PeopleMetrics

MARCH 26, 2018

Are you familiar with all the different ways your customers interact with your business? Whether you're a seasoned CX professional or you've never heard of CX, chances are you at least have some basic notion of the areas, or touchpoints, where customers interact with your organization. Touchpoints vary. via Giphy.

Touchpoint 86

Touchpoint Feedback CEM Call Center 86

Education Services Group

JANUARY 5, 2022

They may sound the same, but customer journey maps are different from touchpoint maps (also known as service blueprints). They are both ways of looking at the customer journey, but one concentrates on the front-end, customer experience and the other focuses on the back-end processes that drive those experiences.

Customer Journeys 52

Customer Journeys Touchpoint Net Promoter Score Exercises 52

CX Journey

JULY 7, 2015

Today's post is a modified version of a post I originally published on Touchpoint Dashboard on February 4, 2015. One of the arguments against journey mapping I often hear is that it's an exercise in futility: You map. The map must include more than just what the customer is doing, thinking, and feeling. You put it on the wall.

Customer Journeys 80

Customer Journeys Exercises Touchpoint Call Recording 80

Experience Investigators by 360Connext

DECEMBER 1, 2020

Are Customer Journey Maps Really Necessary? The C-Suite had heard her desire to understand customers better, but they couldn’t see WHY that exercise would benefit the company, exactly. They wanted to know why they needed a customer journey map, when they already had: Process maps. Customer feedback dashboards.

Customer Journeys 190

Customer Journeys Examples Roadmap Exercises 190

ModSquad

JUNE 25, 2019

Customer touchpoints are the points of contact between your brand and your customers. They occur throughout the various stages in the customer journey. Many businesses overlook the power of customer touchpoints. This means that each individual touchpoint must be: Meaningful to the customer.

Touchpoint 40

Touchpoint How To Customer Journeys Exercises 40

ShepHyken

JANUARY 20, 2021

So, here’s the question to consider: What small change will enhance the experience for the customer, even if it is just by 1%? My friend and client, Jason Bradshaw of Volkswagen in Australia, was tasked with improving the customer experience for the VW dealerships. Make a list of these touchpoints. Things change.

Customer Service 156

Customer Service Customer Journeys Exercises Touchpoint 156

Totango

NOVEMBER 10, 2023

As a leader in customer success, who’s your friend in the C-suite? Is the customer journey mapping exercise a worthwhile effort? Who owns the customer community for your organization? 2023, Chris Dishman , Totango’s SVP of Global Customer Success, hosted the lively Hot Takes! We hope so! At Totango Live!

Customer Journeys 97

Customer Journeys Customer Success Exercises Touchpoint 97

Comm100

FEBRUARY 6, 2023

To drive business, attract new clients, and retain existing ones, financial institutions must invest in improving their customer experience. Enhancing your customer experience is important not just because it will increase customer loyalty and satisfaction but because customers also expect it.

Financial 192

Financial Trends Self Service Customer Experience 192

GetFeedback

JANUARY 12, 2020

About eight out of ten business leaders say they want to “improve” the customer experience (CX) to be more competitive. In CustomerThink’s recent study of 200+ CX initiatives, 74% agreed: “By 2020, customer experience will overtake price and product as the key brand differentiator.”. Customer service takes too long to answer the phone.

Customer Journeys 221

Customer Journeys How To Touchpoint Airlines 221

Horizon CX

JUNE 10, 2022

The customer journey map (CJM) is a useful and crucial tool to help businesses uncover and visualize the experience their customers have when interacting with the brand from the customer’s point of view. That last underlined phrase underscores the criticality and validity of the customer journey.

Customer Journeys 130

Customer Journeys System Net Promoter Score NPS 130

PeopleMetrics

AUGUST 31, 2018

Customer service (CS) is critical for delivering a great customer experience (CX). Customer service is part of the overall customer experience, not the entire customer experience. It is vital to understand the difference between CX and CS as you implement Voice of the Customer (VoC).

CEM 117

CEM Touchpoint Customer Service Exercises 117

Experience Investigators by 360Connext

JULY 12, 2022

What does building a Voice of The Customer (VoC) program from the ground up look like? Typically, it’ll start with a general plan on how an organization is going to gather customer feedback — a plan that typically includes Customer Listening Posts. What are Customer Listening Posts? What feedback to gather.

Customer Journeys 143

Customer Journeys Feedback Social Media Exercises 143

Kerry Bodine

JULY 11, 2017

Half an hour after the first round of introductions and ice breakers, our customer journey mapping workshop was in full swing. Here’s how it works: the customers capture each interaction—each touchpoint—on a separate yellow sticky note, and then place those sticky notes on a paper continuum from “least useful” to “most useful.”

