article thumbnail

Journey Map or Process Map? What’s the Difference?

Seaton CX

What’s the difference between a customer journey map and a process map? This question comes up when I’m journey mapping with Customer Experience (CX) leaders and we bring other departments into the project. We had to explain how customer journey mapping was different from process mapping.

article thumbnail

Customer journey map: The key to understanding your customer

delighted

However, understanding every customer’s experience at each stage of the customer journey is crucial for turning business insights into long-term improvement strategies. . In this post, we will cover: What is a customer journey map? How can customer journey maps improve customer experiences?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

3 Tips for Insurance CX Programs Looking to Collect Valuable CX Data

InMoment XI

Insurance customers are buying into a long-term relationship, which means building brand trust is extremely important to keep customer retention rates high. And for insurance CX programs, customer data is a key source of information that can help insurance companies cultivate a growing trust with their consumers.

Insurance 493
article thumbnail

3 Tips to Bridge the Gap Between Your CX Team & C-Suite

InMoment XI

To help your brand along, here are three essential tips to close the gap between the C-Suite and CX teams. Tip #1: Break Down Metrics. Then put it under categories like customer acquisition, customer retention, cross-sell and up-sell, cross-savings, etc. Tip #2: Tell Stories.

Tips 493
article thumbnail

The SaaS Guide to Customer Engagement, Retention, and Advocacy

After onboarding, most SaaS customers have to find their own way to success—with little more than a few CSM calls (if they’re a large enough account to have one), and a knowledge base to get them there. The eBook will walk you through: The three-part framework for creating meaningful customer relationships that last.

article thumbnail

7 Best practices for a Customer Journey Map!

CustomerSuccessBox

Customer success, like any other tricky-to-navigate sector, requires a map. A customer journey map can help with this. It’s a document (or set of documents) that outlines when various teams in your company should communicate with customers. What is a Customer Journey Map?

article thumbnail

5 Questions to Ask When Making the Choice – Customer Journey Map or Touchpoint Map?

Education Services Group

They may sound the same, but customer journey maps are different from touchpoint maps (also known as service blueprints). They are both ways of looking at the customer journey, but one concentrates on the front-end, customer experience and the other focuses on the back-end processes that drive those experiences.