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Let’s Discover The State Of Customer Obsession In Government

Forrester's Customer Insights

Government organizations that want to improve the services, benefits, products, and experiences that they provide to customers must focus relentlessly on customers’ needs. Most government organizations want to be more customer obsessed.

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It’s Time For CX Governance To Grow Up

Forrester's Customer Insights

We’ve just published some new research that talks about better paths to address the key challenges that doomed previous approaches to customer experience (CX) governance. We found that, when CX leaders think about setting up CX governance, they should: Align to the corporate culture.

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Emerging Customer Experience Trends in 2023

Lumoa

7 Customer Experience Trends to Know in 2023 Here are seven trends that will keep your customer experience strategy on top. #1 1 Customer insights are a company-wide resource Even just a few years ago, customer insights or feedback were collected and owned solely by the CX or marketing team.

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Create Your CX Charter with These 6 Questions

Experience Investigators by 360Connext

A Customer Experience Charter can answer that question. What is a Customer Experience Charter? A customer experience charter is a brief document outlining the agreements the CX governing team needs to align with their decisions. How Can We Prioritize CX efforts?

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The NSW Government Embarks On A Bold Journey To Improve Customer Experience (CX)

Forrester's Customer Insights

Weak Government CX Harms Mission Performance As customer expectations keep rising, governments around the world struggle to improve customer experience (CX).

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Three Things US And Canada Government Mobile Websites Need To Fix Now

Forrester's Customer Insights

When we set out to do a Digital Experience Review™ of US and Canada government websites, my colleagues and I started by checking to see which sites were most heavily used and how they’re accessed. I can’t rightly say when the balance tipped in favor of mobile access over desktop, but we’re here now — […].

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The Promise (And Perils) Of Customer-Focused Government Technology Transformation

Forrester's Customer Insights

Technology transformation is a fundamental lever to change the working of government overall.