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The Psychology Behind Customer Retention and Loyalty

Experience Investigators by 360Connext

When working to grow their business and revenue, companies often focus most (if not all) of their resources on attracting new customers. Customers expect (and deserve!) If a customer tries a new brand that fails to deliver on their needs—especially during the earliest interactions—they have little reason to support it.

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Guest blog: 5 Customer Experience Trends for Financial Institutions in 2023

Comm100

It will also help you know what the customer expects depending on where they’re on their journey. This involves including customers in your plans, constantly engaging them on social media, telling your brand stories, and offering education. They expect relevant and customized CX from their financial institutions.

Financial 206
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Extract those vexing pebbles to ease negative word of mouth

Think Customers

Let go of friction to unlock revenue “You are making a stronger 1:1 ratio between what customers expected and what they got,” Hunsaker continued. Resist the lure of the quick win and go for an action plan that involves all teams that have impact, direct or not, on the customer experience. Say what you do and do what you say.”

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How to Set Goals & Build a Strategy to Drive Customer Experience Improvement

Comm100

Numerous studies have shown that customers are willing to pay more money for good service. Therefore, any company trying to improve their customer experience should follow a defined plan to adopt a strategy that is congruent with their customer expectations. What actions will improve our customer satisfaction ratings?

Strategy 294
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‘Happy Birthday Mr Glodnig’!! How NOT to create a good impression with customers!

ijgolding

The purchase (actually conducted as a mystery shopping exercise whilst in my role as Head of Group Customer Experience at Shop Direct) has led to me experiencing another certainty in my life – my annual ‘Happy Birthday’ email from JD Williams. Virgin trains WiFi failing to work is also an annoying certainty!

Hotels 212
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Guest Post: The Shocking Percentage of Customers Who’d Leave Your Business Due to Bad Service – and What You Can Do About It

ShepHyken

Customer service is essential to the loyalty of your clients. Loyalty leads to customer retention, and retention is vital for businesses because the cost of acquiring new customers is on average five times higher than retaining your existing clients.

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Customer journey map: The key to understanding your customer

delighted

Creating a customer journey map can help you and your company visualize how customers feel at all brand touchpoints so you can avoid potential issues ahead of time, increase customer retention, and discover key information to make the best decisions for your business. Gaining a deeper understanding of your customer.