Currency Alliance

JANUARY 18, 2021

It’s time for hotel operators to re-evaluate how well their ace in the hole – their loyalty program – is enabling every function of their business to deliver more value. Here are three predictions of how loyalty programs must evolve in hospitality. Yet like many hotels, most hotel loyalty programs are homogenous.

Hospitality 52

Hospitality Loyalty Industry Hotels 52

Currency Alliance

JUNE 16, 2020

While travel and retail brands have made a lot of progress in the last 24 months, the bulk of innovation has come from other consumer sectors – including media businesses, entertainment, and telecoms providers, which in recent years appeared to regard loyalty as a lost cause. There’s a lot of useful takeaways in this, for loyalty marketers.

Loyalty 52

Loyalty Innovation Travel Loyalty Programs 52

Happy or Not

AUGUST 28, 2023

As retailers analyze customer behavior and satisfaction , sales data, and historical trends, they optimize their operations and gain valuable insights that translate into an enhanced customer experience and sustained growth. This, in turn, enhances existing customer relationships and cultivates loyalty.

Retail 36

Retail Analytics How To Trends 36

Currency Alliance

JUNE 11, 2017

Loyalty program announcements so far this year indicate a major sea change. To get customers re-engaged, brands are making it easier to participate in their loyalty programs and are offering enhanced ways to redeem – so customers can make use of even small amounts of points/miles.

Loyalty 52

Loyalty Loyalty Programs Multi-Channel Rewards Programs 52

CloudCherry

JULY 25, 2018

Iconic firms often deploy “next-generation self-service, loyalty program management, and ‘voice of the customer’ survey analytics.”. 91% of respondents from Iconic firms indicate that they use AI solutions to some degree to increase customer satisfaction, as compared with 42% of overall respondents.”.

Technology 170

Technology Brands Customer Experience Omni-Channel 170

SurveySparrow

AUGUST 14, 2023

By simplifying the path to purchase, you remove barriers and make it easier for customers to engage with your brand. Empower Your Representatives Your representatives are the face of your brand and have a significant impact on the customer experience. With tools like SurveySparrow on the market, your job just got easier!

Tips 52

Tips Customer Experience Self Service Customer Centricity 52

West Monroe

JUNE 26, 2018

Over the past few years, water utilities have begun to embrace the importance of a unified customer experience strategy – one that involves technological transformation, employee engagement, and process improvements. A unified customer experience strategy requires more than employee engagement.

Customer Centricity 40

Customer Centricity CRM Employee Engagement Loyalty Programs 40

BirdEye

MARCH 24, 2023

Offers help prospects feel engaged and inspired by their interaction with your product or service. Ask for a sale when the customer is ready to purchase. This is a secret weapon that leading businesses use to transform satisfied customers into repeat businesses and zero-cost brand ambassadors. Share valuable content.

Return on Investment 98

Return on Investment Social Media Sales Metrics 98

Clarabridge

OCTOBER 12, 2015

Personalization isn’t just a buzz word for customer experience teams—it’s an integral part of any customer engagement strategy. Personalizing the customer experience shows your customers that you are listening to their feedback, that you understand and empathize with their needs , and that you value their opinions.

Customer Experience 40

Customer Experience Hotels Knowledge Base Loyalty Programs 40

ShepHyken

OCTOBER 6, 2023

How to Build Customer Loyalty In 2023 – 3 Must-know Strategies A few strategies in your pocket can help you build customer loyalty better by keeping your customers engaged and loyal. Customer loyalty programs include points-based systems, tiered rewards, and VIP treatment.

Loyalty 61

Loyalty Tools Social Media Loyalty Programs 61

Lumoa

FEBRUARY 9, 2023

It involves measuring customer effort on customer service interactions, such as the number of customer emails received, the length of customer wait times, and the number of customer complaints. This helps to ensure customer satisfaction and builds long-term customer loyalty.

Net Promoter Score 445

Net Promoter Score Customer Journeys Customer Experience Omni-Channel 445

Currency Alliance

DECEMBER 1, 2020

Apart from adapting to mobile apps and ditching plastic cards, the typical loyalty programs in 2020 still operate pretty much the same as they did at the turn of the century. And there are many, many more of these lookalike programs. The customer experience has evolved. Why hasn’t loyalty? Customer singular.

