CSM Magazine

MAY 24, 2021

With the pandemic remaining widespread, business owners are now asking the question—how to maintain strong customer engagement during COVID-19? Reinventing Customer Engagement. Customer engagement is the process of strengthening your emotional connection with your customers. Keep Your Lines Open.

Customer Engagement 52

Customer Engagement Engagement Social Media How To 52

CSM Magazine

SEPTEMBER 8, 2023

But as the industry matures, so does the challenge of keeping customers loyal and engaged. Yet, this boom also means that online stores face stiff competition in attracting and retaining customers. In this article, we’ll explore a few next-level approaches that are shaping the future of e-commerce engagement.

Loyalty 52

Loyalty Engagement Customer Engagement Omni-Channel 52

Storyminers

AUGUST 21, 2018

If the majority of your customers are baby boomers or Gen Zers, then marketing is a simple matter of reaching that generation where they spend the most time and in a way that speaks to them. How do you customize your customer experience to appeal to various age groups while remaining relevant to all of them? Vary Your Content.

Customer Experience 124

Customer Experience Social Media Infographics Advertising 124

CSM Magazine

JULY 13, 2022

There are numerous ways that customers engage with your business. Each one is a chance for you to nurture their interactions towards a sale, referred to as customer touchpoints. Optimizing your customer touchpoints can lead to stronger brand loyalty, more revenue, and improved sales. Customer Touch Points Examples.

Touchpoint 69

Touchpoint Customer Journeys Self Service Chatbots 69

CSM Magazine

MARCH 14, 2022

Creating the correct customer-centric business model is your ticket to standing out from your competitors and encouraging customer loyalty. Customer-centricity is essential for companies since it drives a customer further down the sales funnel. 6 examples include successful customer-centric companies.

Customer Centricity 98

Customer Centricity Examples Company Loyalty Programs 98

Storyminers

AUGUST 21, 2018

If the majority of your customers are baby boomers or Gen Zers, then marketing is a simple matter of reaching that generation where they spend the most time and in a way that speaks to them. Here are nine ways to customize your in-store and online experience to reach multiple generations: 1. Engage Generations.

Social Media 100

Social Media Customer Experience How To Infographics 100

NobelBiz

FEBRUARY 21, 2023

Customer Data is the new currency for contact centers in 2023 and beyond. Businesses can utilize this data to gain a significant competitive edge over their competitors while also creating customer loyalty programs. We will also discuss why customer data privacy and security matter for contact centers.

Contact Center 52

Contact Center Data Management Contact Center Software 52

CSM Magazine

SEPTEMBER 1, 2021

In a hyper-connected world, social media can be a key component of your customer experience strategy. Here are ten things you can do to help provide great customer service on social media. Respond Promptly to Customers. Your response time is just as important as the speed at which you respond to customers via other channels.

Social Media 93

Social Media Customer Service Tips CRM 93

NobelBiz

FEBRUARY 15, 2023

Customer Data is the new currency for contact centers in 2023 and beyond. Businesses can utilize this data to gain a significant competitive edge over their competitors while also creating customer loyalty programs. We will also discuss why customer data privacy and security matter for contact centers.

Contact Center 52

Contact Center Data Contact Center Software Management 52

Michelli Experience

OCTOBER 24, 2017

A long, long time ago (20 years) in a galaxy far, far away (actually main street USA) customers were basically loyal to brands. Customer loyalty is at a premium and to the surprise of many that premium is not just for Millennials. Market with a positive message and build loyalty programs anchored to doing good in the world.

Loyalty 157

Loyalty Consulting Loyalty Programs Groups 157

CSM Magazine

OCTOBER 25, 2023

As a result, physical retailers must offer something truly special to entice and retain customers. Key Components of Effective Customer Service Training The human interaction that a retail store can offer is a huge advantage. Comprehensive training is essential for effective customer engagement.

Exceptional Customer Service 52

Exceptional Customer Service Retail Training Customer Service 52

CSM Magazine

DECEMBER 8, 2022

In the wake of significant inflationary pressures leaving consumers with less disposable income, retailers can’t afford to ignore the critical importance of creating exceptional customer experiences. To the Retail Customer Experience Victors, Go the Spoils. Still, a negative customer experience can send shoppers packing.

Retail 52

Retail Customer Experience Self Service Loyalty Programs 52

Currency Alliance

DECEMBER 17, 2019

There was a mix of good and bad, for loyalty in 2019. Much of the bad has derived from a lack of belief or understanding from CEOs, who constrain budgets, and prop up short-term earnings with value that ought to flow to customers. The widespread devaluation of loyalty currencies during the past few years brings this into sharp focus.

