to do it. Give them direct links and ask to share their satisfaction on social media.

NPS 148

NPS Net Promoter Score Feedback Case Study 148

LoyaltyPlus

SEPTEMBER 1, 2021

Continued lockdown restrictions are resulting in the closures of many airlines, hotels, restaurants, bed and breakfasts, and the list goes on. More than that, in these times of no-contact, those service providers who have the most engaging (and customer-centric) digital environments will be the ones that benefit most.

Loyalty 52

Loyalty Airlines Hospitality Hotels 52

ShepHyken

FEBRUARY 12, 2024

Why Hyper Personalization Should Be Part of Your Marketing Strategy by Erwin Busselot (Label & Narrow Web) Consumers today are increasingly engaging with brands that deliver tailored services, offers and communications. Jenkins (Social Media Examiner) Want to deliver extraordinary customer care that leads to client retention?

Self Service 66

Self Service Customer Service Social Media Ecommerce 66

NetBase

OCTOBER 12, 2018

You know Social Media Analytics are important – yet 81% of executives surveyed don’t feel their company is using social to its full potential. We talked about 11 social media metrics worth mastering in a recent Adweek webinar. Engagement. Relative Engagement. What topics are being discussed?

Social Media 49

Social Media Analytics Metrics Airlines 49

ijgolding

NOVEMBER 25, 2014

The key driver of customer dissatisfaction with Premier Inn, one of the UKs biggest hotel chains is that fact that their wi-fi is not free – it is for 30 minutes, but that is not good enough. The hotel industry is one that needs to recognise the importance of Wi-Fi as a driver of customer dissatisfaction.

Social Media 212

Social Media Hotels Entertainment Retail 212

BirdEye

DECEMBER 28, 2022

Are you looking for ways to increase your social media followers? If the answer to either question is yes, you should consider running a social media contest. In fact, research shows that contests can be up to three times more effective than regular posts at generating engagement on social media.

Social Media 19

Social Media Video Brands Engagement 19

Experience Investigators by 360Connext

NOVEMBER 12, 2014

A gentleman who travels extensively and is a top-tier member of a hotel loyalty program was telling me he just wished they’d ask him a few questions. He is often greeted in his hotel room with a bottle of wine and chocolates. A great experience, but for whom? He’s diabetic and doesn’t drink or eat sugar.

Brands 259

Brands Hotels Consulting Loyalty Programs 259

Experience Investigators by 360Connext

NOVEMBER 17, 2020

We know that building loyalty requires more positive interactions than negative ones. Customer clicks on the app or social media posts with the #CaptureKindness hashtag during the last two weeks of November will prompt T-Mobile to donate $10 to the organization. So let’s get proactive about how we thank customers.

How To 372

How To Airlines Social Media Tips 372

C3Centricity

FEBRUARY 20, 2018

A recent post by John Ollila on Loyalty Lobby about customer journey maps and touchpoints in the leisure industry prompted me to share with you, an experience I had recently with the Hilton Group. After all, why pay a booking site when I know the hotel I want to stay in, right? On this occasion I was proven seriously wrong!

Customer Journeys 195

Customer Journeys Hotels Touchpoint CRM 195

transcosmos Information Systems

AUGUST 17, 2017

Customer care service can be delivered through social media, mobile apps, messaging platforms, or even SMS. A true omni-channel engagement experience extends beyond your brand’s universe. A true omni-channel engagement experience extends beyond your brand’s universe. It can help you understand your customers.

Omni-Channel 75

Omni-Channel Engagement Customer Experience Social Media 75

NICE inContact

JUNE 27, 2017

With so many high-end hotel and accommodation options vying for customers these days, the guest experience has never been more critical. Great communication and attention to customer journey goes much farther in garnering return guests and brand loyalty. When it comes to competitive industries, few rank higher than hospitality.

Omni-Channel 120

Omni-Channel Contact Center Abandon Rate Guest Experience 120

Experience Investigators by 360Connext

NOVEMBER 22, 2022

We know that building loyalty requires more positive interactions than negative ones. Customer clicks on the app or social media posts with the #CaptureKindness hashtag during the last two weeks of November will prompt T-Mobile to donate $10 to the organization. So let’s get proactive about how we thank customers.

How To 143

How To Airlines Social Media Tips 143

Kustomer

JUNE 1, 2023

If a customer reaches out to engage in a support conversation, you should know what issues they’ve had previously by leveraging the right helpdesk and CX solution. Personalized communication: A hotel chain can use customer data such as communication preferences and previous stay history to personalize communication with customers.

Data 78

Data Customer Service CRM Customer Service Strategies 78

Experience Investigators by 360Connext

APRIL 23, 2015

It organizes all your travel information in one place, so when I land in a strange airport, I can check the app on my phone to remember which hotel I booked and not rely on my memory. Amy shared how they rely a lot on social media , where travelers tweet or post about both the good (it saved me!) and the not so good.

