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Voice of Customer Examples to Inspire Your CX Strategy

InMoment XI

If your brand isn’t capturing customer feedback, unfortunately it won’t know how to improve—this is where the voice of customer (or “VoC”) comes in. This article is designed to give you InMoment’s take on what voice of customer examples look like. What is the Voice of Customer Process?

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3 Tips for Insurance CX Programs Looking to Collect Valuable CX Data

InMoment XI

We have three tips for you to apply to your own CX strategies: Tip #1: It’s Time to Rethink the Voice of Customer. For insurance CX programs, listening to the v oice of customer shouldn’t mean collecting as much data as possible. Tip #3: Remember, CX Data Is for Proving ROI.

Insurance 493
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Integrated CX: The Complete Guide

InMoment XI

By amalgamating data from sources like sales, marketing, and customer support, integrated CX provides a holistic perspective, enabling organizations to understand customer behavior and preferences more thoroughly. How Does Integrated Customer Experience Work?

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How to Measure the ROI of CX

Second to None

Indeed, understanding this correlation between the two is very important, yet it leads to a new question: How does one actually calculate the ROI of CX? While the ROI of CX can seem abstract, and in-turn, difficult to consolidate into a straightforward proposal, the process is not nearly as daunting as one would imagine.

ROI 86
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Why Only 15% of Voice of Customer Programs are “Very Successful”

ClearAction

Why Only 15% of Voice of Customer Programs are “Very Successful” Lynn Hunsaker. Only 15% of voice of customer (VoC) programs are considered “very successful”* by their managers, according to the Temkin Group’s State of Voice of Customer Programs 2016 report. What’s broken?

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Illustrating the ROI of CX

Second to None

The hesitancy towards CX investments stems from the difficulty in directly attributing revenue growth to specific changes in customer experience. Compared to clear-cut investments, the ROI of CX can appear to be ambiguous. The following studies aim to highlight the positive financial results of excellent customer experience.

ROI 48
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Revolutionizing CX Management with Customer Experience Analytics

Lumoa

Your organization probably already collects data in many of these categories: Customer metadata (age, location, etc) Product and website usage patterns Survey data (Net Promoter Score, customer satisfaction, etc.) And customer-centric companies have been using surveys to understand customer needs for even longer than that.

Analytics 208