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Customer Retention During Economic Downturns: What’s Top of Mind for Your Customers?

Totango

Equipped with the knowledge provided by customer data, you can help your customer survive tough times by offering practical solutions that add value and ultimately contribute to customer retention during economic downturns — even ones caused by a pandemic. Customer Retention Is Your Future.

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6 SaaS Customer Retention Best Practices

Totango

In customer retention, every engagement counts. Rather, customer retention for SaaS enterprises is a result of the customer experience. Why Customer Retention Matters. The digitization of business has made customer retention the lifeblood of the Software-as-a-Service industry.

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What is Customer Retention Cost?

CustomerSuccessBox

Then while considering customer acquisition cost (CAC) why miss out on customer retention cost (CRC)? They both are of equal significance and when the matter is to retain your loyal customers to have repeat business with you, this metric needs a bit of attention as well. About customer retention cost.

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How to Calculate the ROI of Customer Experience

Opinionator

The power of ROI (return on investment) is undeniable when measuring customer experience. Even a small increase in positive customer experience (CX) can propel your revenue to new heights, increasing company profits considerably. A high ROI ratio is what companies look for. What is Customer Experience?

ROI 98
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Create a Strong Customer Engagement Strategy

Totango

Creating a strong customer engagement strategy makes sure every interaction delivers that value. At the same time, an effective engagement strategy incorporates much more than 1:1 touchpoints, and considers engagements such as 1:many opportunities, including communities, events, advocacy, and learning.

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The ROI of implementing Customer Success

CustomerSuccessBox

Senior Customer Success (CS) leader VP of Customer Success Head of Customer Success. And, are you losing your sleepover identifying and measuring ROI for your CS practices? Customer Success is the lifeblood of a SaaS business. Well, that is the impact of implementing CS function on ROI! Rockefeller Jr.

ROI 52
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Measuring Retention and Marketing ROI

SuiteCX

Customers do not react well to being told “you cannot join this brilliant reward program because we need a control group and you’re in it”. This translates to, ‘my biggest spending customers are more valuable than my lowest spending customers’. Where will I get the best ROI from directing marketing resources?

ROI 100