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Doing Net Promoter Score Wrong? A Look at Customer Surveys Gone Awry

AskNicely

Most companies understand that Net Promoter Score is a measure of customer loyalty and loyalty leads to customer retention and growth. Savvy business leaders work to ensure those outcomes by making Net Promoter Score a key performance indicator. The score is the same.

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Playing Only to Net Promoter Score (NPS) Promoters: Good Business or Risky Venture?

Pretium Solutions

Recently, I came across an interview of Rob Markey, co-author of the Ultimate Question 2.0 , about the current state of the Net Promoter Score movement. The interviewer, Peter Fader , is the co-director of The Wharton Customer Analytics Initiative and a Professor of Marketing at the Wharton Schoo l.

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Playing Only to Net Promoter Score (NPS) Promoters: Good Business or Risky Venture?

Pretium Solutions

Recently, I came across an interview of Rob Markey, co-author of the Ultimate Question 2.0 , about the current state of the Net Promoter Score movement. The interviewer, Peter Fader , is the co-director of The Wharton Customer Analytics Initiative and a Professor of Marketing at the Wharton Schoo l.

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Playing Only to Net Promoter Score (NPS) Promoters: Good Business or Risky Venture?

Pretium Solutions

Recently, I came across an interview of Rob Markey, co-author of the Ultimate Question 2.0 , about the current state of the Net Promoter Score movement. The interviewer, Peter Fader , is the co-director of The Wharton Customer Analytics Initiative and a Professor of Marketing at the Wharton Schoo l.

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How to Gain Leadership Buy-In for Customer Experience: A Guide for CX Change Agents

Experience Investigators by 360Connext

You can understand that you need to eat healthier and exercise more to live a healthy life. Overcoming Challenges in Gaining Leadership Buy-In It’s common to have buy-in and excitement when launching a new program, like a more robust Voice of the Customer solution or even a new survey. What’s the difference?

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The Definitive Guide to Creating a Standout Customer Experience Strategy Template

Lumoa

With customers willing to pay higher prices for quality service, every company is looking to upgrade its customer experience capabilities. Before developing a customer experience strategy, you need to identify the metrics against which you will measure your performance. This exercise of creating buyer personas is critical.

Strategy 208
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The Definitive Guide to Creating a Standout Customer Experience Strategy

Lumoa

With customers willing to pay higher prices for quality service, every company is looking to upgrade its customer experience capabilities. Before developing a customer experience strategy, you need to identify the metrics against which you will measure your performance. This exercise of creating buyer personas is critical.

Strategy 208