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CSM Tips for Engaging Dark Customers 

ClientSuccess

Often, CSMs have to go about re-engaging customers with creativity and patience, as your tried-and-true methods of engagement probably aren’t going to work. How to engage customers that have gone dark. If it’s not your contact that needs updating, maybe it’s the way you’re reaching out to the customer.

Tips 85
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7 Key Takeaways from ‘Fortifying Customer Relationships During COVID-19’ Webinar

ChurnZero

7 Key Takeaways from ‘Fortifying Customer Relationships During COVID-19’ Webinar. During this time of economic instability, it’s critical that Customer Success teams protect and provide business continuity to their customers. How do you balance customer communications during a crisis?

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Customer Marketing: Part 4 – Engagement

ClientSuccess

Today, we’re going to take a look at a fourth customer marketing initiative: engagement. Your customers can be your biggest advocates, your biggest cheerleaders, and some of your best resources for growth – if they’re engaged correctly. Facilitate learning and information sharing across your customer base.

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Designing Your Customer Success Executive Sponsor Program

ClientSuccess

As with any new customer-focused program, you must establish clear and measurable early goals. Design your engagement strategy. Next, you need to identify precisely how you plan to engage and who you plan to engage with. What is the value-add for a customer to actively participate? Communicate and engage.

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Understanding Customer Health Score: 6 Metrics To Track

ClientSuccess

Listening Vectors by Vecteezy Customer success health scoring is one of the most valuable activities SaaS organizations can undertake to evaluate and improve customer engagement, satisfaction, and loyalty. What is a Customer Health Score?

Metrics 89
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How to Build the Ideal Customer Journey Using Your Customer Success Platform

ClientSuccess

This project plan is what will help your account management team identify when customers are actually ready (both from a timeline and sentiment perspective) to move from one stage of the customer journey to the next. eBook: Top CS Executives Predict Trends. Webinar: Creating an Onboarding Program.

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How to Calculate: Customer Lifetime Value Formula (CLV)

ClientSuccess

However, there is an additional metric used by customer success teams (and, more recently, proactive executive leadership teams) to calculate the value of a customer beyond just what is outlined in the initial contract: Customer Lifetime Value (CLV). What is Customer Lifetime Value.

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