CSM Magazine

JANUARY 2, 2024

In the highly competitive casino world, exceptional customer service is crucial for attracting and retaining high-value customers. Harnessing the power of data gives casinos valuable insights into customer preferences, behaviors, and trends. Many casinos go out of their way to make their high rollers happy.

Omni-Channel 52

Omni-Channel Analytics Data Customer Service 52

Beyond Philosophy

JUNE 1, 2015

Are, beyond customers who would be loyal anyway, are they driving more purchase activity and narrowed consideration sets? Are, beyond customers who would be loyal anyway, are they driving more purchase activity and narrowed consideration sets? And, what is the impact of loyalty programs on enterprise profitability?

Loyalty Programs 60

Loyalty Programs Loyalty Airlines Hotels 60

CSM Magazine

AUGUST 4, 2023

In today’s fiercely competitive business landscape, customer engagement plays a pivotal role in establishing enduring relationships with your target audience and fueling business growth. So, let’s explore these customer engagement ideas and discover how they can help you boost your business to new heights.

Customer Engagement 52

Customer Engagement Engagement Social Media Loyalty Programs 52

Currency Alliance

JUNE 1, 2020

The long break in spending habits due to Covid-19 will cause customers to re-evaluate their relationship with brands. This isn’t just a casual observation, but a sign of a widespread consumer trend which every loyalty marketer should be thinking about. to keep entertained and occupied.”[ii].

Loyalty 72

Loyalty Consumers Marketing Loyalty Programs 72

Happy or Not

FEBRUARY 26, 2024

In the competitive landscape of the restaurant industry, the secret sauce to long-term success that allows you to drive repeat business lies not just in the kitchen but in the hearts of your customers. Remember regular customers’ names, favorite dishes, dietary needs, and even birthdays.

Loyalty 36

Loyalty Industry Loyalty Programs Social Media 36

CSM Magazine

SEPTEMBER 27, 2023

The growing adaptation of the technology has seen its global market value clock $83 billion in 2023, a figure that is projected to increase to $936.6 Metaverse technology has conquered domains like gaming and entertainment, travel and tourism, events and conferencing, real estate, healthcare, content creation, and more.

Technology 59

Technology Tourism Travel Entertainment 59

CSM Magazine

SEPTEMBER 8, 2023

But as the industry matures, so does the challenge of keeping customers loyal and engaged. Yet, this boom also means that online stores face stiff competition in attracting and retaining customers. For e-commerce businesses, it’s like harnessing the ever-changing winds of the market and navigating through them.

Loyalty 52

Loyalty Engagement Customer Engagement Omni-Channel 52

Currency Alliance

OCTOBER 12, 2021

Loyalty partnerships with complementary brands are the best way to create additional value, for customers and for your business. Depending on the maturity of your loyalty program, you may already have some program partners, or be a partner in somebody else’s program. The value can be immediate.

Loyalty 59

Loyalty Loyalty Programs Airlines Travel 59

BirdEye

OCTOBER 27, 2023

Businesses might be well-equipped with advanced digital tools and modern-day strategies to attract customers. However, the quest to find the “perfect solution” to customer acquisition remains timeless. Customer acquisition is the backbone of a business’s growth and sustainability. Start mass texting and email marketing 4.

Strategy 59

Strategy Social Media Multi-Channel Advertising 59

SurveySensum

SEPTEMBER 21, 2023

There are two companies A and B having similar numbers of customers and both want to increase their business. Company A, decided to run a substantial marketing campaign, investing hundreds of dollars in hopes of acquiring new customers. Well, acquiring new customers can costs you five times more than keeping the ones you have.

Customer Retention 52

Customer Retention Strategy Gamification Loyalty Programs 52

CSM Magazine

OCTOBER 18, 2023

The casino industry has always been at the forefront of delivering exceptional customer service. With the proliferation of casino sites on the internet today, the competition has intensified, making customer service a pivotal differentiator. Recognizing this gap, the casino industry has been striving to enhance its customer service.

Customer Service 52

Customer Service Multi-Channel Loyalty Programs Social Media 52

Strativity

MAY 25, 2023

As delivery apps grow in popularity, they will remain a go-between for the customer and the brand, leading to margin erosion for restaurants. To combat this, brands must de-emphasize reliance on these providers and take back their customer relationships. Understand the experience your customers are hungry for.

