Remove Customer Journeys Remove Innovation Remove Leadership Remove Voice of Customer
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Transformational Leadership – the key to unlocking the competencies of Customer Experience Professionals

ijgolding

However, for a business to most effectively leverage the competencies of CXPs, it is vital that they are supported by a critical and powerful ingredient – transformational leadership. An organisations approach to Customer Experience will live or die on the strength of transformational leadership. So… are you ready?!!!

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Making an impact on the customer experience in the first 90 days

Customer Alignment

One thing she was going to be tasked to do was to review their Voice of Customer (VoC) programme. She was keen that the tail wouldn’t wag the dog and that the Customer and CX strategy drove measurement and not the other way around. I would advise against the temptation to begin detailed journey-mapping at this stage.

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How to Establish a Customer Journey Through Email Marketing for Your Ecommerce Brand

Second to None

Emphasizing the customer journey is key to planning an email marketing strategy that yields similar results. There’s a lot of distracting content online, and sustaining a customer’s attention long enough that they make a purchase is difficult. How an Email Marketing Strategy Enhances the Customer Journey.

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Is Your Organization Earning The Right Kind Of Profit?

Second to None

Complete extensive Customer Experience research initiatives to get an accurate depiction of whether or not you are producing consistently satisfied customers and compare that data to industry benchmarks. An organization’s NPS is a quantifiable way to measure customer satisfaction rates.

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Use Customer Feedback To Support, Not Punish, Your Employees

Second to None

Brands should strive to be as receptive to customer feedback as possible, collecting a trove of information that can then be converted into tangible changes to the way your team interacts with consumers. This feedback can be acquired in several different fashions, including voice of customer survey and mystery shopping programs.

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How Today’s CX Leaders Can Connect Customer and Employee Experience for Radical CX Innovation

inmoment

What do you think of when you hear “radical innovation?” The theme of this year’s Forrester CXNYC conference was “Changing the Game—Leading Radical CX Innovation,” and since then, I have found myself thinking more and more about what radical innovation looks like in our space. The Inseparable Relationship Between CX and EX.

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Why Growing Brands Should Implement Mystery Shopping Programs

Second to None

This granulized information can help leadership identify areas along the customer journey that may be underperforming, as well as point out areas of success that should be replicated. Ultimately, all organizations should strive to capture the insights provided by a well-designed mystery shopping program. 1,2,3 [link].

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