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Epic Fail of Customer Journey Mapping — Part 2

CloudCherry

In our last post, we discussed three common pitfalls companies encounter in their customer journey marketing (CJM) initiatives: little support from the C-suite, a short-sided view of the end goal, and limited customer perspective. As Gartner notes , those successful CJM programs create usable journey maps.

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The Pandemic Trigger: It?s Time To Update Your Journey Maps

Kerry Bodine

What you knew about your customers back in January just doesn’t apply now — and if you’ve got existing journey maps, they are officially out of date. Similarly, you should keep your new journey maps under warrantee by checking up on them regularly to see if anything major has changed. Let’s get mapping!

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5 Things We Learned from EMEA Customer Experience Experts at XI Forum Europe

InMoment XI

If you missed out on the event, don’t worry—here are five key takeaways you can use to apply to your experience programme today! 5 Pieces of Advice from Our EMEA Customer Experience Experts. #1: Through a customer-first mindset, cross-functional collaboration and silos can be broken down.

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Incorporate CX Surveys into Your SaaS Customer Journey

Retently

The key to success for SaaS companies lies in prioritizing the positive experience of their clients through a customer-centric approach. While there are many ways to do that, measuring satisfaction levels and actively seeking relevant feedback is critical to improving customer journeys. What is NPS, CSAT, and CES?

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10 Customer Effort Score Tools in 2022 – Free & Paid

SurveySensum

But, it then became evident that customer loyalty also resembles the effort your customers put in to acquire your products and services. If your customers can’t find immediate solutions to their queries, connect to a customer support section to raise an issue, and get reliable customer assistance, they become disloyal.

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Exploring Customer Journey Mapping – An Interview with Jim Tincher

SurveySparrow

Soon after that, while working for a research company, a client asked me to create a journey map using this bland, simplistic template they had provided. I remember saying, “You can’t represent the richness of the customer experience with a PowerPoint slide filled with dots and bubbles!” I was horrified! We’re known for that.

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Customer Journey Analysis in 6 Easy Steps

Quadient

Customer Journey Analysis in 6 Easy Steps. The customer experience is the sum of all the interactions that a customer has over the life of the relationship with the brand. One of the ways we understand the customer’s experience is through mapping and analyzing the journey through all customer touchpoints.