Social Media 110

Social Media Travel Rewards Programs Innovation 110

LoyaltyPlus

NOVEMBER 9, 2018

Loyalty programmes or rewards programmes are a major revenue generator in the hospitality industry and keeping operators front of mind, seeing as it is offered to customers who regularly support a company. Social media is a powerful and accessible tool to spread the word about the benefits of loyalty programmes.

Hospitality 40

Hospitality Loyalty Industry Airlines 40

InMoment XI

JANUARY 17, 2024

Guest experience refers to the overall impression and satisfaction that a guest has during their interactions with a hospitality brand or establishment, such as hotels, restaurants, resorts, and attractions. A memorable and positive guest experience drives customer satisfaction and fosters customer loyalty. What is Guest Experience?

Guest Experience 260

Guest Experience Trends Hospitality Customer Journeys 260

Currency Alliance

MAY 21, 2017

You get to the front of the queue in your local store and the assistant asks for your loyalty card. Hotel group cards. Most consumers belong to many customer loyalty programs, but are not active in a lot of them. So they lose interest in participating, and most of those loyalty cards end up in a drawer rather than the wallet.

Loyalty Programs 40

Loyalty Programs Loyalty Airlines Hotels 40

SurveySparrow

OCTOBER 13, 2023

For instance, SurveySparrow lets you not only create engaging surveys and collect data but also analyze and act upon the rich insights you gather from the process. Data Collection Sources of Information: Feedback loops begin by collecting data from various sources like customer surveys, social media interactions, or product reviews.

Feedback 52

Feedback Examples Social Media e-support 52

BirdEye

NOVEMBER 8, 2023

FAQs on eCommerce review sites Unlock your business potential by listing on these eCommerce review sites To truly elevate your brand experience, you must be listed and engage regularly on these third-party review sites. Authentic reviews for a hotel business help them build credibility, and customers will likely book that place.

Ecommerce 57

Ecommerce Travel Hotels Social Media 57

Currency Alliance

NOVEMBER 21, 2016

You get to the front of the queue in your local store and the assistant asks for your loyalty card. Hotel group cards. Most consumers belong to many customer loyalty programs, but are not active in a lot of them. So they lose interest in participating, and most of those loyalty cards end up in a drawer rather than the wallet.

Loyalty Programs 40

Loyalty Programs Loyalty Airlines Hotels 40

Experience Investigators by 360Connext

SEPTEMBER 11, 2014

Sometimes it’s something small – like the fleeting thought of being a loyal customer and never hearing “thanks” – and sometimes it’s big, like spending the better part of the morning on the phone disputing a hotel charge for 2 rooms when I was only occupying one of them.

Company 231

Company Hotels Social Media Innovation 231

Experience Investigators by 360Connext

MARCH 26, 2015

I’ve joked about how so many hotel “gyms” have at least one broken treadmill. The last several hotels have had working equipment! I’m grateful most hotels have abandoned the idea of the compact-yet-completely-useless hairdryer that pops out of the wall. No more broken treadmills! How lovely.

Travel 110

Travel Hotels Guest Experience Airlines 110

TechSee

OCTOBER 23, 2018

Thanks for calling our Hotel. I see you are a Loyalty member since 2007, and have stayed at our property in London every year around this time. If so, I see you have 345 Loyalty points available to use towards your stay. How may I help you? Vs. Good morning, Laura. Are you calling to make another reservation?

Tools 157

Tools Customer Service Chatbots How To 157

ReviewTrackers

MAY 15, 2017

Across all segments of the hotel and hospitality industry, online reputation has become one of the most powerful drivers of revenue and growth. This is where hotel reputation management comes in. Hotel Reputation Management Today. Social Media Link ). Hotel Reputation Management: Best Practices and Tactics.

Hotels 20

Hotels Management Net Promoter Score Social Media 20

ReviewTrackers

JUNE 27, 2019

By taking the time to listen to, acknowledge, and respond to guest and customer feedback — particularly those posted on websites like TripAdvisor , Yelp, Google, and Facebook, among others — organizations can strengthen their brand reputation, improve social media performance, and boost financial outcomes.

Management 85

Management Hospitality Hotels Net Promoter Score 85

Retently

AUGUST 15, 2018

Top-notch customer service starts with excellent employee satisfaction and engagement. In short, DiJulius left a Ritz-Carlton hotel in a rush, leaving his laptop charger behind. In short, DiJulius left a Ritz-Carlton hotel in a rush, leaving his laptop charger behind. And employee engagement is critical to guest engagement.”

Examples 106

Examples Customer Service Social Media Exceptional Customer Service 106