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How Customer Success and Marketing Can Work Together to Increase Customer Retention

ClientSuccess

For most customer success departments, the internal department you work closest with and most often is definitely sales. Actionable ways to bridge the gap between customer success and marketing. Your customers should be in the right ‘stage’ for a case study or else they may feel overwhelmed and put-upon.

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Q4 Customer Success: Renewals and Retention Process

ChurnZero

It has become just as important, in the SaaS industry particularly, to work to keep existing customers as it is to chase down new leads. Customer retention and renewal are now crucial pieces of business growth. Focusing on customer success and the renewal proces s in tandem can help improve customer retention.

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Measuring Emotional Value Index (EVI®) throughout the Customer Journey

Feedbackly

It is a KPI that helps you track, measure, and analyze how customers feel about your business and understand its impact. The benefit of Emotional Value Index (EVI®) is that it can be applied to any phase of the customer journey, both at the micro and macro level. Download your free EVI® eBook here:

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10 Resources to Improve Your Customer Retention Strategy

Gainsight

Bookmark this collection of resources all about customer retention and stop churn in its tracks. Customer retention is one of the biggest metrics in SaaS and a key component in any SaaS company’s strategy. Cultivating a high retention rate will set you up for long-term success. What is Customer Retention?

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The SaaS Guide to Customer Engagement, Retention, and Advocacy

After onboarding, most SaaS customers have to find their own way to success—with little more than a few CSM calls (if they’re a large enough account to have one), and a knowledge base to get them there. The eBook will walk you through: The three-part framework for creating meaningful customer relationships that last.

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How Internal Engagement Can Promote Strong Customer Success

Education Services Group

Customer Success is all about relationships. Your relationship with your customers, of course, but also the CS team’s relationship with other internal groups, and even their relationship with executive leadership. Communicate with your team like you want them to communicate with your customers.

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5 Pillar Customer Success Strategy Stack

ClientSuccess

There’s nothing quite like the promise of a new year to get your customer success team invigorated and rejuvenated. The beginning of a new quarter and a new year is the perfect time to nail down parts of your customer success strategy that might have been difficult or confusing in the past. Compensation Plans.