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Unleashing the Power of Integrated CX: Strongest Signals

InMoment XI

Understanding and responding to customer needs is paramount for business success, however, many businesses find themselves grappling with the challenge of harnessing the full spectrum of customer voices. Surprisingly, a staggering 85% of valuable customer data remains untapped, residing in various teams, systems, and silos.

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NPS, CES, CSAT: Which One is the Best Metric?

GetFeedback

An indisputable key component of a customer experience strategy is the Voice of the Customer (VoC) program , also known as customer voice. It captures, analyzes and reports on all customer feedback—expectations, likes, and dislikes—associated with your company. Customer Satisfaction Score (CSAT).

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The Right Survey to Measure Each Touchpoint of the Customer Journey

GetFeedback

type question works well when evaluating a relationship or complete experience, but it can be confusing if asked after individual touchpoints. My guess: Expedia wanted one survey to catch people after the completed experience, who may or may not have answered one of the touchpoint surveys. Think “Survey+” for Customer Feedback.

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An Article On Customer Experience That Actually Makes Sense

GetFeedback

What is customer experience? Customer experience is how your customers perceive their interactions with your company. What is great customer experience? Why is customer experience important? The short answer: Customer experience determines whether your organization succeeds or fails. This one’s easy.

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Medallia vs. Qualtrics vs. Lumoa: A Buyer’s Guide

Lumoa

Every interaction with your business has the power to build or damage the relationship with your customer – and can directly impact your revenue. 78% of customers have backed out of a purchase due to a poor customer experience (CX). The pressure is rising for businesses to step up their CX game.

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How to Sell Customer Experience to Your Organisation

Lumoa

Many people assume that customer experience refers to support tickets. That’s a limited view because your customers have many different touchpoints with your product and brand over time. Support interactions are an important part of the customer experience you’re creating, but making them the main thing can hurt you.

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5 Things You Should Not Do in the Name of Customer Experience

Michelli Experience

DON’T Create a Touchpoint Map – A touchpoint map is a visual depiction of interaction points between a customer and a business as told from the business’ vantage point. In other words, say “No” to touchpoint maps and “Yes” to customer journey maps.