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Can you transform angry customers into loyal ones?

Alida

That’s why it’s important to keep your cool when concerned customers reach out to your brand, especially in the age of social media, where a misstep can go viral quickly. Below are real-life examples of how brands have delivered excellent customer service to transform a negative customer interaction into a positive experience.

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Customer Satisfaction Best Practices: Insights for Marketing Experts

SurveySensum

Anticipating Future Needs Analyzing your customer needs and market trends helps you stay ahead and develop innovative products and strategies. Just like how Apple anticipated the demand for wireless headphones and launched AirPods, meeting emerging customer needs and preferences.

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When ‘Push’ Marketing Goes Too Far

Beyond Philosophy

A couple of years ago, our local newspaper, The Philadelphia Inquirer, ran a disturbing story about how a mortgage loan company in Phoenix had sent spam advertising messages which appeared on the screens of thousands of wireless phone customers. Not only were the messages not requested, but these customers had to pay to retrieve them.

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Building Customer Trust – with the Citizen at the Heart of the GDPR Experience

CSM Magazine

Customer Services will be at the forefront when it comes to dealing with enquires from citizens, Subject Access Requests (SAR’s), engagement, loyalty and churn. In this Digital Age, with more Artificial Intelligence and automation, the customer expects a certain level of personal targeting and customised experience.

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How an Entrepreneurial Spirit Led Anand Chandrasekaran to CPO

Gainsight

Whether from a career or product perspective or both, he saw that the wireless-mobile industry was the future for him. Anand discovered that where he was progressing was to focus hard on customer centricity and care as a use case, as part of a messenger platform. In his real entrepreneurial vision, Anand had foresight.

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8 Insightful Customer Journey Analytics Examples and Use Cases

Pointillist

By Stephanie Ventura Customer-centric enterprises are increasing their investment in technologies that enable teams to measure and improve CX, while achieving key business outcomes such as maximizing customer lifetime value, reducing costs and more. But, too often, customer data is locked in silos.

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Why Is Insurance Technology So Important?

Ecrion

While lower risk drives down premiums, the business world at large is also increasing the emphasis on customer retention, locking in on their biggest missing puzzle piece – Customer Communications Management. Keeping Your Focus Customer-Centric. From a customer loyalty standpoint, however, this is only half of the circle.