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Measuring Customer Journeys Like a Pro

Optimove

Get CDP Institute’s Guide on why your CDP needs a brain Download Now Why it Matters: For marketers, the right way to measure campaigns is by using a multi-touch attribution model to understand the incremental impact of each touchpoint in a customer journey. Some marketers call them flows or journeys.

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Your Guide to Mastering Brand Reputation Management

InMoment XI

Doing this allows you to cultivate a strong and recognizable presence in the market. Establish Brand Guidelines: Define clear guidelines for how your brand should be represented across different channels. These guidelines serve as a roadmap for how your brand is visually and verbally presented across various channels.

Brands 378
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Drip marketing: How to plan and execute effective campaigns

BirdEye

Today’s marketers understand this well. In fact, according to Birdeye data , 36% of multi-location marketers send personalized messages to their customers daily. A drip campaign, or drip marketing, is a powerful technique for brands to nurture leads, retain customers, and increase repeat sales.

Marketing 109
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Measuring Uplift

Optimove

Calculating the ROI of your marketing campaigns is an essential, yet challenging task. Optimove can help you accurately measure the exact impact your efforts are having on the most important metrics. How to use control groups in your marketing campaigns. How to treat every campaign as a scientific “marketing experiment”.

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How to Enhance the Guest Experience: Trends and Best Practices

InMoment XI

Every team or department, from marketing and sales to front office, customer support, and after-sales, has a stake in managing the guest experience. Today’s consumers expect seamless and convenient interactions across multiple channels. How to Measure Guest Experience You cannot manage something you aren’t measuring.

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Measuring Uplift

Optimove

Measuring Your Retention Efforts Uplift. Calculating your marketing campaigns ROI is a challenging task. However, it’s critical to measure for your ongoing optimization. Get a personalized demo and discover how Optimove can help you accurately measure your marketing campaigns uplift. REQUEST DEMO.

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Smart CRM Basics: The Marketing Funnel and Beyond

Optimove

Picture the marketing funnel as a framework that imagines the customer journey as a funnel. Plenty of brands use marketing funnels both in B2B and B2C organizations, making it one of the most used frameworks around. Retention metrics focus on measurements such as retention and churn rates, customer survivability, and payback period.

CRM 98