Mon.Feb 27, 2023

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CX Transformation in High Tech: Four Critical Rules

Merkle

At Merkle, we get unique insight into industry-related nuances as we enable CX (customer experience) transformation across our diverse portfolio of brands. In the High Tech industry specifically, several key characteristics shape the needs and requirements of successful CX transformation projects.

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Introducing Sago: The Story Behind Our New Brand

2020 Research

The world evolves quickly. At Schlesinger Group, we’ve always made it our business to evolve alongside it. We began as a focus group facilitation provider, connecting business questions to real human answers. But over the past 57 years and through several acquisitions, we’ve expanded to become much more — today, we lead qualitative, quantitative and tech-enabled research around the globe.

Brands 98
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How Much Does Call Recording & Voice Analytics Cost In 2023?

MiaRec

Are you trying to get an idea of the general cost of contact center software solutions in the market? Are you frustrated that you cannot find reliable pricing information anywhere?

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Salesforce Service Cloud and Playvox Workforce Management Collaboration Gives CX Leaders Best of Breed Salesforce WFM

Playvox

Customer experience leaders are more challenged than ever. They are under constant pressure to reduce operational overhead costs, lower recruiting, onboarding and training costs – all while exceeding customer demands and delivering exceptional customer service. When contact center managers look to decrease overhead, they think first to eliminate manual processes through automation.

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Telling Your Brand Story Through the Customer Experience with Christoph Trappe

ShepHyken

Top Takeaways: Customer experience, including customer service, is marketing. Create an experience that gests people to say, “I’ll be back,” and makes them want to share it with others. Understand what your customers want and deliver consistently. Customers usually have many options. When your product is available in other places, customer experience becomes the differentiator that determines if your customers continue to do business with you or move on to your competitors.

Brands 62

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How David’s Bridal Transformed To Serve Digital Customers

Blake Morgan

The bridal industry is steeped in tradition. But modern brides require a modern, digital customer experience. As the bridal world evolves, industry leader David’s Bridal knew it needed to transform to meet customers where they were. Chief Merchandising Officer Nancy Viall put it this way : “A key focus for us this year has been on reimagining our brand architecture and exploring niche opportunities to expand our product offering to our customers.

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7 Reasons Why SMBs Can Boost Revenue by Outsourcing Technical Support

Helpt

SMBs may hesitate to invest in technical support due to their focus on growth, but outsourcing can boost revenue and growth simultaneously. SMBs face a unique challenge in the competitive marketplace - standing out from the competition while maintaining growth and profitability. One way to achieve this goal is by investing in customer experience. Providing excellent technical support is crucial to building a loyal customer base, increasing revenue, and expanding the business.

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3 Types of Quick-Turn Research

2020 Research

Companies often think conducting market research is time consuming and expensive. Some may even think it is dispensable. However, skipping market research ultimately incurs more costs in the form of wrong decisions and missed opportunities which further extend project timelines. But how do you gain reliable insights while meeting aggressive deadlines under tight budget constraints?

Survey 52
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Why Is Medical App Development Getting More Popular in the Healthcare Sector

Zonka Feedback

The world of technology software for clinics is changing. The healthcare industry will not be left behind because applications are being developed to address healthcare providers' daily challenges. The current scenario demands enhanced clinical applications. It will make enhanced functional medical management possible.

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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Angela Lau

2020 Research

We travel to Ontario, Canada, to speak with Angela Lau in this installment of our Around the Globe series. Angela joined Schlesinger Group in April 2022 following the integration of AskingCanadians and Methodify and has served as Senior Vice President of Market Operations since. In the following Q&A, Angela shares her experience thus far. Q. What is it like to work with colleagues around the globe?

Travel 52
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Building Customer Loyalty Through Social Media

LoyaltyPlus

by Frik van der Westhuizen At the end of January this year, there were 28 million social media users in South Africa. Over the past 12 months, social media has become an integral part of people’s lives and has had a significant impact on how consumers perceive and interact with brands. It has become vital for companies to have a strong social media presence in order to build and maintain brand loyalty.

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Schlesinger Group UK Named Among UK’s Best Workplaces™ for Wellbeing 2023

2020 Research

We are thrilled to announce that Schlesinger Group UK has officially been named one of the UK’s Best Workplaces for Wellbeing (2023) by Great Place to Work® , the global authority on workplace culture. “Now in our second year of the UK’s Best Workplaces for Wellbeing list, we’re once again able to showcase the leading organisations providing cultures conducive to outstanding psychological, physical, and social wellbeing,” said Benedict Gautrey, Managing Director of Great Place to Work® U

Groups 52
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Strategies for Establishing a Successful Beta Program

Centercode

In this episode, Chris Rader, VP of Marketing at Centercode along with Technical Trainer, Stefan Stenroos is joined by Richard Ball, formerly Director of Field Testing at Peloton to discuss the best strategies for starting a successful beta program.

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Reimagine Your Communications With A Unified Platform

Cut complexity and boost efficiency while empowering your customers with Nextiva's unified communications platform. Nextiva streamlines workflows and centralizes customer interactions, all while simplifying business collaboration, increasing productivity, and reducing employee burnout.