Loyalty 64

Loyalty Strategy Loyalty Programs Travel 64

CSM Magazine

NOVEMBER 22, 2023

In today’s rapidly evolving business landscape, payment methods are crucial in shaping customer experiences and facilitating seamless transactions. This digitalization offers convenience and allows businesses to access a broader customer base, transcending geographic boundaries.

Banking 52

Banking Financial Retail Loyalty Programs 52

CSM Magazine

JANUARY 10, 2023

For betting sites, customer experience technology is becoming a key factor in the success of their business. By utilizing cutting-edge software, these companies can curate content for customers based on individual preferences, interests, and histories; helping them have even more rewarding gaming sessions that are fine tuned just for them.

Technology 52

Technology Customer Experience Video Analytics 52

CSM Magazine

JANUARY 10, 2023

As an online casino owner, providing great customer support is key to success. It doesn’t matter if you are offering the most attractive bonuses or new games—if customers don’t have a top-notch experience with your service, they won’t come back. Understand your customer journey. Gather customer feedback.

Tips 52

Tips Self Service Omni-Channel CRM 52

CSM Magazine

OCTOBER 4, 2023

Hamish Sherlock of Applause , explains how to build a next-generation loyalty scheme. For centuries, merchants have been offering special tokens that repeat customers could redeem for goods. Today, stamps, vouchers and coupons have mostly been replaced by apps and digital methods of tracking customer engagement.

Loyalty 59

Loyalty How To Banking Airlines 59

Currency Alliance

FEBRUARY 26, 2019

Having benchmarked and talked to hundreds of loyalty programs in the past few months, what we think program leaders ought to be doing during the next 3-6 months is preparing a plan to realign their loyalty program design with the broader business strategy and core value propositions. Customer data: maximize ROI.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

CSM Magazine

SEPTEMBER 27, 2023

Examples of metaverse virtual spaces where brands can engage customers include Voxels, Decentraland, Sorare, Roblox, and Fortnite. The data helps generate impactful insights, enabling businesses to analyze customer behavior and offer personalized experiences.

Technology 59

Technology Tourism Travel Entertainment 59

Currency Alliance

AUGUST 16, 2019

Loyalty programs once enabled relatively personalized marketing. From a standing start of zero customer data some 20 years ago, brands became able to incentivize desired behaviors in highly-predictable customer segments. Value, that is, to a minority of highly-frequent, high-spending customers.

Loyalty 40

Loyalty Brands Loyalty Programs Airlines 40

CSM Magazine

AUGUST 4, 2022

While customers are returning to physical shopping in the post-Covid economy, digital engagement strategies are still vital to retain customers and keep them satisfied. Digital experience is very important to this group and rates second only to price as the biggest driver of customer satisfaction.

Consumers 59

Consumers Retail Customer Satisfaction Advertising 59

Currency Alliance

JANUARY 22, 2020

Every CEO waxes lyrical about the importance of loyalty. Every CFO knows a loyal customer is many times more profitable than others. And yet, many loyalty programs are run like barnacles on the side of a business: battling for budget, rather than being nurtured as the core way to engage customers via every channel and touchpoint.

Loyalty 40

Loyalty Brands Loyalty Programs Rewards Programs 40

Currency Alliance

JUNE 11, 2019

A 2018 Collinson study reported that 66% of financial services professionals say their bank “does not understand why customers are loyal or have a strategy to strengthen customer relationships”[i]. Bribing customers is easy and, as with most easy initiatives, not very profitable. Actually, they do. Extra what? in 2017[vii].

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

CSM Magazine

DECEMBER 14, 2015

Study Reveals Brands are failing at personalization, causing customer experience to suffer and demonstrating need for contextualized experiences. Study Reveals Brands are failing at personalization, causing customer experience to suffer and demonstrating need for contextualized experiences. Following an in-depth survey in the U.S.,

Study 40

Study Brands Customer Experience Loyalty Programs 40

Currency Alliance

SEPTEMBER 5, 2018

The “Marriott More” program allows its members to earn and redeem points on everyday retail purchases[iii]. Coalition programs are gaining steam because, managed, correctly, they solve the biggest problem in loyalty marketing: engaging your long- and mid-tail customers, rather than just 20-25% of the most frequent.

Loyalty 36

Loyalty Consumers Brands Airlines 36