Brands 52

Brands Loyalty Programs e-support Rewards Programs 52

SurveySparrow

SEPTEMBER 27, 2023

Or, perhaps you might have wondered “Hey, how can big data improve customer experience?” ” In reality, big data holds the key to providing better customer service and enhancing customer satisfaction. It’s the key to understanding customer behavior, market dynamics, and business opportunities.

Data 52

Data Customer Experience Loyalty Programs Social Media 52

Currency Alliance

MARCH 5, 2019

Click here to watch debate on the following topics: How Can Customer Experience Drive Loyalty? Loyalty Coalitions are Morphing into Marketplaces. What’s the Role of Points in Modern Loyalty Marketing? How to Earn Loyalty Through Payments. Are We Ready for Blockchain Loyalty Programs?

Loyalty 58

Loyalty Loyalty Programs Entertainment Consulting 58

SmartMessage Blog

OCTOBER 27, 2022

Today, all brands spend a lot of effort on customer journey maps, that is, creating new customers and retaining their existing customers. From the moment of entering the customer’s radar to the phase of loyalty and advocacy, every touch matters. What is a Customer Experience Map?

Customer Journeys 40

Customer Journeys Customer Experience Omni-Channel Analysis 40

Currency Alliance

JANUARY 18, 2021

It’s time for hotel operators to re-evaluate how well their ace in the hole – their loyalty program – is enabling every function of their business to deliver more value. Here are three predictions of how loyalty programs must evolve in hospitality. Yet like many hotels, most hotel loyalty programs are homogenous.

Hospitality 52

Hospitality Loyalty Industry Hotels 52

Optimove

APRIL 2, 2020

In the past few weeks, I have had many meetings with clients – b2c/d2c brands from different verticals – who all seem to ponder over the same question: what’s the best way to communicate with your customers in such uncertain and sensitive times? In many ways, it means marketers need to adapt and to reinvent themselves.

Communication 52

Communication Entertainment Sports Ecommerce 52

Currency Alliance

JUNE 16, 2020

For most of the last decade, loyalty marketing seemed to be on autopilot for many brands – but the tide is turning. Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. Brilliantly, Voxi has spun this very feature into a loyalty driver.

Loyalty 52

Loyalty Innovation Travel Loyalty Programs 52

SurveySensum

JULY 4, 2023

According to a recent article, “The five disciplines of customer experience leaders” by Bain & Company , excelling in customer experience can have a significant impact on a company’s revenue. In fact, companies that prioritize customer experience have been found to grow their revenue by 4-8% above their market average.

Customer Satisfaction 52

Customer Satisfaction Strategy Tips Social Media 52

SurveySensum

JULY 4, 2023

According to a recent article, “The five disciplines of customer experience leaders” by Bain & Company , excelling in customer experience can have a significant impact on a company’s revenue. In fact, companies that prioritize customer experience have been found to grow their revenue by 4-8% above their market average.

Customer Satisfaction 52

Customer Satisfaction Strategy Tips Social Media 52

Currency Alliance

MARCH 30, 2022

Such a simple program quickly revealed invaluable insight into the customer and opened a whole new channel of communication across email, SMS and good old post! but within a few years it had become South Africa’s leading loyalty program. Networking within your business, and with loyalty partners.

Loyalty 52

Loyalty Loyalty Programs Resources Airlines 52

BirdEye

DECEMBER 8, 2022

Customer review sites Frequently asked questions about types of social media Grow your brand everywhere online with Birdeye. Social networking sites can help your business build an active, positive relationship with your followers and increase your odds of converting them into happy customers. Social messaging 11. Interest networks 14.

Social Media 98

Social Media Brands Video Entertainment 98

Currency Alliance

MAY 9, 2019

…when the automotive and mobility industries shifted from a driver- or owner-focused value proposition to a customer-centered one; and when micromobility started to scale up.” [i]. Consumers thought about cars and mass transit, while manufacturers of transportation assets thought about market share. Enter: loyalty marketing.

Loyalty 56

Loyalty Strategy Loyalty Programs Airlines 56

Oracle

JULY 15, 2019

In many ways, the expectations of these two demographics converge, but there are critical differences to hone in on as you create targeted customer experience strategies. According to Forbes , the key to connecting with Gen X is value: “Businesses find it difficult to categorize or approach Gen X from a marketing standpoint.

B2B 64

B2B Entertainment Loyalty Programs Consumers 64

ShepHyken

JULY 11, 2016

Each week I read a number of customer service articles from various online resources. Oh when you smilin’, when you smilin’ The whole world smiles with you” – do happy customers = better customer experiences? That means the loud and complaining customer may get more attention than one who quietly and politely complaints.

