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Optimizing your customer feedback strategy in 2023

Lumoa

In this post, you’ll learn why customer feedback is integral to your business’s success. We’ll explain how to create a customer feedback strategy that collects customer feedback and creates a smart action plan that drives business results. Each of these should be incorporated into your customer feedback strategy.

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Expanding Customer Success Through Partners

Gainsight

When it comes to building long-term scalability and efficiency for their businesses, more and more SaaS companies are turning to channel and ecosystem partners as a critical strategy within their go-to-market programs. The average customer maintains seven trusted partnerships according to McBain.

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Trends shaping The Forrester Wave™: Customer Success Platforms report

Totango

After several years of relentless pursuit of new business, 2023 made it clear to many companies that growth at all costs is not a sustainable strategy. Forrester recognizes the value customer success platforms can provide to B2B companies looking to foster retention, growth, and advocacy.

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6 Essential Messages for Customer Success Manager Automation

Totango

Building out customer success manager automation depends on the effective use of email and in-app messaging. Planning strategic emails at key milestones in your customer journey can help you deliver a smoother customer experience, yielding higher satisfaction and better retention rates. Renewal Reminders.

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Enterprise CS 101: Establishing Customer Success Quickly

Gainsight

But you know all this—you’re the hero who has decided to save your company with the superpowers of customer success! The only way you can save the day is to get customer success up and running quickly, with the organization’s support. Customer success is a team effort, more Avengers than Batman.

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NPS Surveys: Not Just For Customer Success Anymore

AskNicely

Some businesses are convinced that NPS surveys and customer experiences fall squarely on the shoulders of the customer success team. NPS Strategy Requires a Team Effort. Executive Buy-in for Net Promoter Score. NPS For Marketing, Sales, Customer Success. Want to know how? Departments Using NPS.

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Using Customer Effort Score to Improve Retention: Three Creative Examples from CX Leaders

Wootric CX Blog

At a time when customer retention is the name of the game, Customer Effort Score has gained ground as a CX metric for good reason. Research indicates that when evaluating customer interactions with a product or service, Customer Effort Score, more than CSAT, or even NPS, is the strongest predictor of customer loyalty.