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Social media best practices to leverage for success

BirdEye

We live in times that demand every business to have some presence on at least 2-3 social media platforms. You can no longer afford not to have a social media strategy for your business. There is heavy competition among brands on social media. Table of contents Why is social media marketing important?

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Behind the Scenes of Government Social Media Customer Care

Russel Lolacher

In BC, I’m the public service director responsible for the government social media customer care for our ministry, but my dad still doesn’t understand what I do. I’m the Director of Web and Social Media Services for the Ministry of Transportation and Infrastructure in the BC Public Service.

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FoxMetrics For Social Media Analytics

Fox Metrics

Imagine engaging in social media marketing without measuring any of it. Social Media analytics is fundamental to your marketing success. With the FoxMetrics social media analytics tool , you’ll get insights on what to expect, how to act, and the right decisions to make for social media.

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5 Social Media Customer Service and Marketing Secrets from the Pros

Comm100

When 67% of consumers turn to social media for customer service support, and 87% of customers indicate that these interactions positively impact their buying decisions, integrating social media into your customer service support strategy becomes a no-brainer. Click here to download the full ebook.

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Validating Your Outsourced Customer Care Partnership: Is Your Incumbent “Still the One”?

BlueOcean

Let’s face it: Contact center metrics that measure customer service as if it’s some kind of race (think Average Handle Time) are frankly table stakes. Those data points still play a role in measuring performance, but your partner should have their eyes set on the bigger picture of customer success. Are Your Customers Happy?

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What’s the State of Social Customer Care in 2016?

BlueOcean

If the call to customer care is a dreaded and distasteful last resort, how do we adapt and improve the experience? And the next obvious question is: how does social media impact our practices? The Facts About Social Customer Care. 60% of customers expect companies to respond within the hour.

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Boolean Cheat Sheet: Unlock the Full Power of Social Media Monitoring

Brandwatch CX

One way in which Brandwatch is head and shoulders above other social media monitoring tools is that it allows users to carefully customise their queries using Boolean operators, affording almost unlimited control over what can be searched for. This can be great for categorising and segmenting your data.