article thumbnail

Evangelizing Omni-Channel (Why It’s NOT the Answer)

Esteban Kolsky

was whether organizations and practitioners were already on board with the concept of omni-channel. Alas, the main problem we found (both outside of this research project as well as those people we tapped for follow-up discussions) was the lack of definition of omni-channel.

article thumbnail

What To Expect From Omnichannel Ecommerce in 2022

Magellan Solutions

Why is omnichannel retail valuable? The acceleration in consumer behavior change in 2020 has made an omnichannel strategy more important than ever. With the internet having already driven major progress on the first two customer needs, attention is now turning to convenience. . Meet customers where they are.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Differences Between Omnichannel vs. Multichannel in Ecommerce

Blueshift

Though similar in perceived meaning, omnichannel vs. multichannel in ecommerce are two very different marketing avenues a brand can use to reach its target audience. Today, we’ll be discussing the five main differences between omnichannel marketing vs. multichannel marketing.

Ecommerce 111
article thumbnail

Winning in a digital-first omni-channel world

Peter Lavers

Steve Dennis of Sageberry Consulting spoke to the final forum of The Customer Council in November in Johannesburg on the subject of “Winning in a digital-first, omni-channel world”. Most organisations are talking “omni” but in fact are organised “multi”. Customers think brand – they don’t care how you are organised!

article thumbnail

5 Key Principle on How to Win in Omnichannel Outsourcing

Magellan Solutions

Omnichannel outsourcing allows SMEs to maximize the visibility of their product on many platforms. That’s why SMEs use omnichannel outsourcing to provide various platforms for customers. SMEs outsourcing omnichannel have a 91% better retention rate after one year. Be Upfront On Pricing Details.

article thumbnail

The problem with omni-channel…

Smith+co CX

Customers don’t think in channels. This may just be an issue of semantics, but customers don’t think in channels - they are just shopping by whatever means come natural and easy at that moment in time. So why do we call it omni- channel ? So in the omni-world are they good or bad? So who is more Omni?

article thumbnail

B2B Omnichannel Transformation: Embracing Technology at Every Step

ECXO

This article was originally posted at [link] Integrating touchpoint technologies is a strategic imperative as we all know to create the types of omnichannel experiences that business buyers experience when they purchase something from a consumer brand. Investment in technology has been targeted at one or two channels.