Customer Insights 199

Customer Insights Customer Journeys Exercises Touchpoint 199

Lumoa

FEBRUARY 21, 2023

VoC — or Voice of the Customer programs — helps businesses learn more about their consumers’ wants, needs, and preferences. How do they apply customer feedback to enhance and transform the customer experience? The good news is that there are still ways to get VoC programs back on track.

Gamification 208

Gamification How To Customer Journeys Omni-Channel 208

delighted

JANUARY 7, 2021

When you think of your customer, who comes to mind? Defining customer needs, problems, and interactions with your company may seem overwhelming and at times, unnecessary. In this post, we will cover: What is a customer journey map? How can customer journey maps improve customer experiences?

Customer Journeys 98

Customer Journeys Touchpoint Net Promoter Score Exercises 98

Experience Investigators by 360Connext

JANUARY 26, 2021

What Does Customer Research Mean to You? When you hear the term customer research , what comes to mind? Most organizations have a Voice of the Customer (or VoC) program; maybe that’s the first thing you think of. But those are all types of customer research. What is customer research, really? Simple, right?

Social Media 254

Social Media Contact Center Net Promoter Score Customers 254

Lumoa

SEPTEMBER 30, 2022

By now, the importance of delivering a superb customer experience in banking is crystal clear. It’s estimated that financial brands that deliver a better customer experience (CX) receive twice as many recommendations. Plus, their customers are also two times more likely to try new products or services. .

Banking 236

Banking Customer Experience Self Service Financial 236

Experience Investigators by 360Connext

FEBRUARY 23, 2021

Customer experience is not a fad or a trend or a buzzy phrase. That’s why the foundational work of defining CX at your organization, through a CX Mission Statement and CX Success Statement , are so critically important to accomplishing real change and delivering on real outcomes through customer experience. Start with the why.

Communication 178

Communication Tips Customer Journeys Customer Experience 178

ShepHyken

JUNE 27, 2023

Simplify the Customer Experience I love good barbeque. My comment: This is customer service 101. Customers know this and don’t expect anything more. Most likely, your business has a few more “moving parts” than a BBQ restaurant. Is every touchpoint our customers experience with us optimized for ease and efficiency?

Exercises 120

Exercises Touchpoint Customer Service Training Customer Service 120

Kerry Bodine

AUGUST 14, 2020

On Wednesday I presented a webinar with the Toronto Customer Experience Professionals Association. Do you first have to analyze customer (quantitative) data or focus on their (qualitative) journeys? The Holy Grail of customer research is combining quant and qual data to get the most complete picture of your customer.

Customer Journeys 207

Customer Journeys Management Touchpoint Telecommunications 207

Alida

MARCH 8, 2018

Better customer experiences drive repeat business—but how do you deliver a great experience without knowing your customers first? For many companies, the first step to providing a more seamless and personalized experience at scale is to create customer personas. Vision Critical is no exception. Be inclusive. Be collaborative.

Customer Journeys 150

Customer Journeys Exercises CRM Feedback 150

CX Journey

APRIL 3, 2019

Image courtesy of Pixabay If you don't know by now, customer understanding is the cornerstone of customer-centricity. Customer-centricity means putting the customer at the center; customer understanding is how you'll achieve that. What is customer-centricity? They ask, “How will this impact the customer?

Customer Centricity 150

Customer Centricity Exercises Customers Culture 150

CX Accelerator

NOVEMBER 11, 2022

Collaboration with Ben Motteram and Nate Brown To transform an organization into one that is more customer centric is a complex task that requires many different skills. Customer experience is multi-disciplinary. Customer Insights/Measurement/Analytics. Customer Journey Mapping. Project/Program Management.

Customer Journeys 307

Customer Journeys Resources Analytics Customer Centricity 307

CloudCherry

MARCH 19, 2019

“Firms will continue to regard CX as a collection of continuous improvement projects until they see an irrefutable, directly attributable connection to returns.” – Forrester, Hardwire Customer Experience 2018. Traditional CX metrics like customer satisfaction, customer effort and NPS are not directly tied to making money moves.

Financial 218

Financial Metrics Customer Journeys NPS 218

Beyond Philosophy

JUNE 13, 2020

Managing How Your Customers Make Decisions. Understanding the process and the role your Customer Experience design plays in it is essential to providing the platform to encourage customer-driven growth. Strive to make customers buy from you intuitively. Strive to make customers buy from you intuitively.

