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Navigating Multi-Channel Marketing: Advantages, Strategies, and Real-World Examples

SmartMessage Blog

What is Multi-Channel Marketing? Multichannel marketing definition is the strategic approach of interacting with customers through a combination of various communication channels. This approach increases visibility and enhances the potential for customer interaction and engagement.

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How to Upgrade to an Advanced Customer Experience Strategy

Lumoa

From social media posts to Google and Yelp reviews, every buyer can recount their customer experience with your company to a global audience. It is no wonder, then, that businesses have started paying much closer attention to their customer experience (CX) strategy.

Strategy 208
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Unveiling Integrated CX Part 2: Richest Insights for Transformative Results

InMoment XI

Integrated customer experience ensures understanding, prioritising, and taking action for amplified customer satisfaction and business growth. Bringing all this data together is akin to assembling a jigsaw puzzle, revealing the complete image of customer interactions.

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Your Guide to Mastering Brand Reputation Management

InMoment XI

These tools are essential for understanding how your customers are talking about your brand. Respond to customer feedback, both positive and negative, to show transparency and dedication to customer satisfaction. Doing this will help you foster a community around your brand, where customers feel heard, valued, and connected.

Brands 378
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The Complete Guide to Mastering Contact Center Analytics

InMoment XI

In the era of customer-centricity, contact center analytics stands as a beacon, guiding businesses and contact centers toward informed, data-driven decisions. This article delves deep into the intricacies of contact center analytics, showcasing how they can be the linchpin in enhancing customer experience and driving business growth.

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Accelerating the Customer Experience post-COVID

Lumoa

Although we refer to the “post-pandemic world” in this article, we understand that we’re still in the middle of it all — we just hope we can provide a little hope and guidance for the present and future reality of a post-COVID world. Another trend to emerge throughout the increasing digital interactions has been the use of video.

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Top Customer Care Trends to Consider as You Plan for the New Year

BlueOcean

As customer care teams start planning for 2024, we’ve seen how easy it can be to get stuck in a rut. The quickest way to get re-inspired is by getting a finger on the pulse of current news and customer service trends in the industry. How are other customer experience leaders delivering? Wise words from CallMiner.