article thumbnail

How to Turn Social Media Customer Service into a Marketing Strategy

ShepHyken

Earlier this month I attended Social Media Marketing World , the largest conference on social media marketing in the world. Over the last few years, customer service has shifted from traditional phone support toward social media channels like Twitter, Facebook, Instagram, and others. Social Proof.

article thumbnail

How To Disappoint Customers on Social Media: A Cautionary Twitter Tale

PeopleMetrics

I had read an interesting article on Barclays Kenya ''s refocused customer experience efforts. So naturally, I pulled up Twitter and fired off a tweet at the bank, curious to know what their customer experience efforts were behind the scenes. Establish Separate Social Media Accounts. His tweet fell through the cracks.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Social Media Is Top News Source In Most European Countries

NetBase

Social media reporting isn’t all it’s cracked up to be – and we’re not talking about marketing metrics you’re gathering to share with the C-suite, but “news” as it exists in the age of social media. Social Trend Tracking Opportunities Your Brand Missed Last Week. It Mostly Makes Us Miserable.

article thumbnail

Understanding Negative NPS Score: Causes, Impact and Solutions

Lumoa

When it comes to gauging customer sentiment and loyalty, few metrics enjoy such widespread acclaim as the Net Promoter Score (NPS). According to CustomerGauge’s 2022 report , NPS sports an impressive 41% trust rating among B2B businesses – higher than any other rating system of its kind!

NPS 208
article thumbnail

How to Use WhatsApp for Customer Retention

Kustomer

It’s more and more crucial to reach customers where they are , and it’s clear that they’re on WhatsApp often, which makes it well worth the effort of integrating the advanced WhatsApp API into your current CRM to manage customer relationships and improve retention. What Is WhatsApp? Data cross referencing. Either way, it’s a big win.

article thumbnail

The Retail App Marketer’s Guide to Winning the World Cup 2022

Optimove

If you’ve been here before, you know only too well that when the world’s biggest sporting event takes place, the passion, excitement, and undeniable frenzy that accompanies it presents unparalleled opportunities to tap into the magic of the moment and reap the rewards that at any other time would be a distant dream. If you’re a first-timer?

Retail 52
article thumbnail

Your CX Playbook for Financial Services

Kustomer

CX involves both direct interactions initiated by the customer, and also indirect interactions the customer has with the organization: for example, when a customer sees a wealth management company’s advertisement on a billboard or follows a bank on social media. It’s important to remember that CX is a team sport.