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Loyalty programs: should you issue your own points or miles?

Currency Alliance

Many people assume that operating a loyalty program necessarily implies issuing your own loyalty points or miles. The optimal points to offer mostly depends on the frequency of engagement your brand has with target customers. Points and miles are a dominant and popular form of loyalty value.

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How to Navigate (and Strengthen) Your Customer Experience Strategy in Turbulent Times

InMoment XI

Establish a clear understanding of your current strategic position and financial strength in relation to your peers and competitors. From this viewpoint, you can more easily strategize and weigh the types of risks your company can handle. Be aware that, historically, downturns provide an opportunity for more dramatic gains and losses.

Strategy 295
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Customer Loyalty Vs Customer retention-Unleashed!

CustomerSuccessBox

Read on further about Customer Loyalty vs Customer Retention! You’ve to ensure the customers come to you again and again – so that leaves you with an option to retain the existing customers and that’s customer retention! Customer loyalty vs customer retention!

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Master the Market: A Deep Dive into Competitive Analysis

InMoment XI

Operational and Financial Analysis: Look into operational efficiencies, production costs, and pricing structures of competitors. This financial foresight is vital for strategic planning. What channels are they utilizing? Who is their target audience? This information can inform your own strategies.

Analysis 260
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Top 5 Customer Service & CX Articles for Week of January 8, 2024

ShepHyken

Deloitte Shares Loyalty Trends and Best Practices for 2024 by Alicia Esposito (Retail TouchPoints) To drive customer retention and loyalty, most brands and retailers continue to rely on purchase discounts (77%) and loyalty program points (61%), according to Retail TouchPoints research.

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What Are the Benefits of Customer Retention?

Confirmit

What Is Customer Retention? Customer retention refers to an organization’s processes and activities that aim at stopping customers from churning or switching to a competitor. Increasing customer loyalty is a key goal of any business, and contributes greatly towards sustainable growth.

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Guest Post: Is Your Customer Journey Aligned with Brand Expectations? If Not, It Could Be Costing You Sales

ShepHyken

When a client or customer interacts with your business, the information given to them by an agent or self-service channel needs to align with their expectations. This seems obvious but let’s look at a financial services use case: . Reduced customer churn . Increased customer satisfaction .