Vocalabs

MARCH 30, 2018

Why are we do obsessed with metrics? Customer Experience. Next week our local chapter of CXPA will be hosting a session called "Battle of the Metrics." But why do we spend so much time and effort worrying about metrics? So maybe it's not so surprising that we also have strong feelings about which CX metric to use.

Metrics 48

Metrics Entertainment Measurement Customer Experience Professionals 48

Horizon CX

OCTOBER 3, 2020

That certainly, and especially, includes being skilled and competent at the management of Customer Experience (CX). This also must be a dynamic process because as customer needs change to do expectations around their experiences. Metrics and Measurement. Survey Design & Development. Survey Deployments.

Customer Journeys 130

Customer Journeys Net Promoter Score Effort Score Analysis 130

Alida

MARCH 10, 2017

The call to “improve the customer experience” is a nebulous one. CX programs often fall back on metrics such as Net Promoter Score to track success, without ever linking back to critical metrics such as churn, lifetime value (LTV) and revenue. Inability to link CX to business value. Lack of ownership.

Customer Experience 196

Customer Experience Net Promoter Score Effort Score Chief Customer Officer 196

ChurnZero

MARCH 29, 2019

How Best to Create a B2B Survey. With that in mind, it is generally more useful to conduct a formal survey. The most crucial part of creating a survey is to consider what results you are anticipating. After all, you can always run more than one survey if you are looking to consider multiple angles. Begin with the End.

B2B 73

B2B Survey Net Promoter Score Effort Score 73

ShepHyken

JUNE 23, 2020

The Future of Customer Feedback. How to Get the Most Out of Your Customer Feedback Today and Beyond. Shep Hyken interviews Martha Brooke , founder of Interaction Metrics. They discuss effective strategies to getting useful customer feedback as well as the future of customer feedback. Beware of survey fatigue!

Survey 73

Survey Feedback Touchpoint B2B 73

CSM Magazine

NOVEMBER 3, 2022

The broad adoption of conversational AI for customer experience has been crucially delayed – despite AI’s potential to have a demonstrable positive impact on business and customer satisfaction metrics. Gartner ’s “2022 CEO Survey — The Year Perspectives Changed” revealed 91.5% About Waterfield Tech.

Virtual Agent 52

Virtual Agent Telecommunications Contact Center Customer Experience 52

CSM Magazine

MAY 19, 2023

Consistency Consistency is vital for delivering a cohesive customer experience across multiple touchpoints. Some common KPIs include: Average time to resolve customer issues First contact resolution rate Customer effort score These metrics provide valuable insights to guide improvements in customer experience engineering.

Customer Journeys 52

Customer Journeys Customer Experience Net Promoter Score Effort Score 52

Thematic

JULY 24, 2023

TL;DR Qualitative data helps you understand people’s behaviors, emotions and experiences while quantitative data provides measurable insights. Qualitative research methods include interviews, focus groups, and surveys with open-ended questions, while quantitative research uses surveys with closed-ended questions.

Data 62

Data Analysis Survey Measurement 62

Zeisler Consulting

MAY 27, 2021

I remember early in my career having to explain to leaders that using a control chart (at that time in this company, control charts were all the rage ) to display our Customer satisfaction metrics made no sense. Have you ever simply called a Customer to ask what her thoughts are? Do you interview your Customers?

Customer Centricity 72

Customer Centricity Fashion Culture Customer Satisfaction 72

SuiteCX

MAY 10, 2016

There was also significant emphasis on the voice of the employees and their potential to contribute to improving the customer experience. At the end of the day, customer experience is indeed driven by a combination of metrics and analytics.

Net Promoter Score 100

Net Promoter Score Customer Journeys Effort Score Case Study 100

Pointillist

JUNE 5, 2019

But how do leading organizations optimize their customers’ journeys, improve customer experience and measure its impact on their business? Customer experience is a top priority for organizations in 2019 Customer experience is universally recognized as a top priority by most organizations, regardless of industry or size.

Customer Journeys 89

Customer Journeys Measurement Report Omni-Channel 89

SuiteCX

JANUARY 2, 2017

The primary disconnects are how Customer Experience professionals present and communicate Customer Experience to the C Suite. Customer Experience is more than how customers answer surveys (customer satisfaction and Net Promoter). Customer Insight.

Customer Journeys 100

Customer Journeys Self Service Customer Insights Survey 100

SuiteCX

JANUARY 2, 2017

The primary disconnects are how Customer Experience professionals present and communicate Customer Experience to the C Suite. Customer Experience is more than how customers answer surveys (customer satisfaction and Net Promoter). Customer Insight.

Customer Journeys 100

Customer Journeys Self Service Customer Insights Survey 100

Bob Hayes

MARCH 21, 2016

Businesses assess the attitudes of their customers using customer surveys. The purpose of these surveys, typically conducted annually, is to help companies maintain or improve the quality of the customer relationship. This study will compare customers' attitudes over a 1.5-year for both time periods.

Metrics 40

Metrics Customer Satisfaction Study B2B 40

Storyminers

JULY 6, 2020

Prior to joining Temkin Group, she implemented the CX strategy and managed the Voice of the Customer program for Crowe Horwath LLP, one of the top 10 public accounting and consulting firms in the US. In 2014, Ian officially became a Certified Customer Experience Professional. Annette Franz. Jeff Toister.

Customer Experience 147

Customer Experience Customer Service Social Media Consulting 147

Storyminers

JULY 6, 2020

Prior to joining Temkin Group, she implemented the CX strategy and managed the Voice of the Customer program for Crowe Horwath LLP, one of the top 10 public accounting and consulting firms in the US. In 2014, Ian officially became a Certified Customer Experience Professional. Annette Franz. Jeff Toister.

