Customer Experience Benchmarking: beware how you use it!
ijgolding
MAY 9, 2017
Only last week, I was asked by a company if I had access to NPS (Net Promoter Score) benchmarking scores. However (there is always one of those), unless you have absolute clarity and certainty of exactly what you are actually comparing against, it is impossible to make a robust conclusion from a benchmarking exercise.
Let's personalize your content