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The Psychology Behind Customer Retention and Loyalty

Experience Investigators by 360Connext

If a customer tries a new brand that fails to deliver on their needs—especially during the earliest interactions—they have little reason to support it. And this is about more than just customer service. That’s why the most successful companies prioritize customer retention and loyalty alongside acquisition.

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15 Customer Retention Strategies for Long-Term Customer Loyalty

Comm100

Your customer retention is super important to your bottom line—after all, customer loyalty is well-known for being more valuable than customer acquisition. With stakes this high, it’s essential that you build a solid customer retention plan that can lead to long-term customer loyalty.

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13 Customer Success Manager Skills to Look for When Hiring

Totango

Hiring team members with the right customer success manager skills is critical for the effectiveness of your CS team and strategy. Here we’ve identified the 13 most essential qualities to consider when hiring a CS manager. What Is a Customer Success Manager (CSM)? What Is a Customer Success Manager (CSM)?

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How Customer Success and Marketing Can Work Together to Increase Customer Retention

ClientSuccess

The old adage that ‘your current customers are your best marketing tool’ still holds true, even in the age of digital marketing and SaaS vendors. Your current customers know your product inside and out and, hopefully, have seen firsthand the value your solution provides and the support of your account management team.

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How One Person Can Dramatically Impact Your Workforce Management Plan

Playvox

As workforce management professionals, we are faced with the daunting task of figuring out the ideal forecast, matching that forecast with a schedule and then making sure that our “master plan” works in the real world – meaning all the people that we are counting on for their shifts work their shifts as planned. ENJOYING THIS ARTICLE?

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6 Customer Retention Strategies that are Here to Stay

ClientSuccess

Increasing customer retention by 5% can increase profits by 25-95%. Around 89% of companies view customer experience as a key factor in driving customer loyalty and retention. Simply put, if you’re not retaining customers, you’re not moving forward, even if it may seem so. Shocker, right?

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Understanding the Joint Success Plan: A Tool for Outcome-Based Customer Success Management

ChurnZero

A J oint Success Plan is a simple but powerful tool for outcome-based customer success management. It’s designed to help solution providers align with their customers’ business goals and objectives. Customer success continues to evolve as a practice within companies that enjoy recurring revenue models.