Loyalty Programs 52

Loyalty Programs Loyalty Multi-Channel Hotels 52

Forrester's Customer Insights

MAY 8, 2015

Back in February, I published a brief on Demystifying Real-Time Interaction Management , where I reviewed evolving requirements for building a contextual marketing engine, capable of engaging empowered customers across real-time channels.

Interaction 20

Interaction Management Loyalty Programs Social Media 20

Currency Alliance

DECEMBER 19, 2022

It has the potential to address a lot of business challenges, and enable many forms of elusive innovation in loyalty marketing. The biggest opportunities for loyalty programs relate to operating more efficiently to reduce cost, and improving personalization. Using AI to improve profitability of pricing and promotions.

Loyalty 52

Loyalty Marketing Airlines Loyalty Programs 52

Retently

FEBRUARY 21, 2024

By pinpointing where your customers come from, you can streamline your efforts, enhance engagement, and grow your business. surveys provide actionable insights into the effectiveness of marketing strategies and boost engagement by truly valuing the voice of the customer. Key Takeaways “How Did You Hear About Us?”

Survey 78

Survey Social Media Advertising Analysis 78

NobelBiz

JULY 25, 2023

Interaction Analytics often termed the keystone of customer engagement strategies, provides businesses with a profound look into customer behaviors, preferences, and patterns when engaging with products or services. This allows for instantaneous intervention, potentially salvaging a customer relationship.

Interaction 98

Interaction Analytics Call Center Contact Center 98

Currency Alliance

DECEMBER 17, 2019

This is the blog version of our Loyalty Strategy Guide 2020. For a more engaging read, click here to Currency Alliance Loyalty Strategy Guide 2020. There was a mix of good and bad, for loyalty in 2019. More customers will want to earn more loyalty currencies – which is potentially fantastic for all brands.

Loyalty 64

Loyalty Strategy Loyalty Programs Travel 64

Currency Alliance

JUNE 22, 2017

A year that could see a tipping point for customer loyalty programs. We’ve seen plenty of articles over the last couple of years about how the traditional loyalty program is falling short. We need to ask ourselves – do traditional drivers of customer loyalty still apply to the modern consumer?

Loyalty 40

Loyalty Loyalty Programs Social Media Brands 40

Currency Alliance

NOVEMBER 17, 2020

It allows us to keep customers engaged when business plans fly out the window, due to marketplace calamities, such as the Covid-19 pandemic. Each trend supports aspects of the broader business imperative: to be present when and where customers choose to engage. putting the customer at the center of your business model.

Loyalty 52

Loyalty Trends Loyalty Programs Travel 52

Currency Alliance

MAY 9, 2019

Independent of market positioning, unique customer insight will become the primary competitive advantage. Enter: loyalty marketing. Building such habits is precisely what loyalty programs do. . The massive potential of loyalty marketing in mobility.

Loyalty 56

Loyalty Strategy Loyalty Programs Airlines 56

Currency Alliance

FEBRUARY 10, 2020

One of the earliest loyalty programs came out of the grocery sector. Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app.

Loyalty Programs 52

Loyalty Programs Loyalty How To Hotels 52

Qualtrics

DECEMBER 20, 2018

Before you know what areas to improve you need to do some customer experience research to understand your customer experience, and what factors move your customer satisfaction metrics. Research throughout the customer lifecycle. Download the Qualtrics eBook 16 Ways to Capture and Capitalize on Customer Insights.

Customer Experience 30

Customer Experience Effort Score Rewards Programs NPS 30

ChurnZero

MARCH 13, 2020

Access to real-time customer insights demands real-time customer engagement. Use this time to discuss Customer Success frameworks, predicted trends, or ways to expand their operations. For engaged customers, focus more on their processes and less on your product. Customer Success Around the Web.

Metrics 59

Metrics Customer Success Consulting Return on Investment 59

Thematic

NOVEMBER 13, 2018

In addition, with a well-implemented VOC program, you can better retain your customers – think higher customer loyalty scores, less churn, and a higher customer lifetime value, thanks to repeat purchases. VOC is also a good complement to other insights. 3 step process for implementing a VOC program.

Voice of Customer 101

Voice of Customer Net Promoter Score Effort Score ROI 101