Customer Service 48

Customer Service Loyalty Programs Loyalty Tips 48

Bold360

APRIL 27, 2017

As the winter slips away and the days start getting longer and warmer, your customers start thinking about summer. Travel and tourism can be difficult areas for retaining customer loyalty, with websites set up exclusively to pit brands against one another on the best deals for hotels and rock-bottom prices on flights.

Tourism 56

Tourism Travel Customer Service e-support 56

ClientSuccess

JUNE 19, 2019

If you think retaining an existing customer is expensive and unnecessary, try acquiring a new one. Adding credibility to this statement is a research study by Invesp Consulting which suggests: Existing customers are 50% more likely to try new products and spend 31% more than new users! Personalized Offers Lead to Loyal Customers.

Customer Retention 73

Customer Retention Strategy e-support Loyalty 73

Currency Alliance

JUNE 19, 2019

This was my second year on the judging panel at the Loyalty Magazine Awards. Really, for those relatively few brands achieving impressive levels of customer engagement, it’s breath-taking how fast the industry has progressed in such a short time. On evidence at last night’s awards, these walls are crumbling.

Loyalty 49

Loyalty Loyalty Programs Gamification Airlines 49

Currency Alliance

FEBRUARY 26, 2019

In December 2018, we published what we consider will be the Top 10 Trends in loyalty marketing during 2019. Businesses, their markets, and customer behavior have evolved dramatically in the past 10 years, yet most loyalty programs have only made incremental changes (in some cases to the detriment of customers).

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

Currency Alliance

AUGUST 16, 2019

Loyalty programs once enabled relatively personalized marketing. From a standing start of zero customer data some 20 years ago, brands became able to incentivize desired behaviors in highly-predictable customer segments. Value, that is, to a minority of highly-frequent, high-spending customers.

Loyalty 40

Loyalty Brands Loyalty Programs Airlines 40

Up Your Service

MAY 3, 2017

Our previous blog post demonstrated the power of customer voice in an unsolicited book review from a technology industry guru. Read on… Customer loyalty is a powerful marketing force that travel and hospitality businesses are always chasing. The rise of white-glove customer service. By David Harrington.

Hospitality 74

Hospitality Travel Industry Brands 74

Retently

MARCH 18, 2019

Does your company retain its customers or take them for granted? Customer retention is one of the most important aspects of growing your company, yet it’s one that many companies overlook, focusing more on acquiring new customers. After all, brands with high customer retention are usually companies with high NPS score.

Net Promoter Score 133

Net Promoter Score Omni-Channel Company NPS 133

Currency Alliance

SEPTEMBER 5, 2018

Coalition programs are gaining steam because, managed, correctly, they solve the biggest problem in loyalty marketing: engaging your long- and mid-tail customers, rather than just 20-25% of the most frequent. 0: a decentralized brand coalition, enhanced by marketing technology (2017 onwards). In summary: V1.0

Loyalty 36

Loyalty Consumers Brands Airlines 36

ShepHyken

JANUARY 20, 2020

Each week I read a number of customer service and customer experience articles from various resources. Customer Effort Score or Customer Satisfaction? CustomerThink) Customer Effort Score is a popular metric used to measure customer service satisfaction using one single question. by Wise Marketer Staff.

Loyalty Programs 116

Loyalty Programs Customer Service Effort Score Self Service 116

ShepHyken

DECEMBER 10, 2021

This week we feature an article by Alp Pekkocak who leads the industry and product marketing for Media & Entertainment at Salesforce. There’s a tremendous opportunity for subscription services to deliver better experiences for their customers. It’s full of many customers lured in by loyalty programs.

Engagement 78

Engagement Company Self Service Entertainment 78

C Space

MAY 20, 2020

Facebook is also working to integrate loyalty programs. The appetite for fresh entertainment during lockdown when content from traditional channels has been exhausted, along with increased demand for TV content at all times of the day, is contributing to consumers re-evaluating SVOD services,” the report’s authors conclude.

Brands 52

Brands Airlines Travel Transportation 52

Qualtrics

DECEMBER 3, 2019

To help you get ahead of the competition this holiday season, we’ve reviewed the best holiday shopping experiences on the market to outline the characteristics and offerings customers value most at this time of year. After all, every brand competing for market share will be offering some type of sale. Reward your customers.

Retail 26

Retail Multi-Channel Loyalty Programs Brands 26