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The Value of Language Diversity

2020 Research

Key Takeaways: Consulting with a local supplier partner (research houses/suppliers) prior to finalizing and formalizing the research RFQ is a key aspect for success It is crucial to make sure the local market is understood from a cultural and language perspective. Choosing moderators based on their language use, skills and cultural affinity with the participants/respondents makes a big difference and if not native, there is no need to panic!

Culture 52
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How to collect feedback for your B2B SaaS product

Zonka Feedback

Customer Feedback is an important piece of information for your B2B business. It is not only a way to know how your clients perceive your product, but also an important source of information for your engineering and product management teams. It helps them discover the market trends and patterns of changing customer behavior and requirements over time and thus helps them to develop great products.

B2B 52
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Schlesinger Group Announces its Rebrand as Sago

2020 Research

Sago Brings A Human Element To Marketing Research, Combining Legacy And Innovation To Connect Businesses to Key Insights Iselin, NJ – March 1, 2023 – Schlesinger Group, the leading provider of research and data solutions that fuel consumer and business insights, has announced the rebranding of its organization as Sago. Alongside the new name, it has unveiled a new visual identity, website, and refreshed positioning.

Groups 52
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Do More with Less – Optimize Key Account Management Productivity with KAM Software

Kapta Customer Success

Are your key account managers (KAMs) being hampered by manual administrative tasks? It’s long been known that sales reps spend only a small percentage of their time selling because they are bogged down by routine clerical tasks. According to Salesforce’s State of Sales report, rep selling time is down to 28% from 34% of their week. That’s not a lot of time for your KAMs to engage in strategic planning and interact with customers.

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11 Tips to Drive Learning Content Consumption

Unlock the full potential of your educational initiatives with the 11 Tips to Drive Learning Content Consumption eBook. You’ll uncover: Why measure content consumption rather than (or in addition to) completion rates and member satisfaction? What are some proven tactics to create quality learner content and raise your content consumption rates? Discover the secrets from leading experts in the field, distilled into practical tips that promise to elevate the quality of your educational offerings,

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CX Leaders, Prove Us Wrong: Defy 2023’s Troubling Trends

Forrester's Customer Insights

Customer experience leaders will face an upward climb in 2023. But some CX leaders will succeed. Our practical advice can help you beat the odds.

Trends 26
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Who is Most Important, The Shareholder or Stakeholder?

The DiJulius Group

Stakeholder Theory is a more recent theory of business that argues against the separation of economics and ethics. It addresses the question of who is most important, the shareholder or stakeholder, and states that short-term profits gained by prioritizing shareholders should not be the primary objective of a business. Rather than focusing on those holding.

Groups 17
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You Asked, We Answered: Questions From Our 2023 CX Predictions Webinar

Forrester's Customer Insights

We were thrilled with the response to our 2023 CX Predictions webinar. Here, we answer audience questions on common CX topics.

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What Are the 4 Important Stages in SEO?

DemandJump

At times it can feel like there are too many components of search engine marketing you need to juggle in order to drive the traffic to your website that you want. Content optimization , backlinks, technical and on-page SEO–it's no wonder so many of us throw up our hands when we start to think about it. So we’ve broken down the basics of SEO to make it easier for you to successfully get your website to rank highly on search engines.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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What Makes a Successful Contact Center? The Key Factors You Need to Know

NobelBiz

Success is a concept whose meaning varies from person to person. It is purely subjective and can mean a myriad of things, as what is considered successful for one person may not be the same for the other. On a broad scale, success is defined as achieving a desired goal or outcome, either on a personal or a professional level. In our sphere, a successful contact center is defined by its ability to manage customer interactions and meet their needs, while also operating in an efficient and cost-eff

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Tune ML models for additional objectives like fairness with SageMaker Automatic Model Tuning

AWS Machine Learning

Model tuning is the experimental process of finding the optimal parameters and configurations for a machine learning (ML) model that result in the best possible desired outcome with a validation dataset. Single objective optimization with a performance metric is the most common approach for tuning ML models. However, in addition to predictive performance, there may be multiple objectives which need to be considered for certain applications.

Metrics 80
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Democratizing User Testing

Centercode

Two decades ago, Centercode was bootstrapped by a small group of likeminded founders, collectively driven by our genuine passion to increase the positive impact of technology on the world.

Groups 98
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Tapping Into The Power of Employee Ideas with Will Read

Russel Lolacher

In this episode of Relationships at Work, Russel chats with Sideways6 founder and CEO Will Read on the importance of employee ideas and how to generate and tap into them. A few reasons why he is awesome – he is the founder and CEO of Sideways 6 – a service to build better businesses through employee ideas. And he’s the host of The Ideas Show – a podcast about ideas that change the world, and the people that make them happen.

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10 Questions to Ask Before Buying an LMS

Find your perfect LMS. Choosing the right Learning Management System (LMS) is crucial for your business's success. With so many options available in the market, how do you ensure you make the best choice? This guide is your key to finding the ideal enterprise learning platform for your business. Compiled by industry experts, these questions will help to clarify your needs, prioritize your most essential features, and guide you through the evaluation process.