Customer Experience 130

Customer Experience Customer Service Social Media Consulting 130

SurveySensum

JULY 9, 2021

Why is it important for CX Professionals to be empathetic? Customer experience professionals must learn empathy because they are the ones in charge of making the end-customer satisfied. And, how will they know how to make an incredible customer experience if they don’t empathize with their customers?

Social Media 98

Social Media ROI NPS Loyalty 98

CX Journey

MAY 5, 2015

I'm blogging today from the Customer Experience Professional Association's (CXPA) Insight Exchange in San Diego. Erin went from a CX management role to a CX measurement role, charged with transforming a 15-year-old customer satisfaction program to a CX measurement and management program. Tractor talk!

Customer Journeys 80

Customer Journeys Strategy Customer Experience Government 80

Bob Hayes

MARCH 2, 2015

The CSI is calculated using one-word responses from the following customer survey question: What one word best describes this company? In a Word: The Customer Sentiment Index from Business Over Broadway. Measuring Customers’ Attitudes using Structured and Unstructured Data. In One Word.

B2C 40

B2C Net Promoter Score B2B Analysis 40

Pointillist

MAY 23, 2018

More and more marketers and customer experience professionals are now looking for the best customer journey analytics platform to understand and engage with individual customers at a personal level, at scale. According to a recent Forrester survey, 88% of CX pros are doing customer journey mapping.

Customer Journeys 90

Customer Journeys Analytics How To Touchpoint 90

Chattermill

JUNE 25, 2019

Their customer experience data flow is designed to continuously collect all streams of customer information in real-time and democratise it. There is no need to log into a different system to view NPS, CSAT or surveys responses and email various departments for CSV files of data stored in excel.

Customer Experience 45

Customer Experience Customer Centricity Effort Score ROI 45

Steve DiGioia

DECEMBER 5, 2016

Metrics are designed to focus on what the organization wants to achieve. Direct contact with customers is limited, so they become figures on a sales report, not real people. The solution is to keep customers “front and center” for leaders and everyone else. I like the idea of a Customer Room proposed by Jeanne Bliss.

Industry 100

Industry Culture Metrics Customer Centricity 100

SurveySparrow

OCTOBER 25, 2019

Companies with successfully implemented customer experience strategies are found to achieve higher customer satisfaction, increased revenues, and reduced customer churn. A research run by American Express found that around 60% of the customers wouldn’t mind paying more for a better customer experience.

Omni-Channel 77

Omni-Channel Strategy Customer Experience Customer Journeys 77

Pointillist

APRIL 26, 2018

As per the ‘State of Customer Experience in 2018’ survey , one of the biggest roadblocks to delivering exceptional customer experience is dealing with customer data. The outcome has been an improvement in customer satisfaction scores across board and increased customer lifetime value.

Customer Experience 72

Customer Experience How To Effort Score Touchpoint 72

Lumoa

APRIL 24, 2018

The Net Promoter System® (or NPS) has been a popular customer experience metric since its creation in 2003. If they are not doing a good job they can quickly fix the situation with the customer." Ian Golding Global Customer Experience Specialist and Certified Customer Experience Professional.

System 338

System Effort Score NPS Net Promoter Score 338

Pointillist

APRIL 17, 2019

Finally, while they ingest and integrate data from multiple sources for analysis, Customer Analytics tools still ask for your data to be mapped to their internal data model, which may require the assistance of vendor or third party service providers. One of the core criteria for CDPs is that they’re a marketer-led technology.

Customer Journeys 51

Customer Journeys Analytics Tools Data 51

ChurnZero

APRIL 12, 2019

Speaker: Julia Ahlfeldt, Certified Customer Experience Professional. Q: What do you see as the main differences (if there are any) between the Customer Success (CS) and Customer Experience (CX) practice? You’ll notice that I haven’t said- send out a Net Promoter Score (NPS) survey, and that’s intentional.

Customer Centricity 14

Customer Centricity Customer Success Net Promoter Score Self Service 14

Russel Lolacher

OCTOBER 10, 2022

Let’s call this customer experience Professionals Association. And she’s been a been a bunch of top this and top that list for customer experience leadership. So the bottom line is the measurements, the metrics are getting more sophisticated feelings matter sentiments matter. Hello to you, Stacy.

Trends 52

Trends Net Promoter Score Leadership Employee Experience 52

Bold360

NOVEMBER 21, 2016

To gain some insight into the key lessons emerging from 2016 and what’s ahead for 2017, we asked a panel of 31 customer-focused marketers and CX pros to answer this question: “When it comes to customer experience: now that we’re nearing the end of 2016, what have you learned and what will you do differently in preparing for 2017?”

Customer Experience 40

Customer Experience Omni-Channel Social Media Self Service 40

SurveySensum

JULY 14, 2020

Head of Customer Experience for UL EHS, Co-Founder of CX Accelerator, and CEO of Officium Labs, Nate Brown is an ICMI Top 50 Thought Leader. He is a Customer Experience Blogger and Speaker and offers expertise in customer journey mapping, a voice of the customer programs, survey process and analysis, employee engagement, and others.

Customer Experience 132

Customer Experience Consulting Multi-Channel Leadership 132

Qualtrics

JULY 16, 2019

A core group of happy customers who continuously refer you to other customers. A mechanism that constantly generates new customers. At this stage, you also need to focus all your efforts on one single metric that reflects the overall growth of the company. You just have to get a step closer to your customers.

Data 37

Data Marketing Customer Experience Net Promoter Score 37