Management 128

Management Customer Journeys Competitive Advantage Exercises 128

CX Journey

NOVEMBER 17, 2015

Image courtesy of Alan Tunnicliffe Today's post is a modified version of a post I originally published on Touchpoint Dashboard's blog on June 15, 2015. You’ve got buy-in and commitment … all the right people in your company are on board to map your customers’ journeys. Only your customers can outline the definitive map.

Customer Journeys 104

Customer Journeys Exercises Touchpoint Guidelines 104

SurveySensum

FEBRUARY 17, 2021

In the fourth episode of the Experience talk: Voice of Customer and Employee , Tanuj Diwan , Head of Product and Nandkishor Tripathi aka NK, Global Head of Customer Experience and Success at SurveySensum are running a workshop on Customer Journey Mapping. . What do you need before the Customer Journey Mapping workshop?

Customer Journeys 59

Customer Journeys Exercises Touchpoint Metrics 59

Thematic

APRIL 3, 2024

The best eCommerce customers have a high repeat purchase rate and leave positive comments. Say, a proportion of these high-repeat customers start to drop off. You’re not face-to-face with these customers, so you need a way to understand what’s happening. 77% of customers prefer brands that listen to them.

Ecommerce 62

Ecommerce Analysis Social Media Effort Score 62

ShepHyken

APRIL 11, 2018

His plea was, “We are so NOT customer-focused, and we need to be!” He then shared what may be one of the most crystal-clear examples of the difference between a company that is customer focused and one that isn’t. Whether you’re customer-focused or not, this exercise is helpful. Is it easy for your customers or not?

Customer Focused 99

Customer Focused Self Service Touchpoint Banking 99

ChurnZero

JULY 6, 2023

As a customer success leader, I’ve seen time and time again companies over-engineer or altogether skip the most foundational step in building a great customer experience—and that is mapping the customer journey. In one of many similar instances, I was helping a SaaS company get to the root of its high customer churn.

Customer Journeys 52

Customer Journeys Tips Exercises Consulting 52

InMoment XI

MAY 31, 2022

A customer journey map is a diagram of all the places customers come into contact with your brand, online or off. The goal of journey mapping is to gain a deeper understanding of your customer, how they interact with your brand, and how each interaction affects your relationship. Customer Cartography: Where to Begin. “We

Customer Journeys 529

Customer Journeys Examples Net Promoter Score Touchpoint 529

CloudCherry

DECEMBER 1, 2018

It’s really hard to drive change that impacts the business from just a few customer responses. Credit unions need information at-a-glance to help understand how their member base feels and acts across multiple branches and touchpoint. But, almost half of the customers we speak with have not mapped out their members’ journey.

Customer Journeys 150

Customer Journeys CEM Net Promoter Score Touchpoint 150

Customer Bliss

APRIL 1, 2016

A seamless customer experience gets delivered when you answer the questions your customer is asking. Let’s focus on the role that customer journey maps play in a seamless customer experience. Establish a framework for delivering a seamless customer experience. It’s as simple as that.

Customer Journeys 100

Customer Journeys Customer Experience How To Exercises 100

CX Journey

JUNE 20, 2017

In this first part of a two-part series, I'll outline some important ways to ensure that your company is putting the customer at the center of all it does. For customers, right? To create and to nurture a customer, to be specific. If you haven’t yet started to focus on the needs of the customer, where should you begin?

Customer Journeys 164

Customer Journeys Exercises Customer relationships Touchpoint 164

CloudCherry

OCTOBER 19, 2018

It’s really hard to drive change that impacts the business from just a few customer responses. Credit unions need information at-a-glance to help understand how their member base feels and acts across multiple branches and touchpoint. But, almost half of the customers we speak with have not mapped out their members’ journey.

Customer Journeys 150

Customer Journeys CEM Net Promoter Score Touchpoint 150

CloudCherry

FEBRUARY 28, 2018

Companies today want to delight customers at every interaction. However, little do they realize that great customer experiences start from the inside. Yes, the experience you provide your customers is only as good as the culture you build within the company. They capture and take action on Customer Data.

Customer Centricity 231

Customer Centricity Culture Omni-Channel Company 231

ChurnZero

JANUARY 6, 2022

Customer Success represents a large source of revenue-generation for SaaS businesses. Though Customer Success was originally regarded as a post-sale cost center, you can flip its narrative with the right metrics, positioning, and forecasting strategy. But Customer Success? Increasing their predictability with leading indicators.

Metrics 98

Metrics Customer Success Customer